Your brokerage hands you a site for nothing, a portal sells leads by the zip code, and a marketing company quotes a monthly number with no scope attached. Three prices for three different things, and nothing honest to hold them against. This tool gives you a realistic band for the website and search side.
Run the free tool ↓Three taps: what you actually need, how thick the agent competition is where you list, and whether you are solo, a team with staff, or a brokerage with more than one office. The band moves as you tap, and there is no email wall.
Prefer a full page? Open the What Should You Pay? tool here.
It opens already answered, on a new website in a small town for a solo operator: $3,500 to $9,000 one time.
Nothing here accounts for portal lead programs or ad spend, and for many agents that is the bigger bill. This band is the website and search side only, and the general What Should You Pay tool lays out how the ranges are built.
The tool never looks at your site and gives no score. The band means something only next to the proposal in your inbox.
A proposal inside the band that names what it includes is the healthy case. For an agent that list is specific: how many town pages get written, whether someone who has shown houses on those streets writes them or a feed fills them, and whether your bio gets rewritten or pasted over from the brokerage profile.
A number far below the band is not a bargain. It is a template on ground the vendor owns, a monthly package run by automation, or a lead arrangement that resells the same buyer to other agents nearby.
The red flag list below the result does not change with your answers, and two of its lines carry extra weight for an agent. Domain and profile ownership matters more when agents switch brokerages, because work built on someone else's platform does not travel. A guaranteed number one ranking sold to an agent is usually a promise to outrank the portals on inventory searches.
For a read on what you already have, the website report card for real estate agents and AI visibility checker for real estate agents are free too.
Two illustrations, both made up. No client, no quote.
Say a solo listing agent in a mid-size city is invisible outside her own sphere. She taps SEO / Local SEO, mid-size city, solo, and the tool shows $2,100 to $4,900 per month. The low end keeps a modest set of seller and town pages current. The top end is a page for every town she covers, plus the situation pages a listing feed will never produce: probate, divorce, a military move, an investor buying a rental.
Imagine a brokerage with several agents in a major metro wanting the build and the ongoing work at once. They tap the whole package, major metro, growing with staff, and the output changes shape because a one-time and a monthly figure are both in play: $7,500 to $19,500 to build, then $5,500 to $13,100 per month. The market button did most of that. A cutthroat metro does not have more houses, it has more agents publishing.
What neither band tells you is what the money returns. That depends on your market and your follow-up.
Timing is its own line: seller pages have to rank before the spring listing season, not start after it. The lag is in how long SEO takes, the full trade argument on the real estate marketing page, with detail under websites for real estate agents and SEO for real estate agents.
Here is what we publish. Custom website builds run $3,500 to $12,000+ one-time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or multi-location work. Everything is month to month, and you own the site, the content, and the accounts, which matters if you change brokerages in two years. There is no published fee for Google Ads management: the industry runs on flat fees or a percentage of spend, and a percentage rewards the agency for spending more. We quote flat after a free consult.
Trade detail sits in what SEO costs for a real estate agent and what an agent website costs. Orlando based, working with local service businesses nationwide since 2008.
Free is real, and for a new agent it is often the right call. The tradeoff is that the domain, the pages, and the analytics belong to the brokerage, so the work stays behind when you move, and every agent there gets the same template.
Because this is the general pricing tool read for one trade. IDX is licensed and priced through your MLS and feed vendor, separately from this. It is worth having for people already browsing your site, but listing pages carrying data every other agent publishes do not earn traffic.
Keep them apart. Portal leads are rented: stop paying and the flow stops that month. The website and search side is an asset that stays yours. Judge each on your own figures, since you know your average commission and your close rate on shared leads.
Ads run in and around AI answers, and Google sells them, so paid placement does reach that surface. What no budget buys is the organic answer naming you. That comes from being checkable: license state, brokerage, the towns you genuinely work, and the situations you have handled.
Yes. It runs in your browser as you tap, stores nothing, and asks for no email. It is one of more than 50 free tools published on this site. A real number instead of a band takes a short conversation about scope, which costs nothing either.
What Should You Pay?: full tool page and methodology · Marketing for real estate agents and brokerages · SEO cost for real estate agents and brokerages · AI Visibility Checker for Real Estate Agents · Website Report Card for Real Estate Agents · All free tools
Send over the proposal you are holding and we will tell you what it leaves out. Or ask for a free mockup of your own agent site, yours to keep either way.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.