Technical SEO is the work that makes a website reachable by search engines and fast for the person holding the phone. It does not write your pages and it does not earn your links. It decides whether the pages you already paid for are eligible to show up at all.
Book a free consultation →Search engines run software that visits your website, follows the links it finds, downloads each page, and decides whether to keep a copy. Technical SEO is everything that affects that visit: whether the software gets in, how much of the site it reaches, how fast pages come back, and whether the copy it keeps is what you published.
It is not the writing on the page and it is not who links to you. It is what decides whether either gets a chance to count. That is why it goes first in the SEO program we run, and why it is worth buying alone when the rest of the site is fine.
Almost nobody goes shopping for technical SEO. People arrive after something stopped making sense:
If you would rather understand this than hire for it, we wrote the plain-English version: technical SEO explained. This page is the paid version.
Technical SEO gets sold as a vague foundation. It is not vague. It is specific defects with specific repairs, and you should be able to check whether you got them.
Scale changes the job. A ten page site is a cleanup with an end date. A storefront with over 1,400 products and live Stripe checkout, built for a Virginia retailer, is a standing structural problem: crawl budget, filter-generated URLs, product pages that come and go with stock. A catalog site needs the index managed, not tidied once.
We are Orlando based and have worked with local service businesses nationwide since 2008, so nearly all of this runs over email and a screen share. Nobody has to be in the room to fix a sitemap.
What we need. Access to Google Search Console, or permission to verify it if nobody ever did. A login for the site admin and for the hosting or CDN account. The slowest part of most projects is waiting on a password that lives with a developer who stopped answering.
What happens first. A full crawl of every URL from the outside, the way a search engine reaches it, set against the coverage and query data already in Search Console. Together they show the gap between what you published and what Google kept.
What you get back. A prioritized list in plain language, ordered by what blocks the pages that make you money, not by the severity color a tool assigned. Some items come back marked not worth fixing, with the reason; a list where nothing says leave this alone is padded.
Then fixes, in batches. On a staging copy where the platform allows one, in small live changes where it does not, each batch re-crawled before the next starts so a break can be traced to one change. We request recrawls, watch coverage move inside your own Search Console account, and record before and after speed from a real phone. Ranking movement runs on the ordinary clock, covered in how long SEO takes.
Some problems cannot be fixed inside the platform they live on. When a builder generates markup you cannot change, we say so rather than bill you to sand a wall that needs rebuilding: that moves to custom web design or web development. Nothing stays fixed by itself either, so watching for drift is part of ongoing maintenance or the monthly SEO program.
This work is worth real money on some sites and close to nothing on others. The difference is age, platform, and page count.
It is usually worth it if:
You should skip it if:
Before hiring anyone for this, us included, check for yourself. Our free website report card grades the visible technical basics in one automated pass. If it comes back clean and your pages are in the index, believe it and spend elsewhere. For the systematic version, every finding written up and ranked, that is an SEO audit.
Technical SEO is one deliverable inside a larger program, and it is easy to buy the wrong piece. The division of labor:
How all of it is sequenced, and how classic results, the map, and AI answers fit together, is on the SEO service page. If the question is whether AI systems can read and cite you, the AIO readiness scanner is free to run.
There is no published price for technical SEO on its own, because the work depends on what the crawl turns up. We quote flat after a free consult, once somebody has looked. A number quoted before anyone crawls the site is a guess wearing a suit.
As a worked example, say a forty page site where a dozen pages never made the index, the photos were uploaded straight off a phone at full size, and a staging block was left in robots.txt. That is a bounded job with an obvious finish line. A store with a few thousand filter-generated URLs is the same work at a very different size, and the quote should say so.
More often it is not bought separately at all. It is the first stage of an ongoing program, which runs $1,500 to $3,500 a month for most businesses and $3,500 to $7,500 a month in competitive metros or for multi-location companies. What drives that number is broken down in how much SEO costs, and the free what should you pay tool reads your budget straight.
If the honest answer is that the platform itself is the problem, a custom build runs $3,500 to $12,000+ one time, with the technical side correct from the first line of code instead of patched forever. See how much a website costs.
Everything is month to month, no long-term contract and no termination fee. You own the site, the content, the domain, and every account attached to it, including the Search Console property we work in. Ask for a quote, or call or text (407) 694-2055 and describe the problem out loud.
No. An audit is the diagnosis: somebody crawls the site, looks at content and competition too, and hands you a ranked list of problems. This is the repair work on the crawl, index, speed and structure part of that list. Plenty of owners paid for an audit and never had the fixes done. Bring a recent one and we work from it.
The quick check is searching your own domain in Google with the site: operator and comparing the count to what you know you have. The reliable version is the page indexing report in Search Console, which lists every URL Google set aside and the reason given. If those reasons mean nothing to you, that is where this work starts earning.
Not by itself, and nobody honest promises rankings. Technical work makes pages eligible: crawlable, indexed, quick enough to compete. Position after that is decided by the content on the page and the authority behind it. Treat it as a gate, not an engine. While the gate is shut, nothing else you spend can move it.
Indexing responds quickest. Pages that were blocked can appear within days once the block is gone and a recrawl is requested, though Google keeps its own pace. Speed is immediate for visitors and shows in field data over the following weeks. Ranking movement runs in months, and we say which bucket each fix falls into before starting.
The first pass is a project with an end. After that it drifts: a theme update puts a noindex tag back, someone adds a tracking script, a redirect disappears. On sites we run monthly, technical checks ride along with the retainer, so drift gets caught while it is still one page instead of a whole section. On a one-time job you keep the written record.
Yes, at the access level. AI systems run their own crawlers, and many hosting and security configurations block them by default without anyone deciding to. If those crawlers cannot fetch your pages, you are not a source they can quote, whatever the pages say. Checking that access and publishing an llms.txt file is part of the technical pass.
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Book a free consult and we will crawl the site, tell you plainly what is blocked, slow, or missing from the index, and quote flat only if there is work worth doing. Call or text (407) 694-2055, or email [email protected].
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.