A landscaping company is usually two businesses sharing a truck, and the homeowner pricing weekly mowing is never the one pricing a paver patio. They ask an assistant different questions and get different company names back. This checker puts those questions to Google's Gemini, with live web search, and shows whether yours is one of the names.
Run the free tool ↓Enter your company name the way your Google listing spells it, the town your trucks cluster in rather than your whole coverage map, and the work in homeowner words: lawn care, paver patio contractor, irrigation repair. The website field is optional and sharpens the match, the answer takes a moment to come back, and nothing is gated.
Prefer a full page? Open the AI Visibility Checker tool here.
It asks the questions a homeowner works through before dialing: who are the best companies here, which one should I call, and who is top rated on reviews. The answer comes back as the AI wrote it, trimmed to an excerpt.
Out comes a verdict, either AI is not recommending you, you are only partly visible, or AI is recommending you, plus a tally of how many answers mentioned your company, the businesses named instead, and the source domains behind each answer. The domains are the fastest read: rosters and review platforms with no sign of your own site usually means your pages were never in the input.
Then change one word and run it again, which matters more here than in most trades: one company can be the answer on patios and missing from mowing in the same zip code. The mechanics live on the generic AI Visibility Checker page.
There is no industry benchmark here, and anyone who hands you one made it up. The only comparison worth anything is the list of names printed for your town, in the lane you entered. Strong: named in each answer, your own domain among the sources, the description matching the company you run.
Weak is blunt. The invisible verdict, none of the answers mentioning you, and a ranked list of companies your crews have never passed on a route. A company grown on referrals leaves little to quote, because the facts that would answer these questions sit in photo captions, in a dropdown, and inside a footer graphic, and the price question the maintenance buyer arrives with is answered by call for a quote.
Two things deserve a second look. If a question card carries the yes mark but your name is not in the excerpt, the mention usually sits past the trim, because each card shows an excerpt of a longer answer. The source chips under it tell you whether your own pages fed that answer. And read the description: a design build company summarized as a mowing outfit is losing the jobs that pay for winter.
Both runs below are invented, not clients and not predictions. Say a maintenance company with a few hundred weekly accounts across four subdivisions and no install work. Entered as lawn care with its town: the invisible verdict, none of the answers naming it, and sources made of review platforms and lead marketplaces. Its site is one services page with fourteen bullets, no price band for a quarter acre lot, no start window, and no page for any of the four subdivisions.
Now imagine a design build company that keeps a small mowing route. Entered as retaining wall installer, it lands in every answer with its own domain among the sources, because it publishes project pages naming materials and streets. Entered as landscaping, it slips to partly visible. Entered as lawn mowing service, it is gone.
Neither run hands you a fix list, and closing the gap is ordinary work: a maintenance price band and start window as text, project pages naming materials and neighborhoods, LocalBusiness and FAQ schema, an llms.txt file, and AI crawlers left unblocked. That is AI search optimization, and the AIO readiness scanner covers the structural half.
Two businesses means two front doors, and most landscaping sites build one. The maintenance buyer wants what her yard costs and when you can start, and would rather enroll at ten at night than talk to anybody. The design build buyer wants proof you built it a few miles away.
An answer engine repeats what is stated plainly and agrees across your site, your Google Business Profile, and wherever your name turns up. The deciding facts here are the ones this trade keeps in photographs:
Assistants have absorbed the diagnostic questions, the brown circles, the standing water, the nothing growing under the maple. What they do not settle is which company takes the yard, on what terms, starting when. The full trade argument is on the landscaping page, with reputation management and local SEO beside it.
The checker is free and stays free, one of more than 50 free tools we publish, none behind an email wall. What it points at is not free: either your winter evenings or hired hours.
Our published ranges: a custom site build runs $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 a month for most businesses, and $3,500 to $7,500 a month in competitive metros or multi-location companies. A price estimator that returns a band by property size is a custom tool, and calculators start at $600. Everything is month to month, no long-term contract, and the site, content, and accounts stay in your name.
For many companies this is not new money, just the April lead generation spend on shared leads, bought at the priciest moment of the year for a homeowner calling three others too, pointed at pages you keep instead. Detail sits in what SEO costs and how long SEO takes, beside the website report card for landscapers.
All of them, in separate runs. Landscaping is the broad question and the hardest to appear in, because full service outfits and directory rosters sit on it. Lawn mowing service, fertilization, retaining wall installer, and irrigation repair each come back with their own names. Being named on patios while invisible on mowing tells you which page to write first.
That the model found more to corroborate about them than about you. National lawn treatment brands and franchise systems tend to publish a page per city, and lead marketplaces list dozens of companies per town, so the broad question lands there. Drainage, retaining walls, irrigation repair, and commercial or homeowner association contracts are thinner ground, where a local company has room.
Not the recommendation itself. Google does sell ads in and around AI answers, so paid placement exists on those screens and beside them, and any landscaping company can buy it. What no budget buys is the organic answer. Which company gets named inside it comes down to what the models can find, read, and corroborate about you across the web.
One run per town, using the name a homeowner would say rather than the county, because answers change town to town. Weight the towns where your trucks already cluster, since a customer twenty minutes off the route can cost more than they pay. The tool has a daily limit, so spread a long list over a few days.
Both, at the moment each ran. The answer is generated live from web search, so it moves as the model and the web move. This checks one engine, Google's Gemini, the one behind AI Overviews, so ChatGPT and Perplexity are not queried here. The website field helps it match the right company when two names are similar.
Now, and again in December. In a lot of markets a large share of the contract book gets set in a handful of spring weeks, and by then the owner is on a mower and nobody is writing anything. What shows up in the April answer was earned months earlier.
AI Visibility Checker: full tool page and methodology · Marketing for landscaping companies · Website Report Card for Landscapers · All free tools
Run the check above, then send me what came back and I will tell you whether it reads as a site problem, a listings problem, or a lane you never wrote a page for. The free concept mockup of your homepage is yours either way, and I am Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.