Cleaning company owners get pitched everything from a monthly add-on bundled into their software to five figures for work that sounds identical on a sales call. Tap through the tool below and you get the band your answers actually fall in, and the red flags that should stop you signing anything. Free, right here.
Run the free tool ↓Three taps: what you need, how crowded your service area is, and how big your operation is. The range updates as you tap, your answers stay in the browser, and there is no email wall.
Prefer a full page? Open the What Should You Pay? tool here.
Three buttons, and none of them mentions cleaning. How the ranges get built is covered on the general what should you pay tool. Here is what each question means for a cleaning company.
What do you need. Most cleaning companies already have something online: a page the scheduling software generated, a marketplace profile, a Facebook page doing the job of a website. None of that is space you own, so pick the new website option. One caution for this trade: that band is a website, not the instant estimate step that prices a home by bedrooms, bathrooms, and frequency, and not a careers page an applicant can finish on a phone. Those are custom tools, quoted separately.
How competitive is your market. Your market is the radius a crew can work in a day, not a city limit, and what counts is how crowded it is: franchise brands, booking marketplaces, and every solo cleaner with a car and a phone.
What is your business. Count crews and territories, not vans. Four crews working out of one office across five suburbs is the growing answer, not the multi answer. If your cleaners are subcontractors, answer for what the marketing has to do, not for how payroll runs.
The tool hands you a band and a fixed list of red flags, not a grade. Put it next to the quotes sitting in your inbox.
A healthy reading is boring. The quote lands in or near the band, the terms are month to month, and the provider names what the money buys in cleaning terms: a move-out page that answers a deadline, a deep clean page, a recurring page, a profile set up as a service area business rather than a storefront (Google Business Profile), a visible review process (reputation work), photographs of your own crews. A quote sits above the band for real reasons too: rental turnover as a second service line, or an estimator on the site.
A number far under the floor is the reading to worry about. The flag list opens with the $99 to $299 per month pitch, which in this trade arrives bundled into scheduling software or a directory listing. Watch the ownership flag as closely: for a service area business the profile carries the map results, and it belongs in your name, not a vendor's. Paying a marketplace per lead is different again, renting demand instead of building your own lead pipeline.
Both companies below are invented, and they only show what the tool puts on screen.
Say a solo cleaner in a small town has a steady biweekly book and a scheduling page instead of a website. She taps A new website, then Small town, then Solo or small local. The line labeled Custom website (one-time) then reads $3,500 to $9,000, with the fixed red flag list under it. That is a band to measure quotes against, nothing more. Fixing the real problem means a site she owns: separate pages for recurring, deep clean, and move-out work, the trust questions answered in writing, and a starting price by home size.
Now imagine a company running three crews in a mid-size city that wants to be found for move-out and recurring searches across its suburbs. It taps SEO or Local SEO, then Mid-size city, then Growing with multiple staff. The line labeled SEO / Local SEO (monthly) reads $2,400 to $5,600 per month. In this trade that buys a page for every service and suburb worth having, deep clean and move-out pages published before the spring listing season and the summer move season rather than during them, and reporting that ties a booking to the page that produced it (analytics and CRO).
A budget only means something once you know what it buys. Recurring clients, one-time deep cleans, and move-outs are three different customers using nearly the same words, and one services page with three bullets serves none of them. The house cleaning marketing page makes that case in full.
The rest is unglamorous. This is the home service where a stranger is handed a key and then left alone in the house, so the site has to answer employees or subcontractors, background checks, insurance and bonding, who covers when a regular cleaner is sick, keys and codes, pets, and which products you use. Put a starting range on the page by home size and frequency, and stay visible where a phone search lands first, which is local search work.
Assistants answer questions like who handles move-out cleans in a given suburb with a short list of names. Google sells ads in and around those answers, so budget is on the screen, but no budget decides which companies the answer itself names. That comes from pages answering the question plainly, which is AI search work. And because this trade is capped by hiring rather than by demand, a careers page counts as marketing. We built a job board for a Philadelphia staffing agency where the owner posts openings from her phone, and that is the standard: if updating it takes a phone call, it goes stale.
The bands here are built off prices already published on this site. Custom website builds run $3,500 to $12,000+ one time. Ongoing SEO or Local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or multi-location work. It is all month to month, and you own the site, the content, and the accounts.
Anything built rather than written is quoted separately: calculators start at $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75 per month per tool, which is where an estimate step or a careers board lands. Ads are their own line, with no published management fee here. Providers typically charge a flat fee or a percentage of spend, we quote flat after a free consult, and the media budget goes to Google rather than to us (ads management).
For trade detail, read what SEO costs for a cleaning business and what a cleaning company website costs, or grade what you have now with the free report card for house cleaners.
No. Three buttons cannot scope a cleaning company, and plenty of good projects land outside the band. The tool has no idea how many services you run, how many suburbs need a page, or whether you want an instant estimate step. A real number needs that scope, and the conversation is free.
Answer for what the marketing has to cover, not for how the crews get paid. If one brand name keeps several crews busy across a service area, that is the growing with multiple staff answer even when every cleaner is a contractor. Clean the houses yourself and you are solo. The hiring model changes your bookkeeping, not the web work.
No, and it catches cleaning owners out, because the estimate step is the first thing they picture when they picture a cleaning website. The band covers the site itself. An estimator that prices a home by bedrooms, bathrooms, and frequency is a built tool quoted on its own: calculators start at $600, most workhorse tools run $1,500 to $4,000.
Pick for how crowded the search is, not for the population sign at the town line. Cleaning has almost no barrier to entry, so a modest suburb can carry franchise brands, marketplaces, and a long tail of solo cleaners chasing the same words. If that is your area, mid-size city is closer to the truth.
Because the bundled version is not the same work. Somebody writes the move-out page, keeps the service area and hours right on the profile, asks for and answers reviews after jobs, and publishes the deep clean pages before the season rather than during it. That is human time, and at $99 to $299 per month nothing is done by hand.
What Should You Pay?: full tool page and methodology · Marketing for house cleaning businesses · SEO cost for house cleaning businesses · AI Visibility Checker for House Cleaners · Website Report Card for House Cleaners · All free tools
Tell us your service area, how many crews you run, and which work you want more of, and you get an honest scope with an honest number, month to month, no gimmick pricing. Ask for a free mockup or audit if you would rather see the work before you spend anything.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.