Plenty of agents never created the Google Business Profile that carries their name. A brokerage set it up during onboarding, or nobody claimed it at all, and it still shows an old firm, an office nobody sits in, and a category meant for an agency. We put the listing in your control, correct it field by field, and keep it accurate through the next brokerage move.
Book a free consultation →Most agent profiles are broken in the same few ways, and none of them are about how well the agent sells houses. The listing was made by somebody else, for an address the agent barely uses, and then left alone through a brokerage change or two.
Not all of that is profile work. Neighborhood pages, citations and the rest of the local footprint sit on local SEO for real estate agents. A brokerage template you are not allowed to edit is websites for real estate agents. The whole-trade view is on real estate, and the way search actually reaches an agent is covered in real estate SEO.
The list below is the whole job. Most of it gets done once, carefully, and then held in place. Not every item matters for every agent, and we will say which ones do not.
We also line the profile up with the website so the two stop contradicting each other: same name, same phone, same service area, same brokerage. The name, address and phone also go into structured data on the site, the part the free local schema generator we publish will build for anyone. The version of this service with no broker sign-off involved is the Google Business Profile hub.
The stars and the newest reviews sit on the profile, which is why they come up here, but asking for them is a separate job: every client gets the same request at the same stage of every file, closed or not, and nothing is given in exchange for it, as set out on reputation management for real estate agents. What belongs to the profile is narrower, and easier to get wrong after a move.
Every review link belongs to one listing. The link or QR code you hand a client sends them to a specific profile, and the review lands wherever it points. The link from before your brokerage change tends to live on in an email signature, a text template on your phone and a stack of printed cards, still sending clients to a listing the old firm controls. Part of the cleanup is finding every copy and replacing it with the link for the listing you own.
Replies post under whoever holds the listing. On a profile the brokerage owns, the brokerage decides whether you can answer at all, which is one more reason to get the listing into your own account first. With manager access on your listing, a reply you have approved goes up without anyone sharing a Google login.
Removal is narrow. A review can be reported from the profile when it breaks Google's content policies, for example one written by somebody who never worked with you. A truthful bad review from a real client stays up, and Google makes the call either way.
Proximity is doing a lot of the work and you cannot move it. The map pack is built around a place: where the searcher is standing, or the town they typed. A relocation buyer three states away who searches without naming your market is unlikely to see your pack, and no setting on the profile changes that. Nobody outside Google runs that ranking system, so we do not sell a position in it, and anyone who does is guessing.
The profile catches a specific slice of business. Someone searching for an agent near them is usually not the referral you already had: it is a relocation buyer, an out-of-area landlord, a for-sale-by-owner seller who ran out of patience. That slice is worth having. It does not replace your sphere and it was never meant to.
Some of the profile's own numbers do not mean much here. Direction requests matter to a restaurant. For you the useful ones are calls, website clicks and the searches people used to find you. That last list is a to-do list for the site, which is the argument on content marketing.
The calendar runs earlier than closings do. Sellers decide months before they interview anybody, so profile and site work done during a quiet stretch is what is standing there when the market turns. How long SEO takes is honest about that lag, and real estate marketing covers the rest of the year.
Assistants read the same facts you publish. When somebody asks an AI assistant for an agent in a town, listings and pages are part of what it draws on, and a profile that disagrees with your site weakens both. Nobody can promise what a model will say about you. The free AI visibility checker shows what comes back today, and the structural side is AI search.
The profile is almost never sold here as its own monthly product. It repeats the same facts your website repeats, so the ongoing half of the work lives inside a local SEO engagement and is priced there, not billed as a separate line. Ongoing SEO or local SEO runs $1,500 to $3,500 a month for most businesses. In competitive metros or for multi-location businesses, it runs $3,500 to $7,500 a month.
A one-time cleanup can be scoped on its own when that is honestly all you need. The common case is right after a brokerage change: close the old listing, correct the name, address, category and links on the current one, then hand it back to you. The ongoing half, the review replies, the posts, the stranger edits and the watching, belongs with the engagement, because it is work that never finishes.
If a piece of the workflow needs a tool of its own, like a review link a closing coordinator can send in one tap, those are priced separately: calculators from $600, most workhorse tools $1,500 to $4,000, and optional Tool Care at $75 a month per tool, on custom tools. If the site underneath the profile is the real problem, custom builds run $3,500 to $12,000+ one time, and the reasoning is on real estate website design.
Everything runs month to month. No long-term contract, and you own the profile, the site, the content and every login. If you want the reasoning behind those bands before you talk to anybody, how much SEO costs sets it out, and the free what should you pay tool puts a range on the SEO engagement for your own market in three questions. A one-time cleanup is outside what it prices, so that gets quoted on the call.
Four steps. The first one usually answers most of the question, which is why we start there rather than with a proposal.
How we build covers the pages sitting behind a listing, and the measuring side is lead generation. You can check part of this yourself first: the free website report card runs on its own, and the rest of the free tools are there to use. If you would rather see than read, we will build you a free homepage mockup, yours to keep either way. Otherwise request a quote or text (407) 694-2055.
Usually yes. The first job is working out which account holds it, then requesting ownership or manager access from whoever that is. Some brokerages hand it over without a fuss, some will not, and a few genuinely cannot find the login anymore. Where the brokerage keeps it, an agent at an office with several agents can usually hold a separate listing, since Google's guidelines treat individual practitioners apart from the firm. Reviews stay on the listing that received them.
They stay on the profile that received them. If you own that profile, you update the name, address and phone, and the reviews come with you. If the brokerage owns it, they do not, and opening a second listing while the old one is still live creates a duplicate rather than a fresh start. Close or correct the old listing first, then build up the current one. Doing it in that order costs you far less.
Almost never visible. If clients do not come to your house, the address gets hidden and a service area goes in instead. Google's rules are about where someone is actually available to meet people, so a hidden address with a real service area is both the honest setup and the safer one. Listing a mailbox store or a rented virtual suite as an office is one of the quickest ways to get a profile suspended.
No, and neither can anybody else. Google says it builds local results mainly out of three things: how near the business is to the place being searched, how well the listing matches the words typed, and how well known the business looks across the web. The last two we can work on. Proximity is fixed and nobody outside Google can move it. What you get from us is an accurate listing that agrees with your site, an honest review ask, and a plain account of what came in.
Every saved copy of it. A review link is tied to one listing, so the one in your email signature, your text templates and your printed cards keeps sending clients to the profile the old firm controls, and their reviews land there. Get the listing you own in order first, copy its link, then swap it in everywhere the old one lives. Reviews already left on the old listing stay where they are.
Not directly. They are separate systems and a review left on one cannot be moved to the other. Both get read, so the practical answer is to decide which one your review link points at first and stay consistent about it. If reviews are thin everywhere, the listing is not where that gets fixed. The gap is in how the asking happens at the end of every file, closed or not, which is reputation work rather than profile work.
A one-time cleanup: the old brokerage listing closed or corrected, the name, address or service area, category and links fixed on the listing you own, and a fresh review link to swap into your signature, text templates and cards. We quote it on the call and hand it back when it is done. Posts, replies and stranger edits after that are ongoing work, and they sit inside a local SEO engagement.
Google Business Profile services · Real estate agents: industry overview · SEO for real estate agents · Local SEO for real estate agents · Websites for real estate agents · Reputation management for real estate agents · Social media for real estate agents · What should you pay? (free tool)
Run that search yourself, then call or text (407) 694-2055. We will tell you which listings carry your name, which one you actually control, and what it would take to put that right.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.