Ask three companies what it costs to market an electrical business and you get three numbers with nothing in common: an automated plan billed monthly, a directory renewal, and a five figure build. This tool draws the middle those three skip, from what you need, your market, and your size. It quotes bands, not projects.
Run the free tool ↓Three taps: what you need, how competitive your market is, and whether the size answer is one truck, a few crews, or a second shop. The band updates as you tap, nothing is stored, and there is no email wall.
Prefer a full page? Open the What Should You Pay? tool here.
Three answers set the band, and each one means something particular in this trade.
Two absences matter. There is no button for the commercial half of the business, and a real commercial section is close to a second site worth of writing. Nothing accounts for how many jurisdictions you pull permits in either, which decides how much gets written from scratch. The generic What Should You Pay tool covers the arithmetic.
It hands you a band, not a grade. Nothing here has looked at your site, your permit pages or your form. Put the quote beside the number on screen and work out what the gap buys or skips.
A quote in or near the band, with scope attached, is the healthy case. Scope here is countable. How many service pages get written, and by whom. Whether the towns and counties you cover get real pages or a list of names in the footer. Whether the form asks for the panel brand and the amperage, or only a name and a number.
A quote well under the band is almost never a discount. What it usually buys is a template nobody will add a page to, or a shared lead sold to several electricians at once, so you bid against competitors for a homeowner you already paid for. Two lines on the red flag list bite hardest here: owning your domain, site and profile, since the profile is what somebody in a dark basement sees first, and the guaranteed number one ranking. Nobody promises an inspector's verdict in advance.
To read what you already have instead of what you should pay, the website report card for electricians looks at the live site and the Google Business Profile audit for electricians looks at the listing.
Two shops that do not exist, run through the three buttons. Nothing below is a quote.
Say a small town shop with two trucks and an apprentice decides the website has to go. They tap a new website, small town, growing with multiple staff. The tool shows $4,000 to $10,500 one time. The bottom is a fast site, a call bar that never leaves the screen on a phone, and a form that qualifies. The top is what it costs once panel upgrades, generators, EV chargers and the permit page each get written properly, with the jurisdiction named.
Imagine a contractor who opened a second shop one county over. Mid-size city, multi-location, SEO / Local SEO, and the monthly line comes back at $3,400 to $7,800. Nearly all of that jump sits on the third button, and it earns it: two permit jurisdictions, two sets of town pages, two profiles that drift on their own, and reporting split by branch.
Neither band says what the money produces, and neither knows whether half your revenue is commercial.
A number means little until you can name what it covers. In this trade the work that pays is rarely the pretty part.
An estimator for a service upgrade or an EV charger earns its keep the same way, handing the researcher a number and you a qualified contact. Whether an assistant names your shop has its own free check, the AI visibility checker for electricians, and the rest of the argument sits on the electrical marketing page.
Our published prices, for comparison. A custom build runs $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 a month for most businesses, and $3,500 to $7,500 a month in competitive metros or multi-location work. That estimator is a custom tool: calculators start at $600, most workhorse tools land at $1,500 to $4,000, Tool Care is $75 a month per tool. Month to month, and you own the site, the content and the accounts.
We publish no fee for Google Ads management, which matters here because a cold snap or a rebate deadline moves the phones faster than a page can get indexed. The industry bills it flat or as a percentage of ad spend, and a percentage pays the agency more the more of your money it spends. We quote flat after a free consult. Detail behind the build and SEO figures is in how much a website costs and how much SEO costs. Orlando based, working with local service businesses nationwide since 2008.
Because this is the general pricing tool with an electrical reading attached, not an estimator built for the trade. It cannot see that a good share of your revenue comes from property managers and general contractors. If it does, read toward the top of the band and treat the commercial side as its own project with its own pages.
This tool does not price that choice. A purchased lead is usually shared, so several electricians work the same homeowner, and it stops arriving the day you stop paying. Pages and a profile you own keep working after the invoice stops. Marketplaces also train homeowners to compare on price alone, which is a rough habit in this trade.
Not the number, but the reading. Emergency demand is mostly settled by map position, hours, and whether the phone gets answered, so a bigger build is not the lever there. The planned work is where this matters: panel upgrades, generators, EV chargers. That buyer reads for days before calling anybody, so budget toward those pages.
Because they decide how much has to be written from scratch. Permit fees, who schedules the inspection, whether an old fuse panel has to go before a circuit can be added, what the utility wants before a meter comes off: those answers are local. One county is one set of answers. Four counties is four.
Earlier than it feels comfortable. Search work compounds over months, so a generator page written in spring has time to be found before storm season, while the same page written during the outage does very little. Paid search is the exception, because it starts working the day it is switched on. Ask any vendor which of the two they are actually selling.
Yes. The arithmetic runs in your browser as you tap, none of your answers leave the page, and there is no signup. Turning a band into a real number takes a short conversation about scope: how many service pages, how many permit jurisdictions, whether the commercial side needs its own section. That costs nothing either. Call or text (407) 694-2055.
What Should You Pay?: full tool page and methodology · Marketing for electrical contractors · AI Visibility Checker for Electricians · Website Report Card for Electricians · Google Business Profile Audit for Electricians · Review Response Writer for Electricians · All free tools
Send the proposal you are weighing and we will tell you plainly what it leaves out, whether that is the permit pages, the commercial section, or a form that asks for the panel brand. Or start with a free mockup and judge the work before anyone talks price.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.