Med spa clients search a treatment name and a neighborhood, look at before-and-after photos on two or three spa websites, then check reviews before they ever call. Most med spa sites are built from the same booking-software template: a slow photo gallery, one page trying to cover every treatment, and little for Google or AI tools to actually read. We handle the technical SEO, the treatment-specific content, and the site itself, so search engines and AI tools have accurate, complete information about your spa to work with.
Book a free consultation →Think about what a prospective client actually does before booking a treatment. They search a treatment name and a neighborhood, open before-and-after photos on two or three spa websites, and increasingly check what ChatGPT or Google's AI overview says about the options nearby before they ever pick up the phone. Most med spa sites fail somewhere in that sequence, and the reasons are usually visible once you know where to look.
None of this shows up as an error message. It shows up as a website that ranks for the spa's own name and almost nothing else. If that sounds like your site, run it through our free website report card and see what it flags.
SEO for a med spa is not one task. It's technical work on the site itself, content written the way clients actually search for treatments, and structure so AI tools can read and cite the spa correctly. We handle all three, and where it makes sense, local SEO and AI search optimization run alongside it as part of the same engagement, not separate add-ons billed under a different name.
If the current site can't support any of this, the work starts with the site. See our med spa marketing overview for how the website, SEO, and AI search pieces fit together, or our full SEO page for how we approach the service in general.
Med spa clients research differently than a cosmetic surgery patient, and the window is shorter than that comparison might suggest. A first Botox or filler appointment often gets booked within days of the search, not months, but the client is still comparing before-and-after photos and reviews across two or three spas before deciding. That puts real weight on treatment pages having their own photos and their own detail, not a generic paragraph shared across five treatments.
Memberships and packages change the math too. A lot of med spa revenue is recurring: monthly facial memberships, laser packages billed in sessions, loyalty pricing on neuromodulators. That needs its own clear page explaining what's included and how billing works, separate from one-off treatment pages, so a prospective member isn't left guessing what they're actually signing up for.
Demand also moves with the calendar. Interest in body contouring and skin treatments tends to build ahead of summer, wedding season, and the holidays, then spike again in January. A site that only gets attention when someone remembers to update it misses those windows. Ongoing SEO work is built around that pattern instead of treating the website as a one-time project that's finished once it launches.
Reviews and before-and-after photos usually decide which of two similar spas gets the call, so they need to be handled carefully. We build review request tools and intake forms with HIPAA-conscious handling in mind, use only real photos with the client's consent, never gate or incentivize reviews, and don't write or touch anything that resembles a medical claim on the spa's behalf. That approval stays with the spa and its medical director, as it should.
Most agencies selling packaged med spa marketing resell the same page-builder template with a new logo dropped in and call the rest a retainer. We build differently, and it shows in a few specific ways.
We're based in Orlando and have worked with local service businesses nationwide since 2008. That's a longer runway than most agencies chasing this niche, and it shows in how the sites are built, not just in what we say about them.
Four steps, no long sales process in between.
Get a straight answer instead of a sales pitch. Ask us anything, or text (407) 694-2055 directly.
Ongoing SEO or local SEO runs $1,500 to $3,500 a month for most med spas, and $3,500 to $7,500 a month for competitive metro areas or spas with more than one location, since med spa searches tend to be crowded wherever there's more than one spa on the same strip. If the current site can't support the work, a custom-coded website runs $3,500 to $12,000 or more, one time, depending on how many treatments, memberships, and locations it needs to cover. Full detail is in our guides on what SEO costs and what a website costs, along with how long SEO takes to show movement.
Custom tools, like a membership signup form or a treatment-matching quiz, start around $600 for a simple calculator and run $1,500 to $4,000 for most workhorse tools, with $75 a month per tool for ongoing care. If you also want Google Ads management running alongside SEO, that's typically billed industry-wide as a flat fee or a percentage of ad spend; we quote a flat fee after a free consult rather than publish a generic number, since it depends on the account.
Everything is month to month. No long-term contracts, and you own the site, the content, and the accounts when the work is done. If you'd rather start with the hyperlocal version of this service, see local SEO for med spas, or if the site itself needs to be rebuilt first, see websites for med spas. For more depth on the topics covered here, see med spa SEO, med spa marketing, and med spa website design.
We build websites and run SEO for local service businesses across many fields, and med spas are one of them. We don't publish a client roster for any single specialty, and we won't invent one here. What we can tell you is how the work is structured for this field: treatment-specific content, technical SEO, local search, and AI search visibility, built through the same process we use everywhere else, adjusted for how clients actually compare spas before booking.
No, and any agency that promises a specific ranking is telling you something neither of you can actually verify. Search results depend on competition, Google's own changes, and the content already on your site, none of which any agency controls outright. What we can guarantee is the work itself: technical fixes, honest content, correct listings, and structured data, done properly and reported plainly, month after month, so you can see exactly what changed.
Intake and consult forms are built with HIPAA-conscious handling in mind, including how information moves from the form to your inbox or spa system. We don't store protected health information on marketing pages, and we don't build review or testimonial features that pressure clients or expose more than they've agreed to share. This is a capability built into the site's design, not a certification we're claiming on your behalf.
We draft them based on information the spa provides, then the spa and its medical director review every claim before anything goes live. We won't write medical claims, results, or specifics about a treatment on our own, that has to come from and be approved by the people actually providing it. Our job is structure, clarity, and making sure the content is written in a way that's actually findable.
Yes. A lot of med spa revenue runs on memberships and multi-session packages, and a page listing treatments with no mention of billing or packages leaves a prospective member guessing. We build a dedicated page explaining what's included, how billing works, and how it differs from booking a single visit, written from the specifics you give us, not a generic template.
Yes. Traditional SEO and AI search visibility overlap more than they don't, so we treat them as one body of work: structured data, an llms.txt file, and content written so answer engines can find and cite your spa accurately, alongside the standard technical and local SEO work. It's part of the SEO engagement itself, not a separate line item billed on top of it.
Ongoing SEO or local SEO runs $1,500 to $3,500 a month for most med spas, and $3,500 to $7,500 a month in competitive metro areas or for spas with multiple locations. If the current site needs to be rebuilt first, custom-coded sites run $3,500 to $12,000 or more, one time. That monthly figure covers the technical work, the content, and the reporting together, not a stripped-down package with everything else billed separately. Everything is month to month, with no long-term contract and no surprise renewal.
SEO services · Med spas: industry overview · Local SEO for med spas · What should you pay? (free tool)
Call or text (407) 694-2055, or request a free mockup to see what a rebuilt site could look like before you commit to anything.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
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