AI Visibility Checker for law firms

Run the check on your firm, one practice area at a time

Enter your firm name, the city or county seat where your matters are heard, and one practice area in the words a client would use. The website field is optional and sharpens the read, the report takes a moment to come back, and there is no signup.

Prefer a full page? Open the AI Visibility Checker tool here.

What the check tells a law firm

The report comes back in four parts: a verdict saying the AI is recommending you, that you are only partly visible, or that it is not; a count of how many answers named your firm; a ranked panel of the firms named instead; and each answer's text with its source domains.

What you type decides how much of that is worth anything. Legal is several markets wearing one name. A rear-end collision, a felony arrest at eleven at night, and a divorce researched quietly for four months are three people typing three different things. Enter the words law firm and every question the checker asks stays that generic. Enter DUI attorney, divorce attorney, or probate attorney and the questions become the ones those people actually type, with a different panel of firms behind each.

The city box is jurisdiction, not drive time, so run your office city, then the county seat where your matters are heard. Then read the source chips: if none of those domains is yours, your market was described from pages you do not control, usually directory profiles selling the same prospect to several firms at once. The mechanics are on the general AI Visibility Checker page.

Reading a strong result and a weak one

There is no score to beat here and no industry average to sit against. This is one engine's answer at one moment, so read it as description: how your firm gets characterized, and by whose pages. A strong read is more than your name appearing. You are named on the areas you want matters in, the excerpt describes the right kind of case and the right courts, and your own domain sits among the sources. Weak reads have recognizable shapes.

• Named for the wrong thing. You want estate planning and the answer files you under injury, because the site lists twenty practice areas and writes none of them.
• Named only through somebody else. Every source chip is a listings site, so the model is repeating a profile you did not write.
• Partly visible, the split worth studying: named when the question is which firm to call, missing when it is who is top rated.

Take that last one calmly. Bar advertising rules commonly reach superlatives and differ by state, so the top rated question is one your site is often not free to answer about itself. Notice what sits alongside the answer, too: Google sells ads in and around AI results, and legal is among the most expensive paid search there is, so budget does buy placement on that screen. What no budget decides is which firms the organic answer itself names.

Two hypothetical runs

Both firms below are invented to show how a report reads. Neither is a client and neither is a result.

Say a solo criminal defense attorney enters the firm name, the county seat, and DUI attorney. The verdict says AI is not recommending the firm, no answer names it, the panel of firms named instead is all multi-office practices, and every source chip under the answers is a directory or a best-of post. The bio carries no bar admissions, no courts, and no photograph, so nothing confirms who this attorney is or where they can appear. And the site never says whether it takes matters at night, which is when the arrests it wants actually happen. Both are facts you write as sentences, then make machine readable