A homeowner with water coming through a bedroom ceiling and one watching granules pile up in the gutter are different customers, and both now ask an assistant who to call before they dial. This checker asks Google's Gemini, backed by live web search, the questions that come just before that call, and shows whether you are named or who is named instead.
Run the free tool ↓Type the company name as it reads on your license and your Google listing, the town a homeowner would say out loud, and the work in their words: roof leak repair, roof replacement, metal roofing, hail damage inspection. The website field is optional and sharpens the match; the run takes under a minute and asks for no email.
Prefer a full page? Open the AI Visibility Checker tool here.
The check runs the questions a homeowner types once a roof becomes a problem: which companies here are best, which to call, which reviews rate highest. What comes back is the answer paragraph itself, so you read what they read.
Around it sit a verdict, on a clean read one of AI is not recommending you, you are only partly visible, or AI is recommending you, a count of how many answers named you, a ranked list of the roofers named in your place, and the source domains behind each answer. The domains are the tell. If the answer was built from review platforms, a lead marketplace and a shingle manufacturer's certified contractor locator, with your own site nowhere in that strip, your pages almost certainly never fed the answer.
Then hit Check another business and change one word. Roofing is several businesses sharing a phone number, and they return different names: roof leak repair, roof replacement, hail damage inspection, metal roofing, tile, low-slope. A company can own the repair answer, which pays for the week, and be missing from the replacement answer, which pays for the year. How the check works is on the main AI Visibility Checker page.
There is no published average here and no honest score to hit, and anyone quoting you an industry number for AI visibility invented it. The comparison that counts is the list of names printed for your town.
A strong read puts your name in every answer, your own domain in the source strip, and a description that matches the company you run, down to the roof systems you actually install. A weak read is blunt: nothing named you, six roofers listed instead, each described in detail while you are absent from the paragraph.
Two readings belong to roofing alone. First, who is on the list. After a hail cycle some of those names are crews that were not here a year ago and will not be next year, and losing to them is a different problem from losing to the company across town. Run it again in a quiet month and see who stayed. Second, the vocabulary. Architectural, dimensional and laminate all name the same shingle, and homeowners say flat where you say low-slope. If the technical word returns nothing, try the customer's word before concluding you are invisible.
Both companies below are invented, and both results show only what the tool prints.
Say a family run residential roofer, fifteen years in three towns, most of its revenue in replacements. Entered as roofing plus the city: verdict AI is not recommending you, no answer naming it, six other roofers listed, sources made of review platforms and directory pages. The site explains why. One services page carries repair, replacement, gutters and siding in a single list, the license number lives inside a footer image, the service area is a map graphic with no towns in text, and the storm content is one paragraph. Nothing there is false. It is just not readable.
Now imagine a metal and tile specialist. Entered as standing seam metal roofing it appears in every answer, its own domain among the sources. Entered as roof replacement it slips to one of three. Entered as commercial roofing it disappears, because nothing on the site has said TPO, EPDM or modified bitumen out loud.
Neither run ends in a diagnosis. What each hands over is a gap and the names filling it. The repair work is dull: a page per roof system in the words homeowners use, license number and covered states set as text instead of artwork, an llms.txt file, LocalBusiness and FAQ schema, and AI crawlers left unblocked. That combination is AI search optimization.
Four situations put a roof on your schedule, and an answer engine only touches some of them.
What makes a roofer describable is the material owners assume is too obvious to write down: the address, the owner's name, the license number and the states it covers, the years in those towns, the manufacturer credentials you genuinely hold, who answers in February, and each roof system named on its own instead of collapsed into icons. One restraint matters more here than anywhere: publish how a claim moves and never imply you can get one approved, because the carrier decides. The full argument for the trade is on the roofing page.
The check costs nothing now and nothing later. It sits with more than fifty other free tools, none behind an email wall. Acting on what it finds does cost, in your evenings or in hired hours.
The published ranges: a custom website build runs $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or for multi-location companies. Everything is month to month, no long-term contract, and the site, the content and the accounts stay in your name.
For a lot of roofers this is not new money. It is the budget already going to a shared lead generation service that sells one hail damaged address to four roofers in the same week, pointed instead at pages you keep. Google Ads stays the lever you raise when crews have room, and the broad roofing terms are among the most expensive clicks in home services, so a loose campaign spends the month on small repairs you did not want. We quote flat after a free consult rather than taking a cut of spend. See what SEO costs and the report card for roofers.
Run them as separate checks. Roofing is the broad question and the hardest to appear in, because national brands and lead marketplaces sit on it. Roof leak repair, roof replacement, hail damage inspection, metal roofing, tile and commercial roofing are narrower, and those are where a local company is most likely to be named. Compare the names that come back, not the verdicts.
Not the recommendation itself. Google does sell ads in and around AI answers, so sponsored spots sit on and beside those screens, and any roofing company with a budget can buy them. What money does not buy is the organic answer underneath. Who gets named there follows from what a model can read and confirm about you, and no one, this agency included, can promise you a spot in it.
The answer is generated fresh each time you press the button, not pulled from a stored list, so the names can shift run to run as the web behind them shifts. Storm cycles swing it hardest, because out of area crews arrive, light up the review platforms and directories while claims are open, and move on when the claims dry up. Run it again in a quiet month. The names still standing are your real competition.
Yes, and the result is usually different. Property managers, facility managers and general contractors search by system and by problem: TPO, EPDM, modified bitumen, roof surveys, leak response, warranty work. A site written entirely for homeowners drops out of that answer, because none of those words appear on it. One honest capabilities page covering bonding, insurance limits and crew size gives those answers something to cite.
Publish the sequence, never an outcome. How damage gets documented, how the claim is filed, what the adjuster visit involves, what a supplement is, and where the deductible fits in the final bill. Do not suggest you can get a claim approved, because that call belongs to the carrier. Many states also prohibit a contractor paying, absorbing, rebating or waiving a deductible, so check your own state's line before writing about it.
Neither message is about your company. The setup notice means the checker is not answering at the moment, and the limit notice means the day's free runs are used. Nothing was measured about you either way. Come back later and run it again. If you need the answer this week, call or text (407) 694-2055 and I will run your terms by hand.
AI Visibility Checker: full tool page and methodology · Marketing for roofing companies · Website Report Card for Roofers · All free tools
Paste me the names your runs came back with and the terms you typed, and I will tell you which gaps read as a page problem and which read as a listings problem, before the next storm cycle. Orlando-based, working with local service businesses nationwide since 2008, and the free concept mockup is yours either way.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.