The short answer: For a solo agent or a small team working one metro, ongoing SEO runs $1,500 to $3,500 a month. A brokerage with several offices, a team where each agent has to be found by name, or an agent competing in a high cost metro sits at $3,500 to $7,500 a month instead, because the work is measured in towns and named people rather than in one city. If the site you would be optimizing is a brokerage template or a rented listing platform, budget a build first at $3,500 to $12,000+ one time, since whatever those pages earn stays behind when you change brokerages.
Your production volume does not set the price. It follows how much ground the site has to cover, how contested that ground is, and how much has to be written and then kept current.
Why ongoing search work costs what it costs in general is argued in the SEO cost guide. This page covers how that lands on a real estate practice.
Both ranges are published prices, billed month to month.
Two costs sit outside that fee. Ad budget goes straight to Google, and we publish no ads management fee: the industry bills a flat monthly fee or a percentage of spend, and we quote flat after a free consult, covered on Google Ads. Custom work is priced on its own, so a seller net proceeds worksheet starts from $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75 a month per tool, on the custom tools page.
AI answers are part of the same monthly work, not a second invoice. Google now sells ads in and around AI answers, so budget does buy space on those screens. What no budget decides is which agent the organic answer itself names. That comes from plain facts a machine can read: the state you are licensed in, the brokerage you are with now, the towns and price bands you work, and the situations you have handled before. Passionate about finding your dream home is not information. It sits under AI search optimization.
Two agents closing similar volume can land on different numbers. Nothing below is a surcharge. Each item is more work, or less of it.
It costs more when:
It costs less when:
One instinct worth naming: cutting the spend when the market cools, then restarting when the phone rings again. Everything is month to month, so you can. It usually costs more than it saves, because sellers decide months before they list, so those pages have to be ranking while the market still feels dead.
The only way to turn a range into a number is a short conversation: which towns you actually work, whether sellers or relocating buyers pay your bills, who owns the domain you are on, and how many people need to be found by name. A quote that arrives before anyone asks is a price list, not a plan. Two free things first:
The full scope for agents is on SEO for real estate agents, and if you do not own a site yet, start with websites for real estate agents. Process and the longer FAQ sit on the real estate marketing page. Timing is answered under how long SEO takes, worth reading before you set a budget, since the spend and the results do not land in the same month.
We are Orlando based and have worked with local service businesses nationwide since 2008. Everything runs month to month, and you own the site, the content, and the accounts. We do not promise a ranking or a number of closings. When you want an actual number, get a free mockup, send details through the quote form, or call or text (407) 694-2055.
Some of it, and it is usually the wrong place to put the money. Those platforms are shared templates across every agent at the company, often on a domain the brokerage controls, so the parts that matter most, the templates and the structured data and sometimes the blog itself, are not yours to change. Whatever the pages earn stays behind when you move, and agents move. The cheaper path across a few years is to own the site first, then spend on SEO. That build is a separate one time cost of $3,500 to $12,000+, and everything after it is month to month.
No, and it can make the first month more expensive. Those pages are built from the same MLS data every other agent in the market is publishing, so search engines see near identical pages across the whole market and treat them accordingly. They also go stale as homes sell, which leaves dead URLs nobody prunes. Treat the feed as a service for people already on your site rather than as a traffic plan. It is worth having. The pages that get you found are the ones a feed cannot produce.
No. It usually puts the team in the $3,500 to $7,500 a month range, and the work does not multiply cleanly. The technical foundation, the schema, the profile cleanup, and the review workflow get built once and serve everyone. What multiplies is content and bios, since each agent who has to be found by name needs a page set built around an actual specialty instead of one shared paragraph that flattens the team together. If two of the six are the ones actively prospecting, build for those two and add the others as it makes sense.
SEO for real estate agents · Real estate marketing · Websites for real estate agents · How long does SEO take? · All answers
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