Roofing reviews rarely arrive one at a time. A hail week fills your profile while the whole street files claims, and the ones that sting mention a denial, a driveway full of nails, or water that showed up after the crew left. Paste one in, read three replies, post the one you want.
Run the free tool ↓Paste the review exactly as the customer posted it, add your company name if you want it used, then set the star rating and a tone. Three drafts come back in seconds, free, no email wall, and nothing is public until you copy one over.
Prefer a full page? Open the Review Response Writer tool here.
You hand it four things: the review, your company name if you want it used, the star rating, and a tone. Back come three replies in different styles, one warm, one brief and professional, one solution focused. Each is a draft, not a post.
Three versions earn their keep in roofing, because the reviews are not one animal. A five star after an age-out replacement can carry the warm draft. A three star about nails in the flower bed wants the solution focused one: that homeowner wants a magnet pass, not a thank you. A one star about a claim is where you slow all the way down.
What it does not have is your job file. It reads the review and nothing else: not the adjuster's scope, not the install date, not whether that crew was yours or a sub's. Those facts come from you. The mechanics live on the main review response writer page.
A roof is a purchase a homeowner may make once or twice in a lifetime. No frame of reference, real fear of being taken, no hurry: the age-out buyer, granules in the gutters and nobody's emergency, reads for months before anyone gets a call. Your replies are for that reader. The person who wrote the review has already decided.
A strong one names the actual thing: the valley that leaked, the second dumpster, the Tuesday reschedule. It moves the argument to a phone number and sounds like somebody who was on the job. A weak one could sit under any review in any trade.
Two weak habits belong to roofing specifically. Arguing the carrier in public makes you the problem, and nobody can promise how a claim lands. An apology can also concede more than you meant: sorry we damaged your ceiling is a sentence about property damage, published permanently, under your name. Acknowledge the experience, take the cause offline.
Say a roofer in a hail market gets one star. The carrier denied the claim, and the homeowner writes that the rep called it a sure thing. Paste it, set one star, pick brief and direct. The drafts acknowledge the specific complaint, skip the defense, and point the rest at a call. The editing is yours: cut any line agreeing the denial was wrong or hinting you can get it reopened, and keep the deductible out of it.
Now imagine a three star two days after a tear-off. The roof looks great, but there are nails in the flower bed and the dumpster parked on the sprinkler heads. Set three stars, choose warm and friendly, and the solution focused draft offers to put it right. Before posting, trade that offer for one you can staff: name the week, not the same day, if the crew is out on storm work, and name who to ask for. Then go run the punch list.
A profile where reviews and replies bunch into one month and then flatline tells a homeowner the storm chaser story. The fix is a routine, not a push: ask every customer the same way on every job, no incentives, no filtering, nobody screened out. Answer what arrives, the good ones too, within a day or two.
That builds a column of dated replies running through the slow months, proof you were still in these towns in February, after the out-of-area crews left. Keep the details verifiable: the town, the season, the system you put on.
Commercial reviews are their own case: a property manager writing about response time on an active leak needs the brief, professional draft, because homeowner warmth reads as a residential shop. Reviews in the wider local picture: reputation management. If the real question is the profile they live on, take the Google Business Profile audit for roofers. What we do for roofing companies is on the roofing page.
This tool drafts one reply at a time. It does not watch for new reviews, connect to Google, or post, and it cannot ask anyone for a review, which is the half that moves the count. Asking is a process problem: the crew chief is on a roof, the homeowner is at work, and the request that gets sent is the one that takes a thumb press. We built a one-tap review-request tool for a New Jersey glass and mirror shop for that reason.
If you want that side handled, custom tools get quoted like work. Calculators start at $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75/month per tool if we maintain it. Month to month, and you own what we build. See custom tools, or spend nothing: this is one of more than 50 free tools published at kellywm.com/tools, no email wall.
Yes, and separately. Run the tool once per review, then edit each draft so it names something only that job had: the roof system, the tear-off day, the weather that week. A column of replies carrying the same three sentences reads as an out-of-town operation, which undoes the point of replying.
Not the argument. Acknowledge the frustration, say you are pulling the file, give a number to call, and stop there. Leave out anything that agrees the denial was wrong or hints you can get the claim reopened: the carrier decides, and a public promise you cannot keep stays up forever. Set one star and brief and direct, then cut hard.
Keep it off the profile. In many states it is against the law for a contractor to cover, absorb, rebate or knock off a homeowner's deductible, and some also limit what you can handle with a carrier on their behalf without a license. A reply is public and permanent. Know where your state sits, and answer that one on the phone.
Do not win the timeline in public. A reply that opens with the install date and the warranty terms reads like a company lining up a defense. Acknowledge it, offer to come look, and hold the warranty conversation on a call with the file in front of you. If damage or money is in play, get real advice first.
The brief and professional one, edited into their vocabulary: how fast you reached the active leak, what your crew self-performs, how warranty work gets handled on their building. Somebody weighing a commercial reroof is reading for capacity and risk. The warm draft that works under a homeowner's five star loses that reader in a line.
Review Response Writer: full tool page and methodology · Marketing for roofing companies · AI Visibility Checker for Roofers · Website Report Card for Roofers · Google Business Profile Audit for Roofers · All free tools
If the replies are handled but the site behind them does nothing for the age-out buyer who reads for months before calling a roofer, we will build you a free homepage mockup, yours to keep either way. Call or text (407) 694-2055.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.