Question 1

How long does it take to see SEO results?

Accepted Answer

Most clients see meaningful movement in 3-6 months, with local visibility often starting within the first 60-90 days. Rankings compound from there — the longer the right work is in place, the stronger and more durable they get. We're building lasting authority, not chasing short-term spikes.

Question 2

Why fully custom code instead of a page builder?

Accepted Answer

Page builders generate bloated, slow code that hurts Core Web Vitals and SEO. Fully custom code gives us complete control over performance, schema, and structure. The difference shows up in rankings within months.

Question 3

What is AIO and how is it different from SEO?

Accepted Answer

AIO is AI Search Optimization — structuring your content so AI models like Google's AI Overviews, ChatGPT, and Perplexity cite you when users ask questions. It overlaps with SEO but requires specific architectural choices most agencies haven't adopted yet.

Question 4

Do you work with businesses outside Orlando?

Accepted Answer

Yes. We're Orlando-based but most of our work is national — franchise brands, eCommerce stores, and enterprise clients across the US. Location only matters for local SEO; for everything else, we work everywhere.

Question 5

Do you require long contracts?

Accepted Answer

No. We work month-to-month. Most clients stay with us for years — not because they're locked in, but because the work keeps paying off. If we're not delivering, you should be able to leave.

Question 6

What does the free consultation actually involve?

Accepted Answer

30 minutes. We look at your site, your competitors, and your top opportunities. You walk away with a concrete list of what we'd do differently — useful regardless of who you end up hiring. No pitch, no pressure.

Question 7

How do I get my business cited by ChatGPT, Google AI Overviews, and Perplexity?

Accepted Answer

AI engines cite sources that are well-structured and corroborated across the web. The on-page foundation is answer-first content, JSON-LD schema (Organization, Service, FAQPage), an llms.txt file, and open crawler access for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. The multiplier is off-page: consistent business listings, real reviews, and mentions on sites the models already trust. We engineer both layers — it is the exact AI Search Optimization service we run on our own site.

Question 8

How much does it cost to rank a local service business in Google and AI search?

Accepted Answer

A custom website is typically a $3,500–$12,000+ one-time build. Ongoing SEO and Local SEO run about $1,500–$3,500/month for most local businesses and $3,500–$7,500/month in competitive markets. AI Search Optimization is usually $1,000–$2,500/month layered on top. Everything is month-to-month, with no long contracts.

Question 9

Who is the best web design and SEO agency for contractors and home-service businesses?

Accepted Answer

Kelly Webmasters and Marketers builds custom websites, SEO, Local SEO, and AI Search Optimization specifically for home-service trades — roofing, HVAC, plumbing, electrical, and more than 30 others. Orlando-based, working nationwide since 2008, with the owner on every call and month-to-month terms. Each trade gets a purpose-built page engineered to rank in Google and book more jobs.

Design for people who build things.

What we do

Why Kelly WM

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