Roofing sites carry a lot at once: a storm hero, a claims explainer, a gallery of tear-offs, and a phone number that has to survive all of it. The grader below reads one address the way a crawler receives it and returns six category letters, every flagged item spelled out with its repair.
Run the free tool ↓Paste the address homeowners actually reach, or a page that carries margin such as roof replacement or hail damage repair. Seconds to run, no signup, and the result stays on this page.
Six category letters come back, and the Website Report Card tool page covers the scoring. What follows is the roofing reading of them.
The business schema lines. Structured data asks first whether any JSON-LD is present, then whether a LocalBusiness or Organization block exists, and the repair names four fields: name, address, phone, hours. In hail country that block is where verifiable turns machine-readable, and some homeowners in those markets now search on purpose to find out whether a roofer is local. The local schema generator will write it.
Title length and the H1 count. The title check reports your character count against a target of roughly 50 to 60. Roofing titles tend to be a company name and the word roofing, saying nothing about the towns you cover or whether tile, slate, standing seam and low-slope are on the menu. The H1 check counts headings blind, so a storm hero rotating four slides with four headings is the usual reason that number lands above one.
Alt text, page weight and the platform line. Alt text is reported as a share of images, and roofing galleries drag it down: drone stills and tear-off shots get uploaded from a phone between jobs, and license numbers usually sit inside a graphic that reads as nothing. Performance counts render-blocking files in the head, measures the HTML document, and calls out a page builder when its fingerprint is in the markup. The week after a hail event, when out-of-area crews are buying up the local ad inventory, is a bad week to be the slow tab in a driveway.
Security and the AI lines. Security is a single check, HTTPS. The AI lines check whether the domain publishes an llms.txt file, then read robots.txt to see whether GPTBot, ClaudeBot, PerplexityBot or Google-Extended are shut out.
No roofing benchmark exists inside this tool, and any vendor quoting you one made it up. Read shape, not score.
A healthy report is unremarkable: HTTPS clean, a viewport tag, one H1, indexable, a title with some length to it, the three structured data lines answered, robots.txt turning nobody away. One performance warning stays put regardless, which the Website Report Card page explains.
Trouble arrives in pairs. Structured data and AI readiness tend to fail on the same site, since a page holding nothing for a search engine to parse holds nothing for an assistant either, and when a builder fingerprint sits in the markup, the platform line names it. The overall letter can look grim with a column of green checks sitting beside it.
The scope is narrow on purpose. One page, exactly as your server sends it, so the hail damage page and the commercial capabilities page each get their own run. Reviews, rankings, your Google Business Profile and whether anybody answers a Sunday leak call are outside its view, and that last one decides the fastest lane in this trade.
Neither roofer below exists, and neither report predicts yours.
A two-crew residential shop whose site came from a roofing lead vendor several seasons back. Platform named, page weight warned, title reduced to the company name, meta description absent, H1 count over one thanks to the storm slider, structured data short across the board, alt text thin behind the drone gallery, AI crawler access failing on bots nobody in that office has heard of. Split the list by who owns the file. Copy items live in the vendor's editor. Robots.txt, llms.txt and the builder itself sit with whoever holds the hosting, and in this example that is the lead vendor, which is its own answer about the site.
A commercial and low-slope contractor whose homepage grades clean, then runs the TPO and roof survey page and finds a template title, no description, no schema of its own. The homepage gave no hint. A facility manager comparing bidders may land there and nowhere else.
Only one of the four ways a roof gets sold is a storm. The leak is settled in hours by whoever picks up. The claim brings out-of-area crews and a crowded market for two weeks. The age-out is months of reading about shingle life, metal against asphalt, financing. The fourth is a deadline, an inspection with a closing date or a carrier that will not renew over roof age, and most roofing sites have no page for it. Our page on roofing websites and SEO argues all four in full.
A grade covers only the half a machine can read. It has no opinion on whether your claims page walks a homeowner through the process without promising a result the carrier controls, or whether your license number, the states it covers and a real street address appear as sentences rather than artwork. Those sentences are what schema, local SEO and AI search have to work with.
One honest note on AI. Google now sells ads in and around AI answers, so that space is purchasable by any roofing company. What money does not buy is the name inside the organic answer when a homeowner asks who to call after hail. These checks only establish whether the engines are allowed to read you, and the AI visibility checker for roofers reports what they currently say.
Nothing here is gated. This is one of more than 50 free tools published here, with no email wall on any of them, and most of a first fix list is an afternoon of typing: a title naming roof work and towns, a description, one H1, alt text on the gallery, a schema block, an llms.txt file.
One line costs real money, the platform line, because it reports the foundation rather than the wording. Published ranges: a custom web design build is $3,500 to $12,000+ one time, ongoing SEO or local SEO $1,500 to $3,500 per month for most businesses, $3,500 to $7,500 per month in competitive metros or multi-location companies. Month to month, with the site, content and accounts in your name. Detail sits in the website cost guide, and how long SEO takes is the case for doing this between seasons rather than the week of a storm.
Run each one separately. Only the address you enter gets graded, so a homepage built for the panic call can grade fine while roof replacement, hail damage and financing, the pages carrying margin, sit there with no description and no schema. Results are not compared, so line the runs up yourself.
The grader cannot see your profile. It requests the page you entered, reads the HTML your server returned, and looks no further than the site itself. LocalBusiness schema puts those same facts, name, address, phone, hours, on your own domain in a form a machine can lift. Google holding them does not mean your site does.
Probably not the one you think. The page weight check sizes the HTML document, not your image files, so a big gallery does not register there. It registers in the alt text share, where hundreds of uncaptioned photos read as a page full of things no crawler can describe. Describe the actual frame.
Almost nobody has. Those rules appear from a plugin, a hosting default or a security setting, already naming GPTBot, ClaudeBot, PerplexityBot or Google-Extended. The roofing question is who can remove them. When a lead vendor built and hosts the site, that file belongs to them, and sometimes so does the domain. Worth confirming before anything else.
Not the recommendation. Ads do run in and around AI answers, Google sells that space, and roofers can buy it like anyone else. What money does not reach is the name the organic answer gives when a homeowner asks who to call after a hail storm. These checks only cover whether the engines may read your pages.
No, and a promise otherwise should worry you. A clean report means engines and assistants can load the pages, find the phone number and describe the work without guessing. It is a floor. Rankings, reviews, your Google listing, your competitors and whether the phone gets answered on a Sunday are all invisible to it.
Website Report Card: full tool page and methodology · Marketing for roofing companies · AI Visibility Checker for Roofers · All free tools
Send the address over and we will build a free concept mockup of your roofing site, storm pages and commercial section included, and say plainly which line we would fix first. Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.