Paste your address below and the grader reads your live site the way a search engine and an AI assistant do, then returns a letter grade and a fix for every flag. It has no opinion on your tile work. It does have one on whether a homeowner three months into planning a kitchen can load the page, tell what scope you take, and find your number.
Run the free tool ↓Enter the address homeowners land on first, usually your homepage, and give it about twenty seconds. The report renders right here, no signup and no email wall, and the emailed copy afterward is optional.
Six categories run on every site: performance, mobile, SEO, structured data, security, and AI readiness. Which of their checks decide whether a remodeler gets called is the useful part.
A strong result is unexciting: HTTPS passing, the viewport tag present, one H1, indexable, a title and description naming scope and market, schema present, Open Graph filled in, robots.txt not shutting AI crawlers out.
A weak one arrives in clumps. Structured data and AI readiness fail together, because a page with nothing machine readable gives an assistant nothing to parse. Meanwhile HTTPS and the viewport tag keep passing, which is how a poor overall grade ends up resting on a row of green checks.
Two cautions on the number. Performance carries a link to Google's own speed test rather than a measurement, counted as a warning, so that category stays under an A however clean the page is. And no remodeling average lives in here: the grade measures your page against a fixed list, not the contractor across town. The main website report card page covers the scoring and its limits.
Invented, to show the shape of a report rather than to predict yours.
Say a design-build firm with a showroom moved onto a page builder years back so the office manager could post projects herself. Performance flags across the board: render-blocking files in the head, a heavy HTML document, a builder signature in the markup. Alt text comes back low, years of kitchens uploaded straight off a camera roll. Structured data fails on JSON-LD and the LocalBusiness block, so the showroom address and hours sit nowhere a machine can read them. Open Graph is missing, so shared project links arrive blank. AI readiness flags no llms.txt and a robots.txt blocking GPTBot and ClaudeBot.
Most of that list is copy work: a title naming scope and towns, a description inside the 70 to 160 characters the tool asks for, a schema block with name, address, phone, and hours, Open Graph pointed at a finished kitchen, alt text on the gallery. The platform item is the exception, because a builder's weight is the builder.
Nobody calls a remodeler with water on the floor. A homeowner spends weeks or months collecting photos, arguing about scope, and pricing a kitchen against an addition, and by the time they call most of the decision is made. That is why project pages and town pages do the work rather than the homepage, and why a link that breaks when shared costs more here than in a trade hired the same hour it is found.
The other pressure is where the work comes from. Marketplaces sell the same homeowner to several contractors at once and raise the price yearly, while rankings, a site you own, and a Google listing keep working after you stop paying. A report card reads only the machine readable part of that, not whether your project pages explain scope, allowances, and change orders well enough to survive a kitchen table conversation.
Our remodeling page makes the full argument, and most of it lands in local SEO, your Google Business Profile, reputation management, and AI search. It lands slowly, which argues for starting in a thin stretch of the schedule: here is how long SEO takes. One plain note on AI: Google sells ads in and around AI answers now, so budget does land on those screens. What budget does not decide is which remodeler the organic answer itself names.
Most of what a first report flags is content rather than construction, and free to do yourself. The local schema generator writes the business block and the llms.txt generator writes the file AI readiness looks for, both among more than 50 free tools published here, with no email wall.
The platform flag is the one that costs money, the only item saying the foundation is wrong instead of the copy. A custom website build runs $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, $3,500 to $7,500 per month in competitive metros or multi-location operations. Google Ads, which remodelers turn up when the schedule thins, has no published management fee here: the industry charges a flat fee or a cut of spend, and we quote flat after a free consult. Everything ongoing runs month to month, and the site, content, and accounts stay yours. Longer answers: website cost and SEO cost.
Both, separately. The tool reads one address per run, and on remodeling sites the project pages are where homeowners land from search. Those pages are also where generic titles, missing descriptions, and absent schema hide, since they went up after the homepage and nobody rechecked them. A clean homepage grade says little about the kitchen page doing the selling.
Because the grader reads the HTML your server sends, and many gallery and slider plugins paint their images in afterward with JavaScript. If the photos are not in the served HTML, the alt text check has little to look at and the page reads thinner than it looks in a browser. Worth knowing, since search engines hit the same wall.
Not on one flag alone. That check reports a fingerprint in your markup, and it sits beside a page weight warning and a render-blocking count that show what the builder actually costs you. If all three come back red on a photo-heavy remodeling site, the platform is the problem and settings will not fix it. A custom build runs $3,500 to $12,000+ one time.
Because of which questions come back to you. What a kitchen remodel costs gets answered without anyone visiting a contractor site. What still returns a company name is scope and place attached: who does whole-house renovation here, who handles permits in this city, who does aging in place work. Google does sell ads in and around AI answers, so budget reaches those screens. No budget decides which remodeler the organic answer names.
Easily, and it is worth saying plainly. This report reads one page of HTML. It cannot see reviews, a Google Business Profile, how long a domain has been around, who links to it, or how much of the market a competitor has covered with real pages. A clean grade means machines can read you and find your number. That is subfloor, not finish work.
Website Report Card: full tool page and methodology · Marketing for remodeling contractors · AI Visibility Checker for Remodelers · All free tools
Send me the address and I will walk the list the way I would for a client, project and town pages included. If the build itself is the problem, you get a free mockup of what your remodeling site could look like instead.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.