Somebody who has been thinking about filler for six months does not always open ten blue links. More and more, they ask an assistant who does good work near them, and they take the answer seriously. This checker asks Google's Gemini, with live web search, the questions those patients ask, then shows whether your practice is named or who was named instead.
Run the free tool ↓Enter the practice name as it reads on your Google listing, the city patients drive in from, and in the trade field the treatment in patient words rather than the phrase med spa. The website field is optional and sharpens the match, the answer takes about a minute, nothing asks for an email, and no patient information belongs in any of these fields.
Prefer a full page? Open the AI Visibility Checker tool here.
The field marked trade decides what you learn here, more than in almost any other local category. Plenty of patients never type med spa at all. They type a concern in their own words, the branded name of the injectable or device they have already read about, or the name of an injector a friend sent them to. Different questions, different answers. Run this four or five times, not once.
Each run asks three questions: who are the best in this city, which one should I call, and who is top rated on reviews. Back comes a verdict, one of AI is not recommending you, you are only partly visible, or AI is recommending you, a count of how many answers named you, the businesses named instead in ranked order, and under each question an excerpt of the answer with the source domains it drew from.
Read that list for what kind of business is on it, not only who. Aesthetics is the rare category where one question returns a dermatology practice, a plastic surgery office, a national chain and a solo injector renting a suite, all handed over as the same answer. Losing to the chain and losing to the injector two floors up are different problems. Mechanics live on the generic AI Visibility Checker page.
There is no industry average for this, and anyone quoting you one is guessing. The only comparison worth anything is the set of names that came back ahead of yours in your own city.
A strong read: named in all three answers, your own domain among the sources, and the answer describing you the way you would describe yourself, down to the device you own and who performs the treatment.
A weak read is not always a loss to a competitor, and that part is particular to aesthetics. Health questions get hedged. An answer can spend its whole length on what to look for and how to check credentials, then decline to name anybody and send the patient to a licensed clinician. That reads as no appearance, but the problem is the shape of the question, not your standing. Try a treatment plus the city and run it again.
Two things to catch in the text. The category: an answer that reads a medical practice as a day spa doing facials and massage has already lost the patient shopping for an injector. And the treatments it credits you with, since being named for a device you do not own brings in a consult you have to turn away. One reading note: the answer text shown is an excerpt, so if the badge says you appeared and your name is not in view, the mention can sit past the trim. The source list under each answer is worth a look either way.
Both runs below are invented, not clients and not case studies.
Say a two-room spa above a hair salon, one nurse injector, a calendar that is mostly neurotoxin and filler. Run as med spa plus the city: verdict invisible, zero of three answers naming it, six names listed instead, among them a national chain and two dermatology practices, with sources made of review sites and roundup listicles. Its price menu is a download, its treatment list is a row of icons, and its before and after gallery is images with no words near them.
Now imagine a practice built around a laser and a body contouring platform. Run by the device name, it appears in all three answers with its own domain among the sources. Run as plain med spa, it falls to one of three and the chain takes the town. Run again with the injector's name in the business field and she does not come back at all, which is its own exposure in a category where patients follow the person.
Neither run hands you a fix list. It shows the gap and who is filling it. Closing it is ordinary work: the facts written as sentences on your own pages instead of locked inside a booking widget or a PDF, LocalBusiness and FAQ schema, an llms.txt file, AI crawlers left unblocked, and listings that agree. That combination is AI search optimization.
Nothing here is an emergency. The purchase is elective and personal, decided quietly across several tabs, so a question you leave unanswered becomes a closed tab rather than a phone call. Four facts settle it, and all four have to be readable text.
Timing matters more than in trades where demand holds steady. Laser and light work is commonly scheduled for the lower sun months, body work gets shopped in late winter, and anything sold as a series gets researched months before the date on the invitation. Run this early enough that fixing what it finds still helps. Rebooking, the other half of a mature calendar, is not search at all: it runs on email and text marketing.
The rules shape the fixes. Review requests go to every patient the same way, with no screening and no incentive. Before and after images need written consent specific to the treatment, and medical history does not belong in a general website form. We build with those in mind. The full argument for the trade is on the med spa page, with specifics under SEO for med spas and med spa websites, plus your Google Business Profile and reputation management.
The checker is free and stays free. It is one of more than 50 free tools we publish, none of them behind an email wall. What it points at is not free. It is your hours or hired ones.
Our published ranges: a custom website build runs $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or across multiple locations. A single-suite spa in a smaller market belongs at the low end of those ranges. Everything is month to month, no long-term contract, and you own the site, the content and the accounts.
Ownership deserves attention here, because so many spa sites go up inside a booking or practice-management platform or come down from a franchise package. Check whose name is on the domain registration before you spend a dollar improving the site, and whether your prices and gallery sit inside a widget a crawler cannot read. See what SEO costs a med spa and what a med spa website costs, or the sibling tools, the website report card for med spas and what you should pay for med spas.
Both, in separate runs, plus a third in the words patients use for the concern itself. Med spa is the phrase the industry uses about itself. Patients often type something else entirely. The branded name of an injectable or a device tends to return a shorter, more specific list of names, and that is often where a small practice can actually appear.
Yes, the business field takes whatever you enter. Aesthetics is one of the few local categories where patients follow the person rather than the address, so a provider name deserves its own run. If your injector comes back and the practice does not, or the other way around, that gap is worth knowing about now.
Not the recommendation itself. Google does sell ads in and around AI answers, so paid placement exists on those screens and beside them, and a chain with a media budget can buy it. What no budget buys is the organic answer. Which practice gets named inside it comes down to what the models can find about you and confirm somewhere else.
Google's Gemini, with live web search. The same model sits behind Google's AI Overviews, which makes it the first surface worth checking. ChatGPT and Perplexity are not queried here, which matters in this category, because a lot of aesthetic research happens in a chat window rather than a search box. Treat this as one engine, not the whole picture.
Ahead of the season you are trying to fill, because the shopping starts early. Laser demand builds before the lower sun months, body work gets researched in late winter, and anything sold as a series gets shopped months before the event. Any single run is a snapshot, not a ranking and not a promise. There is a daily cap on runs, so spread a long list of wordings across a few days.
AI Visibility Checker: full tool page and methodology · Marketing for med spas · SEO cost for med spas · Website Report Card for Med Spas · What Should You Pay? for Med Spas · All free tools
Run it above with three or four different wordings first, then if you want a human read on what came back, we will build a free concept mockup of your site and say plainly what we would change. Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.