Most med spa websites come from whatever page builder was bundled with the booking software, which is why so many spas in the same market end up with a site that looks, loads, and reads almost identically to the one down the road. We build custom-coded sites around how med spa clients actually research and decide, with treatment pages, membership pricing, and AI search visibility built in from the start. Everything is coded by hand, month to month, and yours to keep.
Book a free consultation →A med spa site can look polished in a screenshot and still lose the visitor scrolling through it on a phone. Most of the problems are specific and observable once you know where to look, not bad luck or a flashier spa down the street.
None of this shows up as an error message. It shows up as a site that looks fine in a screenshot and loses the visitor anyway.
A website build for a med spa starts with the same website report card we run for any prospective client, so the plan is built around what the current site is actually doing wrong, not a generic checklist.
We also publish more than 50 free tools at kellywm.com/tools, no email wall, so a spa can see what's actually broken before ever picking up the phone.
Med spa clients research on Instagram and before-and-after photos long before they land on your website, comparing two or three spas within a reasonable drive. A first Botox or filler appointment often gets booked within days of that search, not months, so the site doesn't get much time to make its case. A treatment page has to answer the real question fast: what it is, roughly what's involved, and what a first visit looks like, not a paragraph shared across five different treatments.
Memberships and packages change the math too. A meaningful share of med spa revenue is recurring: monthly facial memberships, laser packages billed in sessions, loyalty pricing on neuromodulators. A site that only lists individual treatments with no mention of how membership billing works leaves a prospective member guessing, which is usually where they leave instead of book.
Demand also moves with the calendar. Interest in body contouring and skin treatments tends to build ahead of summer, wedding season, and the holidays, then spike again in January. A site built once and never revisited misses those windows, so small content updates matter here more than a one-and-done launch.
Reviews and before-and-after photos usually decide which of two similar spas gets the call, so the site has to present them honestly: real photos with the client's consent, no gating or incentivizing reviews, and no medical claims written on the spa's behalf. Most med spas operate under a physician medical director, with treatments delivered by licensed clinical staff, a nurse injector, physician assistant, or esthetician, depending on what the state allows, and anything that reads as a clinical claim gets that person's review before it goes on a page. If you're wondering how to judge whether a rebuild is working, we treat that as a lead generation question: counted calls, form fills, and bookings, not just traffic.
Most companies selling med spas a website are really selling a subscription to whatever page builder came bundled with the booking software, with a spa-flavored theme on top. We build the site itself, by hand.
We're based in Orlando and have worked with local service businesses nationwide since 2008, long enough to know what a treatment page or a membership page still needs three years after launch, not just on day one.
The same four steps apply whether this is a spa's first real website or a full rebuild of something outdated.
Get a straight answer instead of a sales pitch. Ask us anything, or text (407) 694-2055 directly.
A custom-coded website for a med spa runs $3,500 to $12,000 or more, one time, depending on how many treatments, memberships, and locations it needs to cover, and whether any custom tools come with it. Single-location spas with a straightforward treatment menu land toward the lower end. Multi-location groups with several distinct location pages, membership tiers, and more complex intake land higher.
It's a one-time build cost, not a subscription, and the spa owns the site, the content, and the accounts from day one. For a fuller breakdown of what pushes pricing up or down, see how much a website costs. If ongoing SEO or local SEO makes sense once the site is live, that runs $1,500 to $3,500 a month for most spas, $3,500 to $7,500 a month in competitive metros or for spas with more than one location, covered on our SEO for med spas and local SEO for med spas pages. Paid traffic is available too through Google Ads management: agencies typically charge either a flat monthly fee or a percentage of ad spend, and we quote a flat fee after a free consult rather than a cut of your budget.
We build websites for local service businesses across many fields, and med spas are one of them. We don't publish a client roster for any single specialty, and we won't invent one here. What we can tell you is how the work is structured for this field: treatment and membership pages, HIPAA-conscious forms, and AI search visibility, built through the same process we use everywhere else, adjusted for how clients actually compare spas before booking.
No. Nobody can honestly guarantee a number of new clients or bookings from a website alone, and any company that promises one is telling you what you want to hear. What we commit to is building a site that loads fast, answers real treatment and membership questions, and is structured for both Google and AI search. If ongoing SEO or local SEO makes sense once the site is live, that's a separate, clearly priced conversation.
Anything worth keeping, like specific treatment descriptions, provider bios, or client education content you wrote yourselves, gets carried over and rewritten to fit the new site rather than thrown out. Your domain name and email addresses stay yours and move with you. We handle the technical migration so the spa doesn't lose search visibility or existing links from the old site to the new one during the switch.
We draft them based on information the spa provides, then the spa and its medical director review every claim before anything goes live. We won't write medical claims, results, or specifics about a treatment on our own, that has to come from and be approved by the people actually providing it. Our job is structure, clarity, and making sure membership billing is explained plainly instead of buried behind a login.
Consultation and intake forms are built with HIPAA-conscious handling in mind, including how information moves from the form to your inbox or spa system. We don't store protected health information on marketing pages, and we don't build review or before-and-after features that pressure a client or expose more than they've agreed to share. This is a capability built into the site's design, not a certification we're claiming on your behalf.
Yes. Every site is built mobile-first, since most prospective clients researching a med spa are doing it on a phone, often while comparing two or three spas at once. That means fast load times for before-and-after photos, buttons and phone numbers that are actually easy to tap, and forms that work without zooming in or fighting a tiny keyboard. Desktop gets the same attention, but mobile is treated as the primary experience.
Most custom-coded med spa websites run $3,500 to $12,000 or more, one time, depending on the number of treatment and membership pages, whether there's more than one location, and whether any custom tools are built in. It's a one-time cost, not a subscription, and you own the finished site outright. The free consultation includes a specific quote based on your actual scope, not a generic package price.
Websites services · Med spas: industry overview · SEO for med spas · Local SEO for med spas · What should you pay? (free tool)
Call or text (407) 694-2055, or request a free mockup, and we'll walk through your current site honestly before you spend anything.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.