A landscaping quote can arrive as a line item on the scheduling software invoice or as a five figure project, and the sales call for both uses the same words. The three buttons below put a band around your own answers, with a fixed red flag list under it. It costs nothing and asks for nothing.
Run the free tool ↓Three taps: what you need, how crowded your market is, and how big the operation is. The band updates as you tap, and nothing asks for an email.
Prefer a full page? Open the What Should You Pay? tool here.
Three buttons, none of them about grass. The general what should you pay tool has the method behind them. What each one means in this trade is another matter.
What do you need. Most landscaping sites answer mowing and patios on one page of bullets, which serves neither buyer. Pick a new website and read the band knowing it pays for two paths: one that lets a mowing customer enroll without a phone call, one that walks an install buyer to a site visit. That is why a landscaping build rarely costs what the bottom of that band suggests. The band does not cover anything built rather than written: an enrollment step that takes property size and a card, or a careers board you post to from the truck. Those are custom tools, quoted separately.
How competitive is your market. The barrier to entry here is a truck and a trailer, so a small county seat can still be crowded. Answer for the search where your trucks run, not the sign at the town line.
What is your business. Three crews under one name is growing with multiple staff, even if you are on a mower most days. Multi-location means a second yard with its own service area, not a second truck.
What comes back is a band, a fixed red flag list, and no grade. Nothing here looks at your site, so whether the one you have is worth keeping belongs to the website report card. Use this band on the quotes in your inbox.
The healthy version is dull to read. The quote sits inside the band, the terms run month to month, and the provider talks in job site words: separate paths for contracts and installs, pages for the subdivisions you service, the grass types you work with, the license numbers your state requires for irrigation or pesticide work. Sitting above the band is often honest too: a wide service area, a real design portfolio, a commercial arm.
Far under the floor is the reading to worry about, and the red flag list gives the reason: at that price nothing is written by hand. That costs this trade more than most, because the pages worth having are regional. What your grass type does, in the weeks it does it around here, is worth paying a person to write, and no canned plan knows what you are mowing. The list flags guaranteed rankings too. It does not flag the other promise you will hear, that somebody can decide which company an assistant names, and nobody can (separate question, separate tool).
Both companies below are invented, and both show only what the tool puts on screen.
Say a mid-size city company with three crews wants a real website. It taps a new website, a mid-size city, and growing with multiple staff. Custom website (one-time) comes back at $5,500 to $14,500, with the red flag list underneath. The bottom of that band is one fast, clean site. The top is what it costs once contracts and installs each get a full path, the neighborhoods you service get pages, and a month by month calendar spells out what the contract covers in the dead part of the year.
Now imagine a small-town outfit that wants the phone ringing in February rather than chasing the spring rush. It taps SEO or Local SEO, then small town, then growing with multiple staff. The monthly line reads $1,700 to $4,000 a month. Small town moves that down because fewer out of town budgets chase the same words, not because the work shrinks.
What neither band knows is whether you plow snow in January or mow all year, and neither one promises what the money produces.
A budget means something once you know what it buys, and here it buys two front doors. The weekly customer is asking two things: what my yard costs, and how soon somebody shows up. Plenty would sooner sign up on a phone at midnight than sit through a sales call. The install buyer wants evidence of the same patio, finished, close enough to drive past. The landscaping page makes that case in full.
Route density is the other half. A yard twenty minutes past your last stop can eat more margin than it brings in, so the money should follow the clusters your trucks already cover and leave the outer edges to somebody else. That is local SEO for a route business rather than a storefront.
Then there is the calendar. In a lot of markets a short stretch in spring sets most of the contract book for the year, and during those weeks nobody is writing pages, they are running equipment. So the spend lands in the quiet months. By midsummer the constraint is usually crews rather than leads, and money belongs in a hiring page you can update yourself: we built a job board for a Philadelphia staffing agency where the owner posts openings from her phone.
The bands come from prices already published here. Custom website builds run $3,500 to $12,000+ one time. Ongoing SEO or Local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or multi-location work. It is all month to month, and you own the site, content and accounts. Detail is in what a website costs and what SEO costs.
Anything built rather than written is quoted separately: calculators start at $600, most workhorse tools run $1,500 to $4,000, a signup or ordering flow that takes payment starts at $3,500, and Tool Care is $75 per month per tool. An autopay enrollment step and a crew hiring board both land in that column.
Ads sit outside the tool entirely, and no management fee is published for them: the common models are a flat fee or a cut of what you spend, we quote flat after a free consult, and the money set aside for clicks belongs to Google, not to us (Google Ads). One caution for this trade: buying shared leads at the top of the season means paying peak price for a homeowner who is calling three other companies too.
No. Three buttons cannot scope a company running weekly contracts and installs together. The tool does not know your service area, how many subdivisions need a page, or what condition your current site is in. A real number needs that scope, and that conversation is free.
Both, in one project. The button asks what you need next, and for most landscaping companies that is a site carrying two paths at once: a contract signup for the mowing customer, and a proof heavy path for the patio customer. Budgeting for only one is how owners rebuild twice.
Because the work does not shrink with the population. Someone still has to write the pages for your grass type and your months, keep the neighborhoods you service accurate, and stay on reviews all season rather than only in May. That is human time. The market button lowers the band, it does not empty the results.
Winter, if you want it to matter. In most markets the window that fills the contract book is only a few weeks wide, and once it opens nobody has time to write a page or fix a listing. Money goes out in January for a season that starts in May. Uncomfortable, and still the right order.
It changes what you are buying. When crews are the constraint rather than leads, the point of the spend moves from volume to selection: a tighter radius, a higher minimum ticket, more of the work carrying the margin you want. Budget also shifts toward hiring pages and toward keeping the contracts you have, since a cancellation is a customer you already paid to win.
What Should You Pay?: full tool page and methodology · Marketing for landscaping companies · AI Visibility Checker for Landscapers · Website Report Card for Landscapers · Google Business Profile Audit for Landscapers · Review Response Writer for Landscapers · All free tools
Tell us where the trucks run, how many crews that is, and whether you want more contracts or more installs, and the scope and the number both come back honest, month to month. If you would rather judge the work before the price, ask for a free mockup.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.