Keyword research works out which pages should exist. This is the part where somebody actually writes them: a page for each service you sell, a page for each place you really work, and the guides and answers that feed them, drafted from your own facts and published with their internal links already in place. The output is not a document about pages. It is pages.
Book a free consultation →SEO content writing is the production half of a search program. Someone has already decided which pages the site needs and what each has to settle. This is the job of writing them, checking every claim against your real business, and getting them live with their links wired in. It is one deliverable inside the wider SEO program, which holds the method, the technical work and the off-site work.
We are Orlando-based, working with local service businesses nationwide since 2008, and owners tend to arrive here after one of these:
Here is the work, item by item, specific enough that you could check whether you got it. Not every business needs every line, and part of the first call is saying which ones would be wasted on you.
Two pages aimed at the same search do not double your chances. They split them. Google picks one, often the weaker one, and the other sits there soaking up internal links that should have gone somewhere useful. It is the most common self-inflicted problem on sites that have been buying content for a while.
So the brief names one question per page and the writing holds that line. When a new page would land on top of an old one we do one of three things and say which: fold the old page into the new one and redirect it, narrow the new page until the two genuinely differ, or drop it. Keyword research decides which questions are worth owning. This is where that decision gets enforced, at the desk, with the draft open.
The consequence is worth saying out loud, because it is the opposite of how content usually gets sold by the month. Some months the honest output is three pages and two deletions. As a worked example, say a plumbing company sells six services and truly works four towns: that is ten pages before a single guide, and ten pages done properly is a season of work, not a month.
There is no long onboarding. The work runs as a loop and you sit inside it the whole way.
Pace is set mostly by you, and none of it is quick in search terms even when the writing is, which how long SEO takes covers honestly. The approval rule holds at any size: a scripted chat concierge we built for a Marco Island boat-tour company answers guest questions across roughly 500 pages with owner-approved answers only. Pages are written on the same terms.
The good fit is plain: a business with more real services and service areas than it has pages, an owner who will give an hour per service, and a site that can take new pages without a fight. If a keyword plan or an audit is already sitting unused, this is the missing half of it. Hold off, though, when any of this is true:
This is one deliverable in a bigger program, and the SEO page holds the whole method, the order the work runs in and the headline pricing conversation. What belongs here is the writing and the shipping. The boundary with the neighbors:
If your interest runs wider than search, the content marketing hub covers strategy across channels.
We do not price writing by the word or by the article, because per-article pricing pays for the wrong thing. Page production sits inside the ongoing SEO program, which runs $1,500 to $3,500 a month for most local service businesses, and $3,500 to $7,500 a month in competitive metros or for multi-location companies. Where you land depends on how many pages you need, how hard the market is, and how much raw material you hand over versus how much we dig out.
If you want one defined batch of pages and no retainer, say the six service pages and four town pages from the example above, we scope it on a free consult and quote it flat before a word is written. With no website yet, those first pages get written inside a custom build, one time, $3,500 to $12,000+.
Everything is month to month, with no long-term contract, and the pages, the domain and every account are yours from the day they publish. How much SEO costs walks through the reasoning behind the monthly range, and the free what should you pay tool gives a figure for your own situation. If you would rather skip to a number, request a quote.
We write them. You get finished drafts, not an outline and a homework assignment. What we need from you is the raw material only you have: how the job really runs, which figures you will publish, and about an hour on the phone per service. Then you mark the draft up. If you would rather write them yourself and have us brief and edit, that works too.
There is no fixed number, and a shop quoting you one is selling volume rather than pages. Output depends on how many briefs you approve, how much digging each page needs, and how fast drafts come back to us. A service page built from a good conversation moves quickly. A guide that has to be right about permits, prices and warranties does not.
Only the figures you tell us to publish, exactly as you give them, and only if they are on the fact sheet you signed off. Plenty of owners publish a starting price or a range and nothing more, which is usually enough to stop the wrong calls. If you would rather show no numbers, we write the page so it still answers the money question honestly without them.
Not until you can actually do the work. A page promising a service you do not yet perform brings calls you have to turn away, and that is the kind of claim that costs you a customer and a review at the same time. Tell us the week it goes live and the page will be ready for it, not before.
Then some of this may be the wrong purchase, so we read what you have before quoting. Pages that are close get tuned, which is on-page work and cheaper. Pages written for the wrong reader get rewritten. Pages that duplicate each other get merged and redirected. New writing is only for the gaps that are genuinely empty, and you get told which bucket each page falls in.
It gets a second pass or it comes down. Months after a page ships we look at what it is actually showing up for and whether anyone did anything after reading it. Sometimes the fix is a sharper opening or a link from a stronger page. Sometimes the honest answer is that the question was not worth owning, and we say so.
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Tell us what you sell and where you actually work, and we will come back with the first set of page briefs and a flat number before anyone writes a word. Call or text (407) 694-2055, or email [email protected].
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.