How much does a website cost for a law firm?

What drives the price of a law firm build

Three things set a build price: how many pages have to exist, how much of the writing starts from a blank page, and what has to be cleared away first. A law firm pushes on all three.

• Bios are the expensive pages, not the homepage. People research the attorney before the firm: admissions, courts, the kind of matter you take. Each one is an interview, a real photograph, and markup so a search engine can tell one attorney from another.
• Practice areas are pages, not menu items. A firm doing family, criminal, and estate work is quoting three page sets, and the area it wants most of the work in needs pages underneath it for specific matter types.
• The intake form gets built, not dropped in. A shared inbox is where inquiries go quiet. A legal intake asks only what a conflict check needs, routes the matter to the right attorney, states in the firm's wording that a message is not confidential, and notifies a phone.
• Attorney advertising rules shape the copy and the layout. State bars differ on case results, endorsements, and the word specialist, so pages get written with your state's rules in mind and the design leaves room for whatever disclaimer language the firm requires. Nothing publishes until your firm or its bar counsel signs off, and the quote assumes those revision rounds instead of billing them as a surprise.

How website pricing works in general is in the website cost guide, and none of it needs repeating here. This page covers only the legal version of the question.

What the money buys at each tier

The published range is $3,500 to $12,000+ for a custom build, one time. Where a firm lands inside it:

• Near $3,500. One attorney, one county, three or four practice areas. A real page for each area, a bio naming your courts and the matters you take, a page on fees and the first consultation, an intake form routed to a phone, and pages that load fast.
• The middle of the range. That, plus the pages that do the convincing: a page per attorney, sub-pages under the area you want more work in, a page on what happens after someone calls, and copy drawn from interviews with the attorneys. This is where most multi-attorney firms end up.
• Toward $12,000 and past it. More than one office, several attorneys who each carry a book of business and need pages to match, licenses in more than one state, a Spanish version of the site, or moving off a directory or marketing company platform. That last one costs the most, since content locked in someone else's system rarely transfers and every old URL still needs a redirect.

Two things sit outside the build price. Custom tools are quoted on their own: calculators from $600, most workhorse tools $1,500 to $4,000, Tool Care $75 a month per tool, all on custom tools. Anything that answers questions on the site belongs there and gets scripted, not generated: we built a scripted chat concierge for a Marco Island boat-tour company answering across roughly 500 pages with owner-approved answers only. The other is getting the finished site found, an ongoing monthly decision priced on what SEO costs for a law firm.

Being readable by an AI assistant is part of the build, not an upsell: what makes a page clear to a worried person is what makes it quotable. Ads now run in and around Google's AI answers, so paid placement does reach those screens. The organic answer itself is the part no budget decides: which firms it names comes from what a firm publishes, the subject of AI search optimization.

What pushes a build up, and what pulls it down

It costs more when:

• The roster is long. Each bio is its own interview, photograph, and page, so a firm of six multiplies the work rather than adding to it.
• Intake has to do more than send an email: routing by practice area, an after-hours path, or a handoff to the case management software you already pay for. A portal is a project of its own, priced in what a client portal costs.
• There is an old site to untangle. Years of posts and duplicate practice area pages have to be sorted and redirected, or the rebuild gives up ground the old site holds. See what a redesign costs.

It costs less when:

• A single attorney works a single county and keeps the practice area list short. Trimming scope is the honest lever, not trimming quality.
• An attorney sits for an hour or two of interviews. The material that convinces a client lives in the attorney's head, nowhere else, and pages built from those interviews beat pages invented about fighting for you.
• Real photographs of the attorneys and the office already exist. Stock gavels and law books cost nothing and add nothing.

One thing to settle before spending anything: a site that loads fast and indexes cleanly, with only thin writing against it, may not need replacing. That has its own page, do I need a new website or can mine be fixed.

What to do next

A real quote needs three facts: how many attorneys, which practice areas, and what shape the current site is in. Before that conversation:

• Grade the current site with the website report card.
• Put every bid you collect, ours included, through the what should you pay tool.

What gets built, and in what order, is on websites for law firms. The wider legal offering, SEO included, lives on the law firms page.

Kelly Webmasters and Marketers is Orlando based and has worked with local service businesses nationwide since 2008. The build price is one time, no retainer comes attached, hosting and maintenance stay optional and month to month, and ownership of the site, the content, and every account stays with the firm. No promise of a ranking, a caseload, or a case result comes with any of it, and nothing we build stands in for the firm's own compliance review. For an exact figure, get a free mockup, use the quote form, or call or text (407) 694-2055.