The grader below is the same one that runs on every site: six cards, a letter each, and a named fix under every check that did not pass. What changes by trade is which failure a buyer actually feels. This page reads the list the way a law firm should read it.
Run the free tool ↓Paste in the homepage or a single practice area page and the graded result appears here in about twenty seconds. No email, no signup, and the fix list stays on screen.
Same six cards for every trade, a bakery included. Here is what each one means on a firm site.
No average firm score appears here, and none is coming. The tool holds no benchmark set, no read on your rankings, reviews, or Google Business Profile, and no sense of who you compete with. Read the checks, not the letter in the circle.
A good result is dull: viewport passes, one H1, a title naming a practice area, HTTPS passes, JSON-LD with a business type in it, AI crawlers not blocked in robots.txt. A bad one is seldom a single line. It is an entire card failing together, usually Structured data or AI readiness, both of them markup added to pages that already exist.
Performance is held under an A by design, since one item there links out to Google's PageSpeed test rather than measuring. And one run covers one page, which cuts deeper here than elsewhere: the wreck two days ago, the arrest at eleven at night, and the estate plan a couple has put off for a year live on pages written by different hands at different times. Grade three and read the distance between them. The full method and its blind spots are written up on the main report card page.
Both firms below are made up: the shape of a report, never a forecast for yours.
A two attorney criminal defense practice grades its DUI page. Structured data comes back empty: no JSON-LD anywhere, nothing naming a LocalBusiness or Organization, and no Open Graph. AI readiness reports robots.txt blocking GPTBot and ClaudeBot, a line the host added years ago, and a warning for the missing llms.txt. SEO flags no meta description and prints a title consisting of the firm name. Performance counts the render-blocking files in the head and notes a page-builder signature. Nearly all of it is an afternoon: schema drafted in the local schema generator, the file in the llms.txt generator, the crawler block one line deleted. The signature is not, because the answer to it is a platform rather than a setting.
An estate planning and probate firm grades the homepage, likes it, stops. Run the probate page too, built two years later by whoever had the template open, and it comes back missing a meta description and Open Graph, with a title worth holding against the homepage title from a minute earlier. Interior pages carry the searches that turn into matters, and they inherited a template nobody finished.
A clean card means machines can read the page. Whether the reader calls you is a different question.
We build with state bar advertising rules in mind: no outcome claims, no superlatives, disclaimers where your state calls for them. Compliance stays with your firm. The full case for the trade is on the law firms page, with websites for law firms and SEO for law firms alongside.
Little of this list is a purchase. Titles, descriptions, a schema block, an llms.txt file, and a robots.txt line are small edits for whoever can get into the site. Handed to us instead, custom website builds run $3,500 to $12,000+ one-time, and ongoing SEO runs $1,500 to $3,500 per month for most businesses, rising to $3,500 to $7,500 per month in competitive metros or across multiple offices. Month-to-month, no long-term contracts, and the site, content, and accounts stay yours. The SEO cost answer for firms, the website cost answer, and the what should you pay tool carry the longer version. More than 50 free tools are published here, none behind an email wall.
The practice area page you most want producing calls. The homepage goes second and one attorney bio third. A run covers a single page, so three runs take about a minute and show how far the interior pages have slipped from the front door.
Common, and among the cheapest things on the list to fix. It means no JSON-LD on the page, or none identifying a business, or no Open Graph tags, so search engines and assistants are guessing at who you are and which office they are reading. Markup, not a rebuild.
No, and treat anyone promising that carefully. The card reads whether your page is legible to the crawlers those assistants rely on, nothing more. Google runs paid placements in and around AI answers, so ad spend can put a firm beside one. What spend cannot buy is a spot in the organic answer itself: no budget decides which firm it names.
Plenty. It does not read your state bar advertising rules, run a conflicts check, or look at your rankings, reviews, or Google Business Profile. It is a technical read of what your server sends, not legal or advertising advice. Bar compliance stays with your firm and differs by state.
Send it over and ask which items they will fix and by when. Most failing checks are edits to the head of a page. If the answer involves a new contract or a rebuild to add a missing meta description, that is worth knowing. Ask who owns the site, content, and accounts.
Website Report Card: full tool page and methodology · Marketing for law firms and attorneys · SEO cost for law firms and attorneys · AI Visibility Checker for Law Firms · What Should You Pay? for Law Firms · All free tools
Take the report and work it in house if somebody there can edit the site, which is why it is published free. If you would rather see what a firm site looks like when these checks are built in from the start, we will build you a free homepage mockup, no obligation, yours either way.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.