A kitchen or a whole-home renovation is one of the largest checks a homeowner will ever write, and plenty of them now start by asking AI who to call. This checker asks Google's Gemini, with live web search, the shortlist questions homeowners ask about remodelers in your area, then shows whether your company gets named. Free, no signup.
Run the free tool ↓Enter your company name, the town or service area you actually sell in, and the one service line you want to test, such as kitchen remodeling or home additions. The website field is optional and sharpens the read, and answers come back right here on the page, no email wall.
Prefer a full page? Open the AI Visibility Checker tool here.
Remodeling is not a dispatch trade. A homeowner reads, saves photos, and asks around for weeks, then picks a short list of firms to walk the house and bid it. This tool shows whether an AI answer puts you on that list.
Four things come back:
Read that last panel twice. If the sources are directory profiles and roundups with none of your own domain, the model is describing you from somebody else's summary.
One habit belongs to this trade: run it once per service line. Kitchens, baths, basements, additions, and whole-home renovation get separate answers, so being named for baths tells you nothing about additions. Run it town by town too if you sell a radius rather than a single city. Mechanics are on the main AI Visibility Checker.
No grade to chase here, and no industry average to measure against. Read it line by line, the way you read a bid sheet.
A weak result is unmistakable: your name is absent, the panel is full of firms you know, and none of the sources are yours. Look at what kind of company got named. If the list leans toward franchise bath brands, big-box installation programs, and lead marketplaces, the model is reaching for names it can corroborate fastest, not for the best finish carpenter in the county.
A mixed result is the useful one. You may be named on the review question and missing on the one asking which company to call, or named for baths and invisible for kitchens. That gap usually points at a page you never wrote.
A strong result has two halves: you are named across the answers, and your own domain turns up in the sources beneath them. Named because a directory vouched for you is borrowed. Named because the model read your project pages is yours.
One run is a snapshot. Live web search moves, so check again before concluding a change worked.
Both are invented to show the shape of a result, not real companies.
Say a design-build firm doing kitchens and baths across a few suburbs checks kitchen remodeling in its home town. The verdict comes back that AI is not recommending them, no answers name the company, and the panel below ranks the firms it sent the homeowner to instead. The source chips are directory listings and a roundup post, nothing from their own site. Their portfolio is a beautiful photo grid with almost no writing, which leaves the model nothing to quote. Project pages stating the scope, the materials, the layout problem solved, and the neighborhood give it something to quote. That is the fix, along with the structure behind AI search optimization.
Now say a whole-home renovation contractor comes back only partly visible. Named in one answer, missing from the one asking which company to call. The excerpts explain it: the answer naming them was about reviews, where their profile is strong; the one that skipped them was about capability, which their site never states plainly. Put that in writing, one page per service line: full-house renovations, additions, permit work, and the towns served. To grade the site next, run the Website Report Card for remodelers.
Homeowners do not work down a list of phone numbers anymore. They search, then call from the top of whatever they are shown, whether that is a map pack or a paragraph an AI wrote. The full argument is on the remodeling marketing page. Four things carry the weight here.
Marketplace leads are the other road, and remodelers know the tradeoff: you buy the same homeowner your competitors just bought.
Running this costs nothing, and neither does anything else on the shelf: more than 50 free tools here, no email wall. Most of what a weak result points to is writing and structure, and a capable office manager can do a real share of it in-house.
If you hand it off, ongoing SEO or local SEO runs $1,500 to $3,500 a month for most businesses, and $3,500 to $7,500 a month in competitive metros or across multiple locations. A custom build runs $3,500 to $12,000+ one time. Everything is month to month, and you own the site, the content, and the accounts. The longer versions are the guides on what SEO costs and what a website costs. Kelly Webmasters and Marketers is Orlando-based, working with local service businesses nationwide since 2008. Call or text (407) 694-2055.
Google's Gemini, with live web search. Gemini is what sits behind Google's AI Overviews, the biggest of the AI search surfaces, so it is the one to check first. ChatGPT and Perplexity are not queried here. Treat the result as one engine's read on one day, not a standing ranking.
The specific one, then run it again for the next. A homeowner planning a bathroom types bathroom, not remodeling, and the model answers what it is asked. Test kitchens, baths, additions, basements, and whole-home renovation separately, and each town you sell in. There is a daily cap on checks, so a long list may take two days.
Not the answer itself. Google now sells ads in and around AI results, so paid placement near these answers exists and is worth weighing as media spend. What no budget buys is the organic answer: nothing decides which remodelers a model names there except what it can find, read, and corroborate about you.
In one specific way, yes. Photos close homeowners and should stay front and center. But a model reads text, so a gallery with no captions, scope, materials, or location gives it nothing to say about you. Add a few written paragraphs under each project, and alt text describing the actual photo.
Before your planning season, whenever you add or drop a service line, and whenever you push your radius into a new town. Run it again a few weeks after new pages go up. Results move as the web and the model change, so treat any run as one reading. Nobody can promise placement here.
AI Visibility Checker: full tool page and methodology · Marketing for remodeling contractors · Website Report Card for Remodelers · All free tools
Run the check above, then look at what it points to. The free mockup and audit is a second opinion on what your remodeling site could be and what is holding it back.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.