Aesthetics is the local category where a vendor hears injectables and lasers and starts pricing off your ticket instead of off the work. This tool turns three answers into the band a legitimate provider lands in. Nothing is submitted and no email is asked for.
Run the free tool ↓Pick what you need, how competitive your market honestly is, and whether you are one injector in one room, several providers with a device menu, or a group with separate addresses. It updates as you tap, no signup.
Prefer a full page? Open the What Should You Pay? tool here.
The first answer sets what you are pricing. A build is countable scope, and the count at a med spa is unusual: a page per concern in patient words, a page per treatment you perform, a page per device you own, a page per injector. Ongoing work is not countable that way: it is a standing monthly cost against everyone else who wants that patient.
Market is the answer med spas read as population when it is really provider count. Run one treatment search in a metro and the same screen holds a dermatology group, a plastic surgery office, a national chain, and the injector renting the suite down the hall.
Size is scope: separate addresses multiply the work, since each suite carries its own page, Google Business Profile, and reviews. Ad spend and Google Ads management sit outside the band. Where these ranges come from is set out on the main What Should You Pay page.
There is no score here and no aesthetic-industry average, just a band and a fixed red-flag list every visitor sees. The question is whether your quote explains itself.
A strong read. The number lands in the band, the scope names pages you can count, concerns, treatments, devices, a bio per provider with a credential, terms are month to month, and reporting counts consults, not impressions. One good sign has nothing to do with price: the vendor asks where medical intake will live before quoting a form.
A weak read has three shapes. Far under is automation sold at volume, which in aesthetics arrives as a social package: a month of posts, not one new page. Far over needs scope to justify it, not the price of your equipment or the size of your ticket. The third belongs to this trade: no website price at all, because the site came bundled with the booking platform or a distributor's program. Get it quoted as its own line, in your name.
Illustrative only. Say a nurse injector opens one treatment room of her own in a mid-size city. She taps A new website, Mid-size city, and Solo / small local. Back comes $5,000 to $12,500 one-time. Her booking platform offers a template site for a fraction of that, so her flag is the one about the agency owning your domain or profile. The fix is clerical: domain and profile in the practice's name, build quoted separately. What she cannot rebuild later is the before and after library, its consent records, and the reviews on that profile.
Illustrative only. Now a metro practice with three injectors, a laser platform, and memberships. They tap The whole package, Major metro / cutthroat, and Growing, multiple staff, and the tool prints two lines: a custom website at $7,500 to $19,500 one-time, then SEO plus AI search at $5,500 to $13,100 per month. The proposal they are weighing sits far under that and promises the top map spot for a branded injectable plus near me. Two flags land at once: nobody can guarantee Google, and the sample report counts followers rather than consults. If that is past what they planned, the honest move is narrower scope, three treatments they want to sell this year.
A build quote is a page count, and the med spa pages that earn their cost are specific.
A general website form is also the wrong place for medical history, and we build intake with that separation in mind. Count that list: an aesthetic site is seldom a small build, and that count is most of what a serious quote pays for. The argument in full is on the med spa page, with SEO for med spas and websites for med spas.
Measure any quote against ours. Custom website builds run $3,500 to $12,000+ one-time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or multi-location work. Everything is month to month, and the practice owns the site, the content, and the accounts. Ads management has no published fee here: the industry runs on a flat fee or a percentage of spend, and we quote flat after a consult.
Retention is the line most aesthetic budgets miss: much of a mature calendar is patients returning on a cadence, and recall runs on email marketing and text rather than search.
Timing matters too, since light-based work moves into lower sun months and event work is shopped months ahead. Timelines sit in how long SEO takes, and the trade figures in what a website costs for a med spa and what SEO costs for a med spa. Weighing a proposal right now? Call or text (407) 694-2055, or ask for a free mockup.
Treat it as a sanity check, not a proposal. Three taps cannot see your treatment menu, and an honest aesthetic quote can land outside the band either way. Scope sets the real number: how many concerns and treatments earn a page, how many injectors need a bio, and whether a usable before and after library exists yet.
Go by scope, not ambition. One injector in one room is solo. Several providers, a device menu, and a membership program is growing, since there is more to keep current every time the roster changes. Multi-location means separate addresses only, and of the three it moves the band most.
Google now sells ads in and around AI answers, so budget does reach that screen. What no budget decides is the organic answer itself: nothing buys the name an assistant gives when a patient asks who to see about lip filler nearby. That moves on readable facts, the treatments you perform and who performs them.
Some number beats none. A starting figure, per unit or per area, with a line saying the consult sets the final plan, gives a shopper a reason to keep reading. If you will not post a figure, answer the rest in text: how long a result lasts, what the downtime is, and who is a candidate. Silence on all four sends that reader back to the results list.
Ad spend, often the largest line in aesthetics. Photography of the team, the rooms, and properly shot before and after work. Booking, membership, and patient messaging software. Product and device costs. And clinical review time, because treatment pages nobody clinical has read are a liability.
What Should You Pay?: full tool page and methodology · Marketing for med spas · SEO cost for med spas · AI Visibility Checker for Med Spas · Website Report Card for Med Spas · All free tools
Tell us the treatments you want to sell, how many providers and rooms you run, and what is on the site now, and you get an honest quote plus a free concept mockup. Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.