Kelly Webmasters and MarketersOrlando, Fla. · Est. 2008

Design for peoplewho build things.

Kelly WM hand-codes websites for trade and service businesses and offers SEO, Local SEO, and AI search optimization. Orlando-based, working with local service businesses nationwide since 2008. No templates. No page builders.

2008Founded · Orlando, Fla.
OwnerDirect access to Brandon
YouOwn the site and accounts
CustomHand-coded websites
RoofingHVACCustom GlassMarine ConstructionMechanicalEquipment RentalBoat ToursGuttersLawn & SnowBusiness FundingHome BuildersExplore business types

Services

Custom web design · SEO · AI search · Shopify themes. One studio.

Custom web design

Hand-coded websites designed around your business, with control over page structure, design, and integrations. No page builders.

Custom page structurePerformance considerationsContact and inquiry pathsWebsite maintenanceWeb design services

Search engine optimization

Content structure, technical SEO, and local search work for the services and places your business actually serves.

Content silo architectureTechnical + on-page SEOGoogle Business ProfileLocal landing pagesSEO services

AI search optimization

Work on search access, useful original content, and accurate business facts. The scope can include dated answer observations and referral measurement. Selection in an AI answer is never guaranteed.

Search access reviewUseful original answersAccurate business factsRepeated questions + referral checksAI search optimization

Shopify themes built for the catalog

A custom Shopify theme designed and coded around the products you sell: collection structure, product pages, and the search groundwork that lives in the theme itself. The store stays in your name on your own Shopify plan.

Custom theme, coded from scratchCollections built for searchStore setup and redesignShopify SEOShopify services

Selected work

Production sites and public design concepts
Project preview
Sand Dollar Boat Tours website project previewProduction site

Sand Dollar Boat Tours

Boat Tours · Marco Island, Fla.

Tour information, FareHarbor booking, and a scripted guest concierge. Read the public case study for the build details.

Project preview
The Gutter Guys website project previewDesign concept

The Gutter Guys

Seamless Gutters · Southwest Virginia

A public gutter-business design concept with service information and an estimate interface.

Project preview
AI Cash Advance website project previewProduction site
Production siteaicashadvance.com ↗

AI Cash Advance

Business Funding · Nationwide

A business-funding website with planning tools and informational pages.

Project preview
Egan Mechanical website project previewPublished website
Published websiteeganmechanical.com ↗

Egan Mechanical

Mechanical Contractor · Chicago

A mechanical-contractor website with electrical, heating, cooling, and plumbing information.

Project preview
Accurate Glass & Mirror website project previewDesign concept

Accurate Glass & Mirror

Custom Glass · New Jersey

A photography-led custom-glass design concept with service and quote paths.

Project preview
Knives Now website project preview
Production siteknivesnow.com ↗

Knives Now

Knives & Outdoor Gear · Southwest Virginia

A retailer website with a product catalog and live card checkout.

Project preview
Annie Watson Photography website project previewProduction site
Production siteanniewatson.com ↗

Annie Watson Photography

Portrait Studio · Naples, Fla.

A portrait-studio website with image galleries, session information, and booking inquiries.

Project preview
Nicky D’s Coney Island website project previewDesign concept

Nicky D’s Coney Island

Coney Island Diner · Sterling Heights, Mich.

A public diner design concept with menu information and a clock-based interface.

Project preview
58 Equipment Rentals website project preview

58 Equipment Rentals

Equipment Rental · Southside Virginia

An equipment-rental website with rental categories and contact information.

Project preview
APIDS website project previewProduction site
Production siteapids.at ↗

APIDS

International Development · Vienna

An international-development organization website with information about its work and ways to contact it.

Project preview
Gilbertson Investigations website project preview

Gilbertson Investigations

Expert Witness · Nationwide

An expert-witness website with practice-area pages, a searchable record of selected matters, and a scripted front desk.

Proof

See what
was built.

See the full portfolio
Sand Dollar Boat Tours
Public project
Booking
Tour information and reservation paths
A boat-tour website with tour pages, FareHarbor booking, and a scripted guest concierge. The case study explains the public build and its limits.
Tours
Content
Concierge
Guest questions
Read the boat-tour case study →
Gilbertson Investigations
Public project
Record
Searchable selected matters
An expert-witness website with practice-area pages, a searchable record of selected matters, and a scripted front desk without an open text box.
Search
Selected matters
Front desk
Scripted choices
Read the expert-witness case study →
Accurate Glass & Mirror
Design concept
Gallery
A public custom-glass design concept
A photography-led concept with service pages and a quote path. This preview illustrates the design; it is not a measured business result.
Photos
Service context
Quote path
Concept feature
Read the glass design case study →
Working together

Talk to the builder.

