Homeowners take months to decide on a remodel, so your website does the selling on nights and weekends long before anyone calls. What that site and the search work behind it should cost is a separate problem, and the quotes in your inbox will not line up. This gives you a band to hold them against, not a quote.
Run the free tool ↓Three questions, three taps: the work you are pricing, the market your permits get pulled in, and whether that is one crew, several, or a second showroom. Nothing is stored, and there is no email wall, here or on any of the more than 50 free tools published at kellywm.com/tools.
Prefer a full page? Open the What Should You Pay? tool here.
Underneath the taps sit three broad questions every trade gets asked. In remodeling they land on a business that sells a handful of large contracts a year rather than a hundred small ones, and that changes what each answer is worth.
There is no button for how many finished projects you have photographed properly, which changes what a remodeling build takes more than anything the three taps ask about. The mechanics of the calculation live on the generic What Should You Pay tool.
The output is a band, not a verdict, and it has never seen your site. Its whole use is comparative: stand it next to the proposal already sitting in your email.
A number near the band with scope attached is the healthy case, and scope for a remodeler is countable: how many project-type pages get written and by whom, whether your own finished work goes on the site or whether the designer plans to fill it with stock kitchens nobody in your market built, and whether the estimate form asks the room, the rough budget, and the start date.
A quote well below the band is not a discount, it is a smaller job. The first things cut are the writing and the photography, which are exactly what a homeowner reads in the weeks before they are willing to pick up the phone.
The red-flag list under the result does not change from trade to trade, and two of its lines land hardest here: a twelve-month lock-in swallows a whole planning season before you may leave, and an agency holding your domain or your Google Business Profile is holding the reviews from years of finished jobs.
The monthly line is the one needing patience, because two clocks run at once: the search work compounds slowly, then the homeowner still takes their time. How long SEO takes is the honest version.
Both companies below are invented. Neither is a client of ours, and what the tool returns for them is a format, not a price.
Say a two-crew kitchen and bath remodeler in a mid-size city decides the website is what is losing him jobs. He taps growing with multiple staff, then mid-size city, then a new website, and the tool displays $5,500 to $14,500 one-time. The low end of that is a fast site, a gallery that survives a phone screen, and an estimate form that asks the room and the budget. To reach the high end, kitchens, baths, additions and basements each have to carry their own page, and the permit, timeline and financing questions have to be answered before a homeowner works up the nerve to ask them.
Imagine a design-build firm with a showroom in a major metro. The taps are growing with multiple staff, major metro, the whole package. Back come two lines: a build at $7,500 to $19,500, then $5,500 to $13,100 a month once search and AI search are summed. The second tap did most of that, and for a metro it is being honest: the firms holding the top spots there are usually still publishing new project pages, not maintaining a gallery from three years ago.
Neither run knows what either business already owns, and neither says what the money produces.
None of this means anything until you can name what the money builds. In remodeling the portfolio and the process explanation do most of the selling, so that is where a real budget goes.
To read the site you already have, use the website report card for remodelers or the AI visibility checker for remodelers. The full case sits on the remodeling marketing page.
Our published figures, so this page can be measured the same way. Custom website builds run $3,500 to $12,000+ one-time. Ongoing SEO or local SEO runs $1,500 to $3,500 a month for most businesses, and $3,500 to $7,500 a month in competitive metros or multi-location work. Building that budget calculator is a custom tool: calculators start at $600, most workhorse tools run $1,500 to $4,000, Tool Care is $75 a month per tool. Everything ongoing is month-to-month, and you own the site, the content, and the accounts.
We publish no fee for Google Ads management. The industry bills it as a flat fee or a percentage of spend, and a percentage rewards the agency for spending more in the months your crews are already booked. We quote flat after a free consult. The detail behind each line is in how much a website costs and how much SEO costs.
Because a remodeler is not selling one service. Kitchens, baths, additions and whole-home work are separate searches, separate photo sets and separate pages, and the permit, timeline and change-order explanation has to be written by someone who understands how the job runs. The range starts at $3,500 for a reason, but a remodeler with a portfolio to organize usually sits higher inside it.
No. It comes from three broad taps and knows nothing about you. It does not know how many project types you sell, how many finished jobs you have photographed, what shape your current site is in, or whether a showroom is involved. A real number needs that scope, and the conversation costs nothing. Call or text (407) 694-2055.
Worth doing, though the tool does not price lead fees. The thing to weigh is what happens to the money afterward. A marketplace lead is priced per submission and resold, so one homeowner gathering estimates gets billed out to several contractors at once, and your fee is spent whether or not the project was ever real. A project page carrying your own finished work is still selling the month you stop spending, and it keeps selling to the neighbor who watched the dumpster sit in the driveway.
By whether it comes back to booked jobs rather than impressions. Ask which project pages produced calls, not how many people saw you, because in a trade where homeowners read for weeks the path to a signed contract is worth tracing. First-party lead dashboards run on more than 20 of the sites we manage.
More, not less. A homeowner handed your name still searches it before calling, and what they find is your reviews, your finished projects, and whatever a directory wrote about you. One remodel can seed years of referrals, and the site is where those referrals get confirmed or quietly lost to the contractor with the better gallery.
What Should You Pay?: full tool page and methodology · Marketing for remodeling contractors · AI Visibility Checker for Remodelers · Website Report Card for Remodelers · Google Business Profile Audit for Remodelers · Review Response Writer for Remodelers · All free tools
Send the proposal you are holding and we will mark, page by page, which of your project types it actually covers. Or take the free homepage mockup first, built around your own finished jobs rather than stock kitchens.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.