Custom web design
Hand-coded websites designed around your business, with control over page structure, design, and integrations. No page builders.
Kelly WM hand-codes websites for trade and service businesses and offers SEO, Local SEO, and AI search optimization. Orlando-based, working with local service businesses nationwide since 2008. No templates. No page builders.
Hand-coded websites designed around your business, with control over page structure, design, and integrations. No page builders.
Content structure, technical SEO, and local search work for the services and places your business actually serves.
Work on search access, useful original content, and accurate business facts. The scope can include dated answer observations and referral measurement. Selection in an AI answer is never guaranteed.
A custom Shopify theme designed and coded around the products you sell: collection structure, product pages, and the search groundwork that lives in the theme itself. The store stays in your name on your own Shopify plan.
How does a business
appear in an AI answer?
ChatGPT and other search systems may mention businesses and link to website sources. Kelly WM offers work on useful content, accurate business information, and search access. Selection is not guaranteed. Explore the fictional example below.
For [your service] in [your city], an example answer mentions Directory Example and Business Example. Your Business is not included in this fictional version.For [your service] in [your city], an example answer includes Your Business alongside other options and links to a relevant service page. This is an illustration, not an expected result.
ChatGPTIllustrative wording only. Actual answers and sources vary by question and context.
A business can be
left out.
For a real observation, record the question, date, context, answer, and cited URLs. Keep observed citations separate from referral visits and accepted inquiries.
Tour information, FareHarbor booking, and a scripted guest concierge. Read the public case study for the build details.
A public gutter-business design concept with service information and an estimate interface.
A business-funding website with planning tools and informational pages.
A mechanical-contractor website with electrical, heating, cooling, and plumbing information.
A photography-led custom-glass design concept with service and quote paths.

A retailer website with a product catalog and live card checkout.
A portrait-studio website with image galleries, session information, and booking inquiries.
A public diner design concept with menu information and a clock-based interface.

An equipment-rental website with rental categories and contact information.
An international-development organization website with information about its work and ways to contact it.

An expert-witness website with practice-area pages, a searchable record of selected matters, and a scripted front desk.
Orlando-based, working with local service businesses nationwide since 2008.
Kelly Webmasters and Marketers is Brandon Kelly. The person who answers the phone is the person who does the work.
You own the website, content, and accounts. Ongoing work is month to month, with no long-term contract.
You are working with one person's calendar. Discuss the scope and priorities directly with Brandon before deciding.
These are Kelly WM's terms and services. Use the questions to discuss the scope with Brandon or any provider you are considering.
Kelly Webmasters and Marketers is Brandon Kelly. One builder, working from Orlando since 2008.
He uses software systems he built himself for research, first drafts, page building, and quality checks. He reviews what ships: the final check is always a person.
When you call (407) 694-2055, you get the builder. Clients outside Orlando work with Brandon by phone, text, email, and video call.
Start with your business, your existing site, and the problem to solve.
Browse topics for different business types. These are discussion points, not claims of a result or a timeline for your business.
Find a relevant page by the type of work you do.
Don't see yours? Discuss your business and the scope - book a free consult →
Answers about the services and working terms. If you don't see your question here, ask it on the consultation call.
There is no fixed ranking or inquiry timeline. We review your current site, market, and available data, agree on priorities, and compare changes with a baseline. Reports distinguish search visibility from accepted inquiries and the work your business books.
Custom code gives us control over page structure, design, performance, and integration. It also means agreeing on how future updates will be made. We explain the tradeoffs and whether repairs to your existing site or a new build fit the problem.
AI search optimization is work on crawl access, useful website content, and accurate business information so search systems can discover and describe a business. It shares a foundation with SEO and does not guarantee selection in an AI answer.
Yes. Kelly Webmasters and Marketers is based in Orlando and works with businesses nationwide. Local SEO is scoped around the locations and service areas a business actually serves.
No. Ongoing work is month to month, with no long-term contract. You own the website, content, domain, and business accounts.
A free 30-minute conversation with Brandon, the owner, about your site, business, and priorities. We explain what we would inspect or fix and whether the work fits your needs.
Start with useful original content, accurate business facts, and search crawler access. For ChatGPT Search, check OAI-SearchBot and host or CDN rules; GPTBot training is separate. Structured data should match visible content, while llms.txt is optional. Repeat dated questions and record citations and referrals separately. No agency can guarantee selection.
A custom website is typically a $3,500 to $12,000+ one-time build. Ongoing SEO and Local SEO run about $1,500 to $3,500/month for most local businesses and $3,500 to $7,500 a month in competitive metros or for multi-location businesses. AI search optimization is $1,000 to $2,500 a month, usually layered on top of an SEO plan. Everything is month-to-month, with no long contracts.
We build custom websites and search content for service businesses, stores, and organizations that want to own their site and work directly with the owner. The first conversation covers your services, customers, current platform, and priorities so we can decide whether the scope fits.
Request a free consultation with Brandon about your site and priorities. Include a website address and a way to contact you.
Book a free 30-minute consultation. We'll look at your site, your competitors, and your opportunities - and tell you honestly what we'd do differently. Discuss your business and priorities directly with the owner.
Send a request below, or call Brandon to discuss your business and your site.