Most real estate agent websites run on a brokerage template or a rented IDX platform, and the Google Business Profile behind them is usually just as thin. Local SEO is the map-pack side of getting found: Google Business Profile, citations, local schema, and pages built for the neighborhoods an agent actually works. Everything runs month to month, and the agent owns what we build.
Book a free consultation →Search "real estate agent near me" or "realtor in [neighborhood]" and the map pack, the block of three listings with a small map above the regular results, is usually what a prospect sees first. Most agents missing from it lost that spot to something specific and fixable, not to a stronger competitor down the street.
None of this means the agent isn't good at the job. It means the profile was set up once and left alone. This page covers the Google Business Profile and map-pack side of getting found specifically. For the organic, content, and AI-search side, see SEO for real estate agents. If the site itself needs rebuilding, see websites for real estate agents.
Local SEO for a real estate agent is a specific, narrow set of work, not a general marketing retainer:
All of it sits on top of a site that's custom-coded rather than a brokerage template, and reports monthly in plain language: what's fixed, what changed, and what's next.
Someone searching "realtor near me" or "real estate agent in [neighborhood]" is often a different kind of prospect than the referral business that carries most of an agent's pipeline: a relocation buyer with no local connections, an out-of-area investor, or a for-sale-by-owner seller who doesn't already know an agent. Local search catches that specific slice. It doesn't replace sphere-of-influence business, and it isn't meant to.
We don't promise a map-pack position or a lead count. Nobody honestly can. What we can do is fix what's broken in the profile and citations, build the neighborhood pages correctly, and show you exactly what changed each month.
Most local SEO for real estate agents gets bolted onto a brokerage platform, or handled by junior staff running the same checklist across hundreds of profiles. A few things are different about how we work:
For the organic and AI-search side of the work, see SEO for real estate agents. For the full range of what we build for the industry, see real estate.
The same four steps apply for a solo agent or a full team.
Local SEO for most agents runs $1,500 to $3,500 a month. A multi-agent team, or a presence in a competitive, high-cost metro, typically runs $3,500 to $7,500 a month, since more agents and more neighborhoods mean more profiles and pages to maintain. If the site underneath the profile needs to be rebuilt rather than optimized, a custom-coded build runs $3,500 to $12,000+ as a one-time project, separate from the ongoing local work.
Everything is month-to-month. No long-term contract, and the agent owns the profile, the content, and every account tied to it. For the general breakdown of what drives pricing, see how much SEO costs and how long SEO takes. Not sure what's reasonable before talking to anyone? Run the free what should you pay tool. If Google Ads makes sense alongside the local work, that's quoted as a flat fee after a free consult rather than a cut of your ad budget.
For the full range of what we build for real estate agents beyond the local piece, see real estate, or the broader SEO for real estate agents service. For more depth, see real estate SEO, real estate marketing, and real estate website design.
This page covers the map pack specifically: Google Business Profile, citations, local schema, and neighborhood pages that decide whether an agent shows up when someone searches realtor near me. Organic content and AI-search work across the whole site is a separate service, and a full rebuild is a separate project the local work can sit on top of. Many agents need some combination, which we scope during the free look rather than selling all three by default.
No, and any agency promising a specific map-pack position isn't being straight with you. Placement depends on competition, the profile's history, and factors no outside marketing partner controls. What we commit to is the work itself: a correctly built Google Business Profile, consistent citations, real neighborhood pages, and monthly reporting on what actually changed, so you can see whether it's working instead of guessing.
Not the way we build it. Profile descriptions, posts, and neighborhood pages are written with brokerage disclosure requirements and the Fair Housing Act in mind from the start, without language that could read as steering. Review requests go out after closing, never in exchange for anything. We're not a substitute for the brokerage's own compliance review, and anything that needs sign-off stays with the broker of record.
It can. Google has specific rules for service-area businesses that don't take walk-in clients, and a profile set up without those rules in mind, using a shared brokerage office or a home address incorrectly, can end up hidden or suspended. We set this up correctly from the start, or fix it if a profile has already run into trouble, rather than guessing and hoping it holds.
Yes, though the pattern depends on the market. Plenty of areas see a clear spring-into-summer selling season. Vacation, retirement, and second-home markets often run on their own schedule instead, tied to when buyers actually visit. A Google Business Profile with stale hours and no recent activity looks abandoned right when more people are searching, whichever pattern the market follows.
Depends on the platform. A brokerage template or a rented IDX platform sometimes limits what can actually change: no custom schema, no room for real neighborhood pages, sometimes no way to touch the profile connection at all. If the current platform allows real changes, we work with what's there. If it's locked down, a custom-coded rebuild is usually the more practical path, and we'll say so plainly during the free look.
Most agents run $1,500 to $3,500 a month. A multi-agent team, or a presence in a competitive, high-cost metro, runs $3,500 to $7,500 a month. If the site itself needs rebuilding rather than optimizing, that's a separate one-time project starting around $3,500. Everything is month-to-month, with no long-term contract, and the agent owns the profile and content either way.
Local SEO services · Real estate agents: industry overview · SEO for real estate agents · Websites for real estate agents · What should you pay? (free tool)
Start with a free mockup and an honest look at your Google Business Profile and map-pack presence, no obligation attached. Call or text (407) 694-2055 if you'd rather talk it through first.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.