Paste the review, set the star rating and a tone, and you get three replies to copy. The wording is rarely the hard part here. One profile carries two businesses, a mowing route and a build crew, and the draft cannot tell which one it is answering.
Run the free tool ↓Paste one review at a time, add the company name if you want it used, set the rating and the tone, and three drafts land in seconds. It is one of more than 50 free tools published at kellywm.com/tools, no email wall.
Prefer a full page? Open the Review Response Writer tool here.
You get three replies, a warm one, a brief and professional one, and a solution focused one, each short enough to post as typed. On most profiles that is the end of it. A landscaping profile is the odd one: two companies are being reviewed on the same page.
It has the review text, the name you typed, the star rating and the tone. Not your route, not the contract, not the estimate. How the drafts get made is on the main Review Response Writer page. Which of the two the review came from is the problem here, because all three read the same either way.
There is no score. You read three short paragraphs and pick the one that costs you least. A usable draft names what the reviewer raised, the missed weeks, the ruts in a wet lawn, the plants that came in smaller than the drawing, hands over a person and a direct line, and commits to nothing you have not already decided to give.
The weak ones fail the same way every season. The solution focused draft reaches for a return visit, which sounds generous in February and is a promise no crew keeps in the second week of May. Apologetic concedes the whole complaint on anything touching damage, a warranty or money owed, and that sentence stays public for years. Warm and friendly belongs on a five star from a customer of three seasons and reads as sarcasm under a one star.
Neither of these companies exists. They are here to show which lines come out.
Say a six truck company gets two stars from a weekly customer at the far edge of the route. Skipped twice in June, clippings across the driveway, nobody called. All three drafts apologize, one offers a crew back this week, and two repeat the customer's mowing day because it was in the box. Keep the missed weeks, say what a wet stretch does to a schedule, drop the day, give a name to call. Then read past the reply: a stop twenty five minutes off the route can cost more than it pays, so the question is whether it belongs on the route at all, which is what local SEO for a route business decides.
Imagine a design build company ten weeks after a five figure backyard. One star: half the plantings are dead, and the low corner still holds water. The solution focused draft offers to replace the plants, a warranty you may not owe on a bed nobody watered in August. The apologetic one agrees in public that the drainage was built wrong. Split them, and say publicly only that someone is coming out, on a date. The lasting fix is upstream: the plant warranty and the watering instructions in writing on the site.
No reply gets read by itself. Someone shortlisting two or three companies scrolls the profile, and what registers is the pattern: answered, answered, answered, then a run of complaints from August with nothing underneath. In this trade that gap reads as a company the season buried.
Reviews arrive in the rush and get read in the quiet months, when a homeowner is lining up next year. The reply you typed in July is working in January, for a maintenance buyer checking whether you stayed consistent across a season, a design buyer wanting proof you have built this a few miles away, and a property manager in fall bid season reading it as a preview of how a board complaint would go.
One boundary. It writes one reply at a time, and does not watch for new reviews, connect to Google, ask a customer for one, or get anything taken down. That is reputation management, and whether the profile itself is built to be found is the Google Business Profile audit for landscapers.
The replies cost an evening. The tool is free with a daily cap per visitor, so a long backlog takes a few sittings, one more argument for January over April.
The thing the replies keep exposing is not free. Price surprises on maintenance mean the site needs a band by property size and a way to enroll without a phone call. Design arguments mean a page carrying the design fee, the warranty and the finished work. Both are site and search work, priced like it: ongoing SEO or local SEO runs $1,500 to $3,500/month for most businesses, $3,500 to $7,500/month in competitive metros or multi location companies, month to month, accounts in your name. The SEO cost guide has the detail, what should you pay for landscapers is the budget question, and the service side is the landscaping page. Orlando-based, working with local service businesses nationwide since 2008.
Use it for the wording, then handle that one apart from the rest. Nothing you post should deny the claim or accept it. A line confirming you have their number, with a person to ask for, is the whole public answer. Damage belongs on the phone and with your insurer.
Very, as long as it is stated rather than argued. The tool cannot know it rained, so the drafts apologize for a no show. Replace that with one plain sentence about what a wet week does to the schedule, then put the same sentence on the site.
Answer the one and two stars within a day or two, in the brief and direct tone, and let the five stars wait. Nobody writes well off a mower seat. The profile gets read hardest in the quiet months, so a careful batch in January beats a rushed paragraph in April.
No, and the tool will not tell them apart for you. A mowing reply is short and about consistency, because somebody comparing routes and prices is reading it. A patio reply is read by the next family weighing that spend, so it earns the longer answer and an invitation to see finished work.
No. It drafts a reply to one review you paste, and it does not post, monitor, request or remove anything. Asking has to be its own habit, the same for every customer on every job, with nothing of value attached. Screening for the happy ones first breaks platform rules and FTC guidance.
Review Response Writer: full tool page and methodology · Marketing for landscaping companies · AI Visibility Checker for Landscapers · Website Report Card for Landscapers · What Should You Pay? for Landscapers · Google Business Profile Audit for Landscapers · All free tools
If every review is answered and the spring book still fills with the wrong work, the gap is usually on the site: no price band by property size, no way to enroll without a phone call, no before and after pairs. Tell us about the company and we will build a free concept mockup of your homepage, nothing owed either way, or call or text (407) 694-2055.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.