Electrical work arrives three ways: the panic call, the planned panel or charger job, and the correction somebody has to clear before a closing. Your profile answers all three before your phone does. This audit scores yours out of 100 on twelve things you control, then sorts the fixes by the points you gave up.
Run the free tool ↓Open your profile on a second screen and answer from what is on it today, not from the setup somebody did the year you bought the second van. Twelve questions, a couple of minutes, no signup and no email wall.
Prefer a full page? Open the Google Business Profile Audit tool here.
The audit does not know you are an electrician. Here is where its twelve questions land in a trade where half the calls are emergencies and the margin is in the planned work.
Three bands come back: strong at 85 and up, decent with gaps from 60 to 84, needs work below. Which points came off tells you more than the number.
A strong result is boring. Verified, one accurate primary, every field current, photos and a review from this month, posts somebody is genuinely publishing. A weak one rarely belongs to a careless electrician. It belongs to a busy one: the profile went up the week the license came through, and the schedule has been full since.
The limits are worth knowing. It is self reported, never touches your profile, asks for no login, and cannot see competitors, rankings, review text, or the distance between your pin and the searcher. That last one stings here: you would drive forty minutes for a service upgrade and still lose the outage call to a van parked closer. The weights and the fix order are on the general Google Business Profile audit.
Both shops below are invented and the numbers are round.
Say a two van residential service shop where the owner still runs half the calls. Verified, primary set correctly to electrician, no secondaries, a thin description, four photos, roughly 30 reviews with a fresh one this month, replies sometimes, no posts, two services listed, no Q and A, messaging off. That comes back at 56, needs work, and the fixes print in this order: post weekly, add ten or more real photos, add the secondary categories, seed the Q and A, fill every field, reply to every review. None of it is about the quality of the work.
Now imagine an eight electrician outfit running mostly commercial service and tenant fit outs. Verified, category right, several secondaries, every field complete, photos added monthly, services detailed, every review answered, an occasional post. It scores 80, decent with gaps, and four items come off: ask for more reviews, post weekly, seed the Q and A, keep a fresher review on top. That gap is structural, not sloppy. Property managers and general contractors rarely leave Google reviews, so the shop doing the higher margin half of the trade gives away points on the block worth 25 of them.
Two things separate an electrical profile that gets picked from one that gets scrolled past.
The first is proof a stranger can check without calling you. Licensed and insured is what every shop types, so it reads as wallpaper. A license number, the classification it carries, and the jurisdictions you are registered in put a lookup-able fact where a badge graphic used to sit. The second is answering the awkward question before anyone asks it out loud: who pulls the permit, who meets the inspector, how long the power is off during a service change, whether one added circuit forces the whole panel. Those answers are specific to your county, which is why they are worth writing down.
Keep the name, address, phone and hours identical on your site and your listing, and give commercial work its own service entries instead of burying it under ceiling fans. The profile itself is covered on Google Business Profile and the ongoing work on local SEO. The site behind the pin belongs to the website report card for electricians, whether an assistant names you at all to the AI visibility checker for electricians, and what we build for this trade to the electrical page.
Nothing on the fix list needs an agency. A weekly post, a services menu, ten real photos and a seeded Q and A are one afternoon of office work, and the photos cost nothing because your crew is already standing in front of them. The trouble is the afternoon does not exist during a heat wave or the week after an ice storm. Do the setup in a slow month and hold a cadence that survives the busy one.
If you would rather it were somebody's job, ongoing local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or multi location operations. Month to month, no long term contract, and the profile and accounts stay yours. The budget question belongs to what should you pay, for electricians, and the ranges to what SEO costs.
Kelly WM is Orlando-based, working with local service businesses nationwide since 2008. This audit is one of more than 50 free tools published at kellywm.com/tools, with no email wall.
That is the structural gap in this trade. Count, recency and replies are three questions worth 25 points together, so a contract heavy shop can run a spotless profile and still land mid band. Ask on the residential side every time, the same way for everyone, with nothing offered in exchange. Screening for the happy ones is review gating, against platform policy and contrary to FTC endorsement guidance.
Publish the hours somebody actually answers, then use the description to say what happens after them: who picks up, what counts as an emergency, how fast a call gets returned. The completeness question only asks whether the fields are filled in. A round the clock claim that rings out costs more than those ten points were worth.
The work you want more of, not the work you already have. Service and panel upgrades, EV charger installs, standby generators before storm season, surge protection after the first outage, a change to a local rebate or code requirement, weekday availability for property managers. Posts carry ten points, the same weight as your photos and your review count, so an empty feed costs the same as an empty photo library.
It does more than the weight suggests, because the questions in this trade repeat: who pulls the permit, who meets the inspector, how long the power is off during a panel swap, whether an EV charger needs its own circuit. Anyone can answer a question on your profile, so seeding it keeps a confident wrong answer from standing unchallenged.
No, and nothing here promises that. The twelve questions cover the parts of the profile you control. Distance from the searcher is a real input the score cannot see, your competitors and your review text sit outside it, and where you rank today is not something a self assessment can read.
Google Business Profile Audit: full tool page and methodology · Marketing for electrical contractors · AI Visibility Checker for Electricians · Website Report Card for Electricians · What Should You Pay? for Electricians · Review Response Writer for Electricians · All free tools
Take the top three off your fix list in a slow week, then decide whether the rest is worth handing to somebody. If you want a second opinion on the profile and the site behind it, we will build a free concept mockup, yours to keep.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.