The panel is dead, the homeowner is on a phone with barely any service, and your page has to load before the next name on the list does. That same page is what a crawler reads to work out what your company actually does. This grades both jobs and hands you the fix for each item that fails.
Run the free tool ↓Enter the page you want graded: your homepage, your panel upgrade page, whichever one you want the phone to ring from. It reads the live page in about twenty seconds, with no signup and no email wall.
Six categories come back with a letter each, plus an overall grade and a score out of 100: performance, mobile, SEO, structured data, security, and AI readiness. Anything short of a pass carries its fix.
Performance and mobile are the emergency call. That caller does not scroll and does not read, and a page that hangs on a phone gets closed. The report flags render-blocking scripts and stylesheets in the head, the weight of the HTML document, and a page-builder fingerprint, the usual source of a slow homepage. Mobile comes from the viewport tag and alt text coverage on your photos.
Structured data is where your hours stop being decoration. It looks for JSON-LD, for LocalBusiness or Organization schema, and for Open Graph tags. Without it, the hours somebody checks at nine at night, with a dead circuit and a decision to make, sit nowhere a machine can confirm.
AI readiness looks for an llms.txt file, for markup a machine can parse, and for robots.txt rules blocking GPTBot, ClaudeBot, PerplexityBot, or Google-Extended, naming any it finds. Google does sell ads in and around AI answers, so paid placement exists there, but no budget decides which electrician the organic answer names. Security is HTTPS alone, and the scoring lives on the generic report card page.
There is no electrician average to measure against, and anybody quoting you one made it up. Read the checks, not the letter.
A strong result: HTTPS passing, title, meta description, one H1 and indexable all passing, business schema carrying your name, address, phone, and the hours you keep, AI crawlers not blocked, alt text on most photos. Performance will not reach an A even on a clean page, for a reason the generic tool page explains.
A weak one has a shape you will recognize. Security passes, structured data and AI readiness sit at the bottom with real failures, and the site still looks professional to a person. That is ordinary on template sites from a supplier program or a lead marketplace, where nobody at the shop wrote the robots.txt file.
Grade more than the homepage, because each address is graded on its own: the panel upgrade page, the generator page, the town page you want calls from. Then run the shops that keep beating you to the phone.
Both are invented. Neither is a client.
Say a four truck residential shop grades its homepage. Performance flags render-blocking files and a page-builder fingerprint, and page weight warns. The title tag warns, because it reads Home and then the company name. Meta description, missing. Business schema, missing. AI crawler access fails and names the bots being blocked. Most of that is writing, and the schema has a free local schema generator.
Now the same shop grades its generator page. Title, description, H1, and indexable pass. Alt text comes back as a low percentage, because the page is a wall of transfer switch photos and hardly any carry a label. The llms.txt and machine-readable checks warn as well. It reads well to a homeowner and thinly to everything else. The repairs are alt text naming what is in the frame, an llms.txt file, and schema. A box under the result will email you the report and the fix list.
The report card grades one address. Which address you hand it is the decision, and for this trade it is rarely the homepage on its own.
The wider case for the trade sits on the electrical page, with local SEO and Google Business Profile.
The report card is free, one of more than 50 free tools published here, none behind an email wall. Most of what it flags is not a rebuild: titles, descriptions, and alt text are writing, schema and llms.txt have free generators, and unblocking AI crawlers is one line in a file.
What costs money, from our published ranges: a custom build runs $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or multi-location operations. Everything is month to month, and you own the site, the content, and the accounts.
Failures clustered in what you cannot reach, page-builder bloat, markup you cannot edit, a robots.txt that is not yours, point at a custom web design rebuild rather than another patch. See what a website costs or the AI visibility checker for electricians.
Both, in separate runs. Each address is graded on its own, so the homepage tells you about the after hours call while a panel upgrade, generator, or EV charger page tells you about the work with margin in it. Grade what you want the phone to ring from, then grade the shops outranking you and compare checks, not letters.
No. The report names what is wrong in the language a support ticket needs, including which AI crawlers your robots.txt is blocking, and that file usually belongs to whoever hosts the site. Titles, descriptions, alt text, and schema are content work on nearly any platform. What you cannot reach is worth knowing before you pay to improve it.
Not the recommendation itself. Google does sell ads in and around AI answers, so paid placement exists on those screens, and a franchise or a dealer network can buy it the same as you can. What no budget decides is the organic answer, and which company gets named inside it comes down to what these systems can find and confirm about you.
Yes. It reads one public web page and two public files on the same domain, the way any crawler does. There is nothing to enter but a web address, and no customer information belongs in that box. It touches nothing else you run: not dispatch, not scheduling, not invoicing, not your customer list.
Because the grader reads the HTML your server sends, not the page a browser assembles afterward. A gallery, a review widget, or a financing calculator that paints itself in with JavaScript tends to look missing. Worth knowing rather than worrying about, since crawlers start from the same HTML, and a reason to keep panel photos in the page itself.
Website Report Card: full tool page and methodology · Marketing for electrical contractors · AI Visibility Checker for Electricians · All free tools
Send the report over and we will tell you which failures are worth an afternoon and which ones point at the platform underneath, then build a free concept mockup so you can see the difference before spending anything. Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.