Someone about to hand a stranger a key to an empty house does not open ten tabs and compare. A growing share of them ask an AI who to call and start with the name it gives back. This checker asks Google's Gemini, with live web search, the questions that person asks, then shows whether your company is named or which cleaners were named instead.
Run the free tool ↓Enter the company name as it reads on your Google listing, the town you actually clean rather than the metro, and the service in customer words, such as house cleaning, deep cleaning, or move out cleaning. Adding your website sharpens the match, the whole check takes under a minute, and nothing here sits behind an email wall.
Prefer a full page? Open the AI Visibility Checker tool here.
It asks three questions, the ones somebody works through before letting a stranger into an empty house: who are the best house cleaners here, which company should I call, and who is top rated on reviews. Back comes a verdict, one of AI is not recommending you, you are only partly visible, or AI is recommending you, a count of how many answers named you, a numbered list of the cleaners named instead, and each answer's text with its sources.
The service box matters more here than in most trades, because cleaning hides three buyers behind one keyword. Recurring is slow and trust led, triggered by a change in the household rather than a mess. A deep clean is event driven and fast. A move out has a date that does not move. Run this once as house cleaning and you have learned about one of them.
Read the answer text, not just the check mark. What the paragraph claims about you is the useful half: insurance and bonding, employees or subcontractors, which services it thinks you sell. The method and its limits live on the main AI Visibility Checker page.
There is no industry average for cleaning companies here, and anyone quoting you one is guessing. The comparison worth having is already in the result: the companies named ahead of you in the town you clean. A strong read is named in all three answers, your own domain among the sources rather than only directories, and a paragraph describing the business you actually run. A weak read is blunt. Invisible, none of the three naming you, and a list of companies you have never bid against.
Check two things before reacting. If a national franchise brand comes back instead of the operator who really cleans that town, the customer got handed a brand to go search, not a crew to book. And if every source domain is a directory or a lead marketplace with nobody's own site among them, that answer was assembled out of listing pages. It also means the customer is being routed into the same lead auction you may already be paying into.
Both runs below are invented to show the report's shape. Neither is a case study.
Say a six cleaner company in a suburb, mostly biweekly recurring. Entered as house cleaning plus the town, it comes back partly visible, two of three, and the answer it missed is the top rated on reviews one. Its own domain is nowhere in that answer's sources, and once you open the site the reason is plain: the reviews sit in a widget that loads after the page, and recurring, deep, and move out are three bullets on one services page.
Now imagine it runs again as move out cleaning. Different question, different answer, verdict invisible, zero of three, and the names returned include a franchise brand and a company two towns over. This crew does move outs most weeks and will hand a tenant a checklist a property manager accepts. The site says so in half a sentence on the pricing page, and half a sentence is not a page an answer can quote.
Neither run hands you a fix list, only the gap and which cleaners are filling it. Closing it is ordinary work: a real page per service in customer words, the safety answers in text, LocalBusiness and FAQ schema, an llms.txt file, AI crawlers left unblocked, and listings that agree. That is AI search optimization.
No other home service asks a customer to hand over a key and then leave. The reading order follows from that.
An answer engine can only repeat what is stated plainly and agrees across your site, your Google Business Profile, and the directories carrying your name. Cleaners are service area businesses, so a listing built like a storefront around a home address causes trouble. The full argument sits on the house cleaning page, and the booking path under lead generation.
The checker is free and has no email wall, like the rest of the free tools here. What it points at is not free. It is your hours after the day's last house, or hired ones.
Our published ranges: a custom website build runs $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or for multi location operations. A single crew cleaning one suburb usually sits in the lower band. The instant estimate step, the one that prices by bedrooms, bathrooms, and frequency, is a custom tool: calculators start at $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75 per month per tool. Everything is month to month, and you own the site, the content, and the accounts.
One caution for this trade. If your site came bundled with your booking software, check whose name is on the domain registration, and whether the pages you would pay to improve are the same template every other cleaner on that platform publishes. See also what SEO costs a cleaning business, what a cleaning website costs, and the report card for house cleaners.
Each service, in separate runs. House cleaning and maid service are the broad questions, and usually the hardest to appear in. Deep cleaning, move out cleaning, and if you offer them, post construction and rental turnover each return their own list of names. Learning that you own move out and are missing from recurring changes what you fix first.
That the answer got written at the brand level. The tool reports the names that came back and does not sort them, so a national brand and the crew down the street can land in one list. It does not mean the franchise beats you everywhere, and brand level answers hold up unevenly from one town to the next.
Google's Gemini, with live web search. Google's AI Overviews run on Gemini, and they are the largest of the AI answer surfaces, so it is the engine worth checking first. ChatGPT and Perplexity are not part of this check, so treat the result as one engine's read rather than the whole picture. All of them reward facts that are easy to find and confirm.
Not the recommendation itself. Google does sell ads in and around AI answers, so paid placement exists on those screens and beside them, and any cleaner or franchise can buy it. What no budget buys is the organic answer. Which company gets named inside it comes down to what the models can find and corroborate about you.
One run per town, using the name a customer would say rather than the metro. You have no storefront, so being named at home and invisible three towns over is normal, and that gap maps where a recurring book can realistically grow. The tool has a daily limit on checks, so spread a long list across a few days.
No. It only reports what came back, which is the reason to run it. The correction happens on your side: a real move out page saying what is covered, the checklist a property manager will accept, and listings that say the same thing. Then check again later. One run is a snapshot, not a rank and not a guarantee.
AI Visibility Checker: full tool page and methodology · Marketing for house cleaning businesses · SEO cost for house cleaning businesses · Website Report Card for House Cleaners · What Should You Pay? for House Cleaners · All free tools
Run it above, then if you want a human read on what came back, we will build a free concept mockup of your site and say plainly what we would change first. Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.