Orlando-based, working with local service businesses nationwide since 2008.

One builder

Kelly Webmasters and Marketers is Brandon Kelly. The person who answers the phone is the person who does the work.

Your property

You own the website, content, and accounts. Ongoing work is month to month, with no long-term contract.

A real tradeoff

You are working with one person's calendar. Discuss the scope and priorities directly with Brandon before deciding.

Meet Brandon Kelly →

Working terms

Know what you are buying.

These are Kelly WM's terms and services. Use the questions to discuss the scope with Brandon or any provider you are considering.

SUBJECT
KELLY WM
QUESTION TO ASK
Custom web design
Hand-coded sites, no page builders
How will future updates be made?
Search content
Content structure and technical SEO
What useful material does each page add?
AI search optimization
Content, search access, and accurate facts
How will observations and referrals be recorded?
Local SEO
Business Profile, citations, and real service areas
Does each location page have distinct useful information?
Direct owner access
Brandon is the builder and your contact
Who will answer questions and do the work?
Ongoing terms
Month to month, no long-term contract
What do I own if the engagement ends?
Ownership
You own the site, content, and accounts
Which accounts will be in my name?
Reporting
Monthly reporting in plain English
Which figures are visits, accepted inquiries, and sales?
Established in Orlando
Working nationwide since 2008
Does the scope fit my business and available material?

CHECK THIS PAGE WITH PAGESPEED →

Est. 2008

The record

One builder · Orlando, Florida

Kelly Webmasters and Marketers is Brandon Kelly. One builder, working from Orlando since 2008.

He uses software systems he built himself for research, first drafts, page building, and quality checks. He reviews what ships: the final check is always a person.

When you call (407) 694-2055, you get the builder. Clients outside Orlando work with Brandon by phone, text, email, and video call.

2008Established in Orlando
OwnerYour direct contact
YouOwn the site and accounts

Start with your business, your existing site, and the problem to solve.

Book a consultation
Brandon Kelly, Owner · Orlando, FL
Explore by business type

Start with your business.

Browse topics for different business types. These are discussion points, not claims of a result or a timeline for your business.

Common questions

Things people ask us.

Answers about the services and working terms. If you don't see your question here, ask it on the consultation call.

There is no fixed ranking or inquiry timeline. We review your current site, market, and available data, agree on priorities, and compare changes with a baseline. Reports distinguish search visibility from accepted inquiries and the work your business books.

Custom code gives us control over page structure, design, performance, and integration. It also means agreeing on how future updates will be made. We explain the tradeoffs and whether repairs to your existing site or a new build fit the problem.

AI search optimization is work on crawl access, useful website content, and accurate business information so search systems can discover and describe a business. It shares a foundation with SEO and does not guarantee selection in an AI answer.

Yes. Kelly Webmasters and Marketers is based in Orlando and works with businesses nationwide. Local SEO is scoped around the locations and service areas a business actually serves.

No. Ongoing work is month to month, with no long-term contract. You own the website, content, domain, and business accounts.

A free 30-minute conversation with Brandon, the owner, about your site, business, and priorities. We explain what we would inspect or fix and whether the work fits your needs.

Start with useful original content, accurate business facts, and search crawler access. For ChatGPT Search, check OAI-SearchBot and host or CDN rules; GPTBot training is separate. Structured data should match visible content, while llms.txt is optional. Repeat dated questions and record citations and referrals separately. No agency can guarantee selection.

A custom website is typically a $3,500 to $12,000+ one-time build. Ongoing SEO and Local SEO run about $1,500 to $3,500/month for most local businesses and $3,500 to $7,500 a month in competitive metros or for multi-location businesses. AI search optimization is $1,000 to $2,500 a month, usually layered on top of an SEO plan. Everything is month-to-month, with no long contracts.

We build custom websites and search content for service businesses, stores, and organizations that want to own their site and work directly with the owner. The first conversation covers your services, customers, current platform, and priorities so we can decide whether the scope fits.

Free audit

Drop your URL.
Get a real read
from our owner.

Request a free consultation with Brandon about your site and priorities. Include a website address and a way to contact you.

DISCUSS: PAGE CONTENT · CRAWL ACCESS · DESIGN · MEASUREMENTRUN THIS PAGE THROUGH PAGESPEED →
You can also explore the free self-serve tools: Website Report Card · AI Visibility Checker . Read each tool's scope and limits before using its results.
Ready to start

What would
you like to build?

Book a free 30-minute consultation. We'll look at your site, your competitors, and your opportunities - and tell you honestly what we'd do differently. Discuss your business and priorities directly with the owner.

Or call directly
(407) 694-2055
No long contracts
Month-to-month engagements
Owner on every call
Real-talk, not sales talk
Talk to the builder
Free 30-min consultation