This is the free Google Business Profile Audit, read for a med spa. Twelve questions about the listing, then a score out of 100 with your gaps ranked. It grades the profile, not the practice: the category you picked, the photos on it, the post nobody has written since spring.
Run the free tool ↓Open your Google Business Profile in a second tab and answer from what is on it, not from what you remember approving. Twelve questions, a couple of minutes, no signup and no email wall.
Prefer a full page? Open the Google Business Profile Audit tool here.
Every business answers the same twelve questions. Four carry the most weight for a med spa, and they are the four that slip first once the injector's schedule fills.
The number is your own answers added up, so the useful part is the ranked list under it, starting wherever you hesitated. Not sure on verification is the expensive one: it is the heaviest question on the board, and it makes a guess of every answer below it.
A strong result is unglamorous. Verified, a category matching what you are staffed to perform, every field filled including hours that say which days the laser runs, photos going up most months, reviews arriving and answered. A weak one is rarely a broken profile, just a correct one nobody has touched since the buildout: fine on the fixed items, near zero on anything with a cadence.
The list ranks by points given up, not by effort and not by which fix fills next month's chairs, and it cannot see your competitors, what your reviews say, or where the searcher is standing. The scoring itself is explained on the main audit page. No aesthetics benchmark appears here, because there is no honest one to print.
Neither practice exists. Read them for which items land on the fix list, not for the number.
Say a solo injector renting a room in a salon answers all twelve. Verified, medical spa as the primary, one secondary, messaging on. Hours, phone, website and a one-line description all filled. A dozen photos, all from the week she moved in. Reviews in the thirties, newest this month, replies when she remembers. No posts, no services listed, Q and A empty. The score lands in the mid sixties, decent with gaps, and the list opens with posts, then the services menu, then Q and A. The services menu is where the treatments she is known for can exist as plain text.
Imagine a two-room clinic that took the lease over from a wellness studio. The owner answers not sure on verification: the listing still carries the old tenant's name and sits in a marketing vendor's account. Verification tops the fix list, and the whole result reduces to one instruction: find out who holds the profile.
The block of three above the links is rarely three of the same kind of business. A dermatologist, a surgeon's office, a chain location and one injector with a rented room can all turn up in it for one treatment search. Proximity decides part of that and you cannot move your suite, so what separates you is who does the treatment and who supervises it. The profile carries that in three places: a description in the words patients type, a services list naming only what you perform, and a seeded Q and A on cost, how long it lasts, downtime, and candidacy.
The profile establishes that you exist, that you are open, and that people go there and say so. It cannot settle a treatment decision. Whether the site behind the pin does its half is the website report card's question, and whether an assistant names your practice is the AI visibility checker's. What the service side looks like for aesthetics practices is on the med spa page.
Most of the twelve cost nothing but a decision. Verification, categories, the description, the services menu and seeded Q and A are an afternoon and a few choices only you can make. Photos, posts and review asks recur, and that is the part that stops in week three.
Handing it over is the other route. Ongoing local SEO with profile work included runs $1,500 to $3,500/month for most practices, and $3,500 to $7,500/month in competitive metros or multi-location groups, month to month, with the listing and the accounts in your name. The trade numbers are on the cost answer for med spas, and what should you pay puts the budget question in tool form. If review volume is the gap, we built a one-tap review-request tool for a New Jersey glass and mirror shop, and the same mechanism belongs at a front desk, fired at checkout.
Neither. Nothing is fetched and no login is asked for. You read your own profile, answer the twelve questions, and the page adds them up in your browser. No patient information is involved, because none of the twelve questions ask for any.
The practice listing at the address, because that is what a treatment search returns. Patients here follow the provider more than the building, but reviews land on the practice profile and stay when one moves on. A live listing for someone who left matters more than anything on your fix list.
The question asks how many photos you have and how often you add them, and you pick the band that fits. Nothing looks at the images, so a before and after counts the same as a photo of the parking sign. Whether a given image belongs there is settled elsewhere: by the consent written for that treatment and that placement, and by ad rules that differ from what you may publish yourself.
It can, and the tool has no opinion. The question only asks whether your primary category is the most accurate specific one. Which categories you may claim depends on your scope, your staffing and your state, and that is a decision for whoever handles your compliance.
Only if a person is watching it during the hours it shows available. The risk here is specific: a patient opens with a candidacy question and starts typing health history into a channel never built to hold it. It is worth three points, so a no is cheap.
Google Business Profile Audit: full tool page and methodology · Marketing for med spas · SEO cost for med spas · AI Visibility Checker for Med Spas · Website Report Card for Med Spas · What Should You Pay? for Med Spas · Review Response Writer for Med Spas · All free tools
Photos, posts and review asks are the half that has to keep happening, and in a practice booked on injector hours they stop first. Kelly WM is Orlando-based, working with local service businesses nationwide since 2008, and we will build a free concept mockup of the site the pin points at.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.