Job boards you post to from your phone. Dashboards that show where your leads come from. Calculators that quote your work while you sleep. Small software, built for your business and wired into the site you already have.
Get a fixed quote →Every tool below has shipped for a real business. Each one is quoted fixed-scope, built for your brand, and added to your existing website. No page builders, no plugin soup, no per-seat licenses.
Not concepts. A few of the tools we've shipped for real businesses:
Want to kick the tires yourself? Try the 50+ free tools we've published on this site, or browse the portfolio.
Small tools shouldn't come with big-agency process. Four steps, start to finish.
The thing you do by hand every week, the question customers keep calling about, the hiring page you wish you had.
A free consultation, then one number and a timeline in writing. No hourly meters, no surprise add-ons.
Most single tools ship in one to three weeks. You test it on a private link before it touches your live site.
Hosted on fast modern infrastructure and covered by Tool Care: monitoring, upkeep, and small changes, month-to-month.
Real ranges, no surprises. Every tool is quoted at a fixed price after a free consultation.
Calculators & estimators: $600 to $1,500
Job boards, review engines, dashboards, concierges
Larger builds run $3,500 to $12,000+
Ongoing Tool Care (hosting, monitoring, and small changes) is $75/mo per tool, month-to-month, and free while you're on any Kelly WM care plan or monthly SEO plan. You own the tool either way.
No rebuild required. Tools attach to your current website, whoever built it. A snippet for things that live on the page, a subdomain or private link for things that don't.
No new logins to babysit. Leads and applications go to your email. Admin tools are one bookmark and one password.
No rented software. You pay to build it once and it's yours. Tool Care is optional and month-to-month, and nothing breaks if you take a tool elsewhere.
Already a Kelly WM client? Tools integrate straight into your existing site and care plan, and Tool Care is included.
Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.
Any small piece of software your business needs that a normal website doesn't include: a job board you post to from your phone, a dashboard that shows where your leads come from, a calculator that quotes your service, a chat concierge that answers customer questions, a review-request tool, an online ordering page, or a private portal for your staff or clients. If you're doing something by hand every week that a web page could do for you, it's probably a custom tool.
No. Every tool is built to bolt onto the website you already have, whoever built it and wherever it's hosted. A calculator or concierge is added with a small snippet, and things like job boards and dashboards run alongside your site without touching it. If you want a new site too, we build those as well, but it is never a requirement.
You do. There are no per-seat licenses and no third-party subscription that jacks up its price next year. You pay a one-time fixed build fee, the tool is yours, and the optional monthly Tool Care plan just keeps it hosted, monitored, and maintained. If you ever leave, the tool goes with you.
Hosting on fast modern infrastructure, monitoring so it keeps working, and small ongoing changes like new dropdown options, wording tweaks, or an added field. Tool Care is $75 per month per tool, month-to-month, and it's free while you're on any Kelly WM website care plan or monthly SEO plan.
Most single tools ship in one to three weeks from the day we agree on scope. Simple calculators are usually days. Larger builds like online ordering or multi-user portals run longer and get a timeline in the quote before anything starts.
Calculators start around $600. Most workhorse tools like job boards, review engines, dashboards, and chat concierges land between $1,500 and $4,000 one-time. Online ordering and custom portals start around $3,500 and can reach $12,000+ for large builds. Every tool is quoted at a fixed price after a free consultation, so there are no surprise add-ons.
Only where it genuinely helps. Our chat concierges, for example, ship with owner-approved scripted answers, so they can never invent a price or a policy on your website. We add AI where it earns its keep, like drafting or summarizing, and skip it where a reliable, predictable tool serves your customers better.
Websites bring the leads in. Tools keep the machine running. Tell us the chore and we'll quote it, fixed-scope and in plain English.
Get a fixed quote → Or call/text directly: (407) 694-2055