Six categories get graded at once: performance, mobile, SEO, structured data, security, and AI readiness. Every check comes back a pass, a warning, or a fail. What follows is what those flags mean when the business being graded lets itself into other people's houses.
Run the free tool ↓Enter your own domain rather than a booking platform profile or a marketplace listing, and start with the home page before running your move-out page. It runs in seconds, no signup, no email wall.
A letter for each of the six categories, an overall grade, and a score out of 100. Whatever comes back short of a pass arrives with its fix. Four checks land somewhere particular when the site sells house cleaning.
The scoring itself is laid out on the generic report card page.
No house cleaning benchmark exists here, and anyone quoting you one is inventing it. The letter matters less than which lines underneath it came back short.
A strong result is dull. Viewport passes, most photos are labeled, the title clears the length check with a service and a town in it, the page is indexable, HTTPS passes, business schema is there, and nothing in robots.txt blocks the AI crawlers. Performance still stops short of an A, for a reason the generic tool page sets out.
A weak result clusters. Platform names a page builder, page weight comes back heavy, the render-blocking count is high: one problem wearing three hats, and compressing a few before-and-after photos will not touch it. On a cleaning home page the usual cause is a quote calculator, a booking system, and a gallery, each dragging its own scripts along.
It grades one address per run, so a clean home page says nothing about the move-out page a closing date sends somebody to. And it cannot see your Google Business Profile or your cancellations, the number that decides the year in a book of recurring clients.
Both companies are invented. Neither is a client, and neither result is a benchmark.
Say a three van residential cleaner runs its home page. Performance flags render-blocking files, page weight warns, and the platform check names a page builder. Alt text warns, on a page built mostly out of crew photos. The title tag warns on length, and what comes back is the company name plus a tagline. Meta description, missing, a fail. Business schema fails. AI crawler access fails, with the blocked bots named in the line. Most of that is an afternoon of writing, plus markup from the local schema generator and one line of robots.txt. The page builder is not.
Now imagine a two person operation whose whole site is one page, with services, checklist, and pricing all inside a booking widget. Page weight is clean and the render-blocking count is low, which reads like good news and is really just a small page. Machine-readable content warns, because nothing is structured for anything to parse. The repair is not speed. It is putting the checklist and a starting range by home size into the page as text, then giving move-out and recurring their own pages.
A grade measures the page. Whether somebody hands you a key depends on what the page says.
People now ask an AI what a move-out clean runs, or whether a company is bonded. Google does sell ads in and around those answers, so budget reaches that screen. The name inside the organic answer is the part money cannot reach. That comes from what the engines can read: trust answers in text, hours in schema, crawlers unblocked, a file from the llms.txt generator. The house cleaning marketing page carries that argument in full.
The report card is free, one of more than 50 free tools published here, none behind an email wall. On a cleaning site most of the list is editing, not building. Titles, descriptions, and alt text are writing. Schema and llms.txt each have a free generator, and letting the AI crawlers back in is one line in robots.txt.
Cost enters when the flags point at the platform underneath, or when the instant estimate is worth building properly. Custom builds run $3,500 to $12,000+ one-time. Ongoing SEO or local SEO runs $1,500 to $3,500/month for most businesses, and $3,500 to $7,500/month in competitive metros or multi-location operations. Calculators start at $600, most workhorse custom tools run $1,500 to $4,000, and Tool Care is $75/month per tool. Everything is month-to-month, and you own the site, the content, and the accounts.
For this trade, read what a house cleaning website costs and what house cleaning SEO costs, or work through what a cleaning business should pay.
The home page, then the pages carrying your three buyers: recurring service, the one-time deep clean, and move-out. Each address is graded on its own, and those pages usually differ more than owners expect. Move-out is most worth checking, because it answers the search with a deadline behind it.
It does. What gets graded is the HTML your server sends, before a browser assembles the rest, so a price a widget paints in later is not there to be read, and crawlers begin from much the same place. Keep the calculator, and put a starting range by home size into the page as text as well.
Yes. The check looks for LocalBusiness or Organization markup on the page and passes on finding it. The fix line it prints names your name, address, phone, and hours, though a company working out of vans can publish that markup with a service area instead of a public street address. Your Google Business Profile setup is separate, and this tool cannot see it.
Not the recommendation itself. Google does sell ads in and around AI answers, so paid placement on those screens is real, and a national franchise can buy it the same as you can. The organic answer is the part no budget decides: whether it names your company follows from what these systems can read and verify about the business.
Worth doing. A cleaning company is recruiting and selling on the same site, and the recruiting half is the one most sites leave unbuilt. A careers page that opens fast on a phone, and that you can update yourself without calling anyone, is worth grading like any other page. We built a job board for a Philadelphia staffing agency where the owner posts openings from her phone.
Website Report Card: full tool page and methodology · Marketing for house cleaning businesses · SEO cost for house cleaning businesses · AI Visibility Checker for House Cleaners · What Should You Pay? for House Cleaners · All free tools
There is an email box under your result, and sending it gets Brandon's reply with the graded report and what to fix first. Or ask for the free mockup and audit, and we will sort the flags into an afternoon of writing and a decision about the platform underneath.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.