A homeowner standing at a panel with a breaker that will not reset is not opening ten tabs. More of them now describe the problem to an assistant, ask who to call, and start with the name that comes back. This checker puts those questions to Google's Gemini with live web search and shows whether your company got named, or which electricians got named instead.
Run the free tool ↓Enter the company name the way your Google listing spells it, one town a homeowner would say out loud rather than the metro, and the job in customer words: electrician, panel upgrade, generator installation, EV charger. The website field is optional and improves accuracy, the run takes a few moments, and there is no email wall.
Prefer a full page? Open the AI Visibility Checker tool here.
It asks three questions, the ones a homeowner works through: who are the best electricians in your city, which company should I call, and who is top rated on reviews. Back comes a plain verdict, AI is not recommending you, you are only partly visible, or AI is recommending you, a count of how many answers named your company, the shops named in your place in ranked order, and each answer's text with its source domains.
The job box is the field easiest to underestimate. Electrician is one word covering three buyers: the one whose power is half out, calling whoever answers; the one pricing a 200 amp service or a standby generator across a week of reading; and the one with a closing date and a correction to clear. Run it as electrician and you have measured the after hours call, not the panel job carrying the margin.
Read the source chips as closely as the check marks. An answer assembled out of directories and lead marketplaces means your own pages were never part of the input. Mechanics and limits are on the main AI Visibility Checker page.
There is no industry average here, no typical electrician score, and anyone quoting you one invented it. The comparison that means something is already in the result: the companies named ahead of you in the town you typed.
A strong read is named in all three answers, your own domain among the sources instead of only directories, and answer text describing the work you actually sell, service upgrades, generators, commercial service. A weak read is blunt: invisible, zero of three, and a ranked list of shops you have never bid against.
Two middle cases matter. If every name returned is a 24-hour emergency outfit while your margin sits in planned upgrades, you are being read as the wrong kind of shop even when you appear. If the reviews question is the one you miss while the other two name you, the gap is not on your website at all, it is in your profile and your review history.
Both runs below are invented, no client and no case study. Say a six truck shop in an older suburb, half service calls and half panel work. Entered as electrician plus the town, it comes back you are only partly visible, two of three answers naming it. The miss is the top rated question, and the sources under it are two directories and a competitor's own site. Nothing about the shop is wrong; the review history is thin next to the names beating it.
Now the same shop runs generator installation. Different question, different answer: AI is not recommending you, zero of three, and the names include a dealer two counties away. This crew sets transfer switches most months and knows which utility wants what paperwork, but the site says so in one bullet on a services page, and a bullet is not a passage anything can quote.
Neither run hands you a task list. It hands you the gap and the names filling it. Closing it is ordinary work: a real page per job, LocalBusiness and FAQ markup, an llms.txt file, AI crawlers left unblocked, listings that agree. That work is AI search optimization.
An answer engine can only repeat what it finds stated plainly. For a shop, four things carry most of the weight.
Then keep it all agreeing across your site, your Google Business Profile, and the directories carrying your name. The wider argument for this trade is on the electrical marketing page.
Running the check costs nothing, like the rest of the more than 50 free tools we publish, no email wall on any of them. Acting on what it returns is the part with a price: your own weekends, or somebody billing for theirs.
What we charge, published. A custom website build is $3,500 to $12,000+ one time. Ongoing SEO or local SEO is $1,500 to $3,500 per month for most businesses, rising to $3,500 to $7,500 per month in competitive metros and multi location operations; a single shop covering one county typically lands in the lower band. A service upgrade or EV charger estimator is a custom tool: calculators start at $600, most workhorse tools run $1,500 to $4,000, Tool Care $75 per month per tool. It is all month to month, and the site, the content, and the accounts stay yours.
One caution for this trade: if your site came attached to a lead marketplace or a franchise program, check whose name is on the domain registration before paying to improve pages you may not control. See also what SEO costs and the report card for electricians.
Both, in separate runs. Electrician is the broadest question and the hardest to appear in, since it gets read as the urgent call every shop in the county chases. Panel upgrade, generator installation, EV charger installation, and aluminum wiring each come back with their own names. Owning generators and missing from panel work changes what you fix first.
Google's Gemini, using live web search. Gemini sits behind Google's AI Overviews, the AI answer surface with the widest reach, which makes it the sensible first check. Perplexity and ChatGPT sit outside it, so read the result as one engine rather than all of them. It also reflects that moment's answer, so it can shift between runs.
Not the recommendation itself. Ads do run in and around AI answers, Google sells that space, and any shop, franchise, or dealer network with a budget can turn up there. What money does not buy is the organic answer, the sentence naming a company as the one to call. That part follows whatever the models can find about you and verify somewhere else.
One run per town, using the name a homeowner would say out loud rather than the county or the metro. Answers differ town to town, and that difference is the useful part: it shows where you are already close. Start with the jurisdictions you are licensed in, and use check another business between runs. The tool has a daily limit.
The tool reports what came back, which is the reason to run it. Nothing in the result changes what the model believes about you. The correction is on your side: a generator page saying what you install, how transfer switch and utility coordination work, what a local permit inspection involves, plus listings that match. Then check again once it has been crawled.
AI Visibility Checker: full tool page and methodology · Marketing for electrical contractors · Website Report Card for Electricians · All free tools
Run the check above, and if you want a human read on what it returned, we will build a free concept mockup of your site and say plainly what we would change first. Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.