Schema markup is a second copy of your business facts, written in labeled fields instead of sentences, so a search engine or an AI system never has to guess. It does not make your pages better. It makes them harder to misread, which is the difference between being described accurately and being described approximately.
Book a free consultation →Your web page is written for a person. Somebody reads the sentences and works out that the number near the top is a phone number, that the town names down the side are places you drive to, and that eight to five is when a human answers. Structured data is a second copy of those same facts, written in labeled fields instead of sentences and placed in the page code where no visitor sees it. The label says telephone. The label says areaServed. Nothing is inferred.
The format is a block of JSON-LD in the page, using the vocabulary published at Schema.org, and plain definitions of the terms live in our glossary. What you pay for is the second copy itself: a page and its markup can disagree, and when they do the markup is worse than nothing.
Almost nobody shops for this by name. It arrives attached to something else going wrong:
If you would rather learn this than hire it, our how-to on schema markup for local business covers the types and the format, and the free local schema generator writes a LocalBusiness block for you to paste. This page is the version where somebody else writes it and keeps it true.
Structured data is easy to sell as a checkbox and awkward to sell as something you can inspect. Here is what changes hands, and how to check it.
The one thing we will not do is mark up something your page does not say. Want an FAQ block? The questions and answers go on the page first, which is content writing. Markup describes a page. It cannot improve on it.
We are Orlando-based, working with local service businesses nationwide since 2008, so this runs over email and a screen share. Everything we need to read is already sitting in your public page source.
What we need from you. Admin access to the site, or a developer who will paste what we hand across. Google Search Console, or permission to verify the property if nobody ever did. And the facts, confirmed by you, in writing.
That last one is the slow part, every time. Markup forces a decision prose lets you dodge. Hours on the website, hours on the Business Profile, and hours on the door are often three different sets, and nobody notices until a labeled field asks which is true. Same with the legal name against the trading name, and the towns you will really drive to on a Tuesday. We send a short sheet, you answer it, and that email is usually the longest wait in the project.
Then the reading. We fetch your pages the way a parser does and work from what is in the source, not what the admin screen claims is set. Out of that comes the inventory: what exists, what conflicts, what is missing.
Then one template, then the rest. We build a single template first, validate it, and show you the before and after on one live URL, so you see the shape of it before it is everywhere. The rest then roll out one at a time, each validated as it lands.
What you can watch afterwards. The blocks are in the source the moment they deploy and you can confirm that in a browser. Past that it is Google's clock and Google's call: enhancement reports fill in inside your own Search Console account over the following weeks, and whether an enhanced listing gets drawn is Google's to decide and change. We do not promise star ratings. We promise your facts say one thing, and say it correctly.
Whether this is worth real money depends less on the size of the business than on how many places one fact has to appear, and how many hands have touched the site.
It is usually worth paying for if:
You should not buy it if:
We would rather talk you out of it on the first call than take money for code that changes nothing you can point at.
Structured data is one deliverable inside the wider SEO program, and the piece most often bought instead of the piece that would have helped. The division of labour:
How the whole sequence runs is laid out on the SEO service page. If rankings fell on a particular date, start at algorithm recovery. If a thinner site outranks you, competitor analysis is the honest place to look, and markup is rarely the answer.
There is no published price for structured data on its own. Two things set the number: how many templates the markup has to cover, and how much of what is already emitted has to be unpicked before anything new goes in. Neither is visible from outside the page source, so the quote comes flat, after a free consult and after somebody has read it.
As a worked example, imagine a plumbing company with one office, eight service pages, a dozen city pages, and a blog. That is one business record, eight Service records, breadcrumbs sitewide, an FAQ block on the four pages that really do print questions, and article records on the blog template. A short list of templates and a finish line you can see. A store with a few thousand items and stock moving daily is the same job on another order of magnitude, and an honest quote says which of the two you are.
Usually it is not a purchase of its own. It is one line inside an ongoing program, which runs $1,500 to $3,500 a month for most businesses and $3,500 to $7,500 a month in competitive metros or for multi-location companies. How much SEO costs takes that figure apart, and the free what should you pay tool will tell you where your own budget lands, with no email wall.
Where the platform is what keeps breaking the markup, rebuilding is sometimes the cheaper end of it. Custom builds run $3,500 to $12,000+ one time, and on a site built that way the templates emit the blocks themselves, so the markup is not a bolt-on for the next update to strip. See how much a website costs.
Everything is month to month. No long-term contract, no early termination fee. You own the site, the content, the domain, the accounts, and the markup itself, which is plain text in your own pages either way. Ask for a quote, or call or text (407) 694-2055.
Not directly, and anyone selling it as one is overselling. It removes guesswork: it makes pages eligible for enhanced listings, hands search engines and AI systems facts they would otherwise infer from prose, and keeps your details consistent sitewide. Alone it will not move a page that has nothing to say.
Maybe not, and you should check before spending. A plugin usually emits one generic block built from fields somebody filled in years ago. On a small single-location site that is often enough. Trouble starts when the theme and a review widget emit blocks too, or when the values quietly went stale.
It makes you eligible, never guaranteed. Google decides which enhancements to draw, judges the page against its own guidelines, and changes that list over time. Rating markup carries the tightest rules of any type and applies only where genuine reviews are displayed. We tell you whether yours qualify first.
Yes, in two ways. The mild one is that it gets ignored, so markup not matching the visible page buys you nothing. The serious one is markup that misrepresents the page, invented reviews being the classic case, which is a documented reason to lose enhanced listings or take a manual penalty.
It helps them describe you correctly, which is the part you control. Structured data gives these systems unambiguous facts instead of prose to interpret. It is not the whole job of getting cited. Google now sells ad placements in and around AI answers, so the honest claim is narrow: no ad budget decides which businesses the organic answer itself names.
For most local service sites it runs in weeks, and the wait is usually on your side. The inventory takes a day or two and validating a template is quick. Confirming the facts, your real hours, your legal name, the towns you truly serve, is what takes time. What Google shows afterwards runs on its own schedule.
If the markup is generated from the page fields, you edit the page and the block follows on its own. That is the reason for building it that way instead of pasting code into a header. If your platform cannot generate it, we hand over a written record of where every value lives.
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Send us the URL and we will read what your site emits today: what is missing, what is duplicated, and what contradicts your Google Business Profile. Free, and if there is nothing worth fixing we will say so. Call or text (407) 694-2055, or email [email protected].
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.