Services
Industries
Free Tools
Resources
About Book a Consultation (407) 694-2055
Orlando, FL · Working nationwide since 2008
Custom websites · Real estate agents

A website built for how people actually find a real estate agent

Most real estate agent websites run on a brokerage template or a rented IDX platform, the same layout as thousands of other agents with a headshot and city name swapped in. We design and hand-code a site built around your actual listings, service areas, and story, then connect it to SEO or AI search work if you want it. Everything is month-to-month, and you own what we build.

Book a free consultation →
Month-to-month, no contracts · You own the site and content · Orlando-based, nationwide since 2008

Why most real estate agent websites don't work

Walk through a dozen real estate agent websites in the same city and you'll notice the same layout, the same stock photography, and a "Meet the Team" page worded almost identically. Most agents don't build a website, they get handed one by the brokerage, or they rent an IDX platform built for lead capture, a thin layer of agent branding wrapped around someone else's software. Either way, almost nothing on the page was written for that specific agent or that specific market.

None of this means you did anything wrong. It means the tools most agents get handed were built to capture a lead form, not to be found by someone still researching. If your site gets visits but no calls, this is usually why.

What we actually build

We design and hand-code your website from scratch. No page-builder plugin stack, no brokerage template with a new logo dropped on top, just a site built around how buyers and sellers actually search for an agent in your market.

The build sits on top of the same custom web design and web development work we do for every client, paired where it makes sense with lead generation, and every page is responsive first since most home searches now start on a phone, not a desktop.

How this plays out for real estate agents specifically

Real estate has its own rhythm, and a site that ignores it will underperform no matter how good it looks.

We don't promise a lead count or a number of closings from a new site. Nobody honestly can. What we can commit to is a site built correctly, and it's why we also run dedicated SEO for real estate agents and local SEO for real estate agents for agents who want ongoing visibility work on top of the build. See the full picture on our real estate industry page.

What makes Kelly WM different

A handful of things separate what we do from a brokerage template or a rented IDX platform, and most of it comes down to who ends up owning the result.

You can see the reasoning behind how we build at how we build.

How the process works

Getting a real website live doesn't have to be complicated. Here's what actually happens.

What it costs

Custom website builds for real estate agents run $3,500 to $12,000+ as a one-time project, depending on how many pages, tools, and integrations go into it. Ongoing local SEO, if you want it after launch, typically runs $1,500 to $3,500 a month for most markets, and $3,500 to $7,500 a month in more competitive metro areas. Google Ads management varies by agency, some charge a percentage of your ad spend, others charge a flat monthly fee regardless of spend; we quote a flat management fee after a free consult so you know the number upfront.

Everything is month-to-month. No long-term contract, and you own your site, content, and accounts whether or not you keep working with us. For more detail, see how much a website costs.

For the full range of what we build for real estate agents, see real estate, or the ongoing SEO for real estate agents and local SEO for real estate agents services. For more depth, see real estate SEO, real estate marketing, and real estate website design.

Common questions

Do you build IDX or MLS integration into the site?

Yes. We build listing and property pages to work with your IDX or MLS feed directly, instead of dropping a plugin onto a template. You own the code, the content, and the domain either way, the listing feed itself stays licensed through the MLS the way it always does. If you don't have a feed set up yet, we'll cover what your brokerage offers during the free consult.

How is this different from the website my brokerage already gives me?

A brokerage template is shared across every agent at the firm, so your site reads and looks like theirs. We build a custom-coded site around your own listings, service areas, and story instead, one you can keep even if you change brokerages later, since you own the code, the content, and the domain outright.

Do I own my leads and my website?

Yes. Inquiries go to your own inbox or CRM instead of a third-party lead system, through the same first-party lead dashboards running on more than 20 of the sites we manage. You own the site, the content, the domain, and any accounts tied to it, and none of that changes if you ever stop working with us.

Can you guarantee a new site will bring in more clients?

No, and any agency promising that outright isn't being straight with you. Results depend on your market, your existing reputation, and referral business that a website was never going to replace. What we commit to is the build itself: a custom-coded site structured around your actual listings and service areas, ready for SEO or AI search work next if you want it, done honestly either way.

Will my brokerage need to review or approve the site content?

Often, yes, and that's expected. We write bio pages, listing descriptions, and neighborhood content with Fair Housing Act language and your brokerage's own disclosure and branding rules in mind from the start. We're not a substitute for your brokerage's compliance process, and anything that needs formal sign-off stays with the broker of record. Our job is making sure the content is ready for that review.

Do you handle SEO and AI search after the site is live?

Yes, as a separate month-to-month service. The site and the ongoing visibility work aren't the same thing, a well-built site with no SEO or AI search work behind it can still sit quiet in results. We can build the site on its own, or pair it with local SEO and AI search work from the start, whichever fits where you are right now.

What does a custom real estate website cost?

Custom website builds run $3,500 to $12,000 or more as a one-time project, depending on pages, tools, and integrations. Ongoing local SEO, if you want it after launch, runs $1,500 to $3,500 a month for most markets, more in competitive metro areas. Everything is month-to-month with no long-term contract, and you own the site and content either way.

Related services and guides

Websites services · Real estate agents: industry overview · SEO for real estate agents · Local SEO for real estate agents · What should you pay? (free tool)

See what your new site could actually look like

Start with a free mockup, no obligation attached. Call or text (407) 694-2055 if you'd rather talk it through first.

Book a free consultation → Or call/text directly: (407) 694-2055

What's the chore we should kill first?

Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.

No obligation, this just starts a conversation. Prefer to talk first? Call or text (407) 694-2055.

Got it, thanks!

I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.