In this trade the first impression is usually your name, typed into a search bar by someone a friend just handed it to. This report card grades one address across six categories, speed, mobile, SEO, structured data, security and AI readiness, and writes the fix beside every flagged line.
Run the free tool ↓Paste one public web address, no signup and no email wall, and the report comes back here in seconds. Start with your agent bio rather than the homepage, since that is where a referred buyer or seller usually arrives.
The six categories work the same for everyone, and the main Website Report Card page covers how the grade gets built. What changes by trade is which flagged line costs you a client.
Title tag and H1 count. A referral becomes a name typed into a search bar, so the page that has to win is your bio. Brokerage platforms hand that page a template title with your name buried at the end, and a team roster that gives every agent a heading can return more than one H1.
Image alt text. Agent sites run image heavy: listing carousels, sold galleries, drone shots, headshots. A site that cost real money to look at can come back with almost nothing labeled.
Render blocking files, page weight and platform. An IDX search widget, a map, a home value form, a lead chat, a review feed and retargeting pixels mostly land as scripts in the head of the page. This is where that pile turns into a number.
Social (Open Graph). Agents move links by hand: a listing texted to a buyer, a bio pasted into a referral thread. When this warns, that is why your link arrives as a gray box with no photograph.
Business schema. This line looks for LocalBusiness or Organization in your JSON-LD, and a block typed only as RealEstateAgent can leave it flagged. The local schema generator writes one if you have none.
Crawler access, llms.txt and indexable. Robots.txt is read for rules turning away GPTBot, ClaudeBot, PerplexityBot or Google-Extended, and an llms.txt file is looked for. Run this on an IDX section too, since a leftover noindex tag can sit on one directory alone.
There is no published real estate average, and nobody should quote you one. Read the pattern across the six categories rather than the letter on the circle.
A strong result: security passing, a descriptive title with exactly one H1, all three structured data lines clean, no crawler rules turning engines away.
The weak pattern here has a shape. Mobile and security pass, SEO holds a middling letter, then structured data and AI readiness fail together. That is the expensive looking agent site: a wide photograph, a search box, and almost nothing underneath that a machine can read back.
The report sees one page and nothing else: not your rankings, your portal profiles, your Google Business Profile, or whether an assistant names you when a buyer asks for an agent in your town. The AI visibility checker for agents asks that one.
Neither agent below exists. Both show the shape a real result takes.
Say a solo listing agent grades the homepage her brokerage provides. Performance fails on render blocking files in the head, warns on page weight, and names the page builder found in the markup. Mobile warns on alt text, because her listing carousel carries none. SEO warns on a title that is the brokerage template with her name last, and fails on a missing meta description. Structured data fails its first line, no JSON-LD at all, the business schema line falls with it, and Open Graph warns as missing. AI readiness fails on crawler access, naming the bots her robots.txt turns away. The list then splits: title, description and alt text are an afternoon in the brokerage editor, while the platform and the robots file are not hers to change.
Now imagine a two agent team grading the bio page instead. The title comes back as the literal string Our Team, flagged as too thin. The H1 line flags two headings, one per agent, so the page a name search lands on never declares whose page it is. Alt text is low: two headshots and a sold gallery, none labeled. Open Graph is missing, which is why the bio link a past client pastes into a group chat renders with no photograph. One page, one afternoon, and it is the page most of their business walks through.
A grade tells you whether the plumbing is sound, not whether the site is aimed at the right people, and in this trade that is the bigger problem. You are not going to outrank the national portals for homes for sale in your city, and chasing them is the most common way agent marketing money leaks. The real estate page makes the full argument. The short version:
Underneath it, a domain in your own name, because agents change brokerages and a library on a brokerage platform stays behind. The agent websites we build start there, and real estate SEO is how it gets found.
The report card is free and stays free, one of more than 50 free tools we publish, none behind an email wall. The fix list is where money enters, and it separates cleanly. A meta description, alt attributes on a gallery, a schema block, Open Graph tags, a corrected rule in robots.txt: an afternoon, if you can reach the template. A platform that ships a heavy page, or a site whose domain is not in your name, is not something editing inside that template reaches.
If it comes to hiring it out, our published ranges: a custom build runs $3,500 to $12,000+ one time, and ongoing SEO or local SEO runs $1,500 to $3,500/month for most businesses, $3,500 to $7,500/month in competitive metros or for multi location teams. Month to month, and you own the site, the content and the accounts, which matters more in real estate than in most trades. Closer numbers: what an agent website costs and what real estate SEO costs.
No, and it is one of the more useful things it tells an agent. The grader reads the HTML your server sends before any JavaScript runs, and most IDX arrives afterward from a third party script. Build the pages you want found so they stand without it.
Because that check looks for LocalBusiness or Organization inside your JSON-LD. A block typed only as RealEstateAgent can satisfy the schema line above it, since JSON-LD is present, and still leave the business line flagged. Declaring LocalBusiness alongside the more specific type covers both.
Partly, and it is worth knowing which half. Titles, meta descriptions, headings and alt text are usually editable inside the brokerage editor, and those alone move the SEO and mobile lines. Page weight, the platform and robots.txt usually are not. Find out whose name the domain is in now, not the week you move.
No. It reads six technical categories out of one page of HTML and stops. It does not look for license identifiers, for how your brokerage is named and displayed, or for anything else your state commission requires on advertising. A page can grade well and still be wrong on all of it.
Not the recommendation itself. Google does sell ads in and around AI answers, so paid placement exists on those screens and beside them, and any agent or brokerage can buy it. What no budget decides is which agent the organic answer names. The AI readiness lines here ask only whether the engines may read your site.
We will not promise that. A clean report card removes reasons a search engine or an assistant would skip you, and makes a shared listing link look worth opening. It does not by itself lift your bio above two portal profiles, or write the seller and neighborhood pages that earn those searches.
Website Report Card: full tool page and methodology · Marketing for real estate agents and brokerages · SEO cost for real estate agents and brokerages · AI Visibility Checker for Real Estate Agents · What Should You Pay? for Real Estate Agents · All free tools
Run it above, then ask for the report by email if you want the fix list in writing. Or have a person read it with you: we will build a free concept mockup of your site, yours to keep either way, from an Orlando shop working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.