The short answer: A custom-coded website for a med spa runs $3,500 to $12,000 or more as a one-time build. One location launching a focused menu, with memberships kept simple, sits near the bottom of that. Spas climb the range as the treatment list grows into a page each, as membership and package pricing has to be spelled out, and as a gallery, a second location, or gift card sales get added. The build is one time, and you own the site, the content, and the accounts.
A build gets quoted on how many pages have to exist, how much writing has to be created rather than moved, and what has to be cleared away first. At a med spa, five decisions do most of that.
The generic version of this question is worked through in the website cost guide. This page is only what changes when the business is a med spa.
Custom builds run $3,500 to $12,000 or more, one time. That is the whole price of the site, with no subscription behind it.
Near $3,500. One location, one focused menu. A homepage built to get a consultation booked or a phone answered, a real page for each treatment you most want to fill, a membership page saying what is included and how billing works, a provider page stating credential and supervision plainly, and a consultation request that hands off to your booking system. Custom designed and hand-coded, fast on a phone.
Through the middle. That, plus the depth people shop on: what a first visit involves, how sessions are typically spaced, what recovery looks like, who is not a candidate. A gallery built rather than dumped in, tiers laid out side by side instead of described, and a specials page the front desk can change without calling anybody. Most established spas land here.
Toward $12,000 and past it. More than one location, each with its own pages and hours. Several injectors searched by name, each needing a real bio. A large old site to sort, prune, and redirect on the way over. Or selling through the site instead of only booking through it: gift cards and a retail skincare line are online ordering, from $3,500 on top of the build, and that means real checkout. One storefront we built for a Virginia retailer carries over 1,400 products with live Stripe checkout.
Several costs sit outside the build. Custom tools carry their own price: $600 and up for a calculator, $1,500 to $4,000 for most workhorse tools, $75 a month per tool for Tool Care, under custom tools. Ad spend goes straight to Google. We publish no management fee: the industry charges a flat monthly amount or a cut of spend, and we quote flat after a free consult. See Google Ads. Getting the finished site found is ongoing and separate, answered in what SEO costs for a med spa.
Structure for AI assistants belongs in the build, not on an invoice after it, and the plain writing that settles a nervous first-timer is what makes a page quotable. Be wary of anyone pricing AI visibility as its own product. Google now sells ads in and around AI answers, so paid placement does reach those screens. No budget, though, decides which spas the organic answer itself names when someone asks an assistant where to go. That comes from what your pages say. See AI search optimization.
Two quotes for similar spas can land far apart, and the reasons are visible in advance.
It costs more when:
It costs less when:
One thing to price before committing: if the site is technically sound and only the treatment pages are thin, a rebuild may be the wrong spend. That has its own answer in whether you need a new website or yours can be fixed.
A number instead of a range comes out of one short call: locations, injectors, the treatments you want filled, whether anything gets sold on the site, and what the current one is built on. Quotes come flat and in writing after a free look. Two free things first, neither asking for an email address:
The build itself is laid out on websites for med spas, and med spa marketing is the place to start if the site is one piece of a larger decision. A quote can be honest about pages, forms, and approvals. It cannot honestly name a ranking or a booking count.
Kelly Webmasters and Marketers is Orlando based and has worked with local service businesses nationwide since 2008. The build is one time, anything ongoing runs month to month with no long-term contract, and the spa owns the site, the content, and the accounts. For an actual number, get a free mockup, send details through the quote form, or call or text (407) 694-2055.
Yes. The scheduling platform, the client records, and the payments stay where they are. What gets replaced is the marketing site around them, which is often the part that came free with the software and reads like every other spa on the same system. The work is in the handoff: sending someone from a treatment page into the right service and the right provider rather than a generic booking screen. Some platforms allow that cleanly and some give you one button, so check what yours supports before anyone quotes it.
No, and there is a real argument each way. Prices on the page screen out people who were never going to book and spare the front desk that call, and someone comparing two spas at midnight is hunting for a number. Prices off the page leave room to sell a package or a membership in conversation, which is where a lot of spa revenue gets decided. What fails is a call for pricing note with nothing around it. If the number stays off, the page should still say what pricing is based on: per unit, per session, or per area.
That is a build decision, and naming it up front changes what gets built. Spas rotate offers monthly and add before and after photos constantly, so anything needing a developer for either one gets abandoned fast. We build the parts that change often so your staff can change them and leave the structure alone, which is not the same as handing over a page builder that lets anybody break the layout. Ask any vendor the same question, and get the answer in writing.
Websites for med spas · Med spa marketing · How much does SEO cost for a med spa? · How long does it take to build a website? · Website report card · Get a free mockup
Free consultation, plain-English answer. If you don't need us, we'll say so.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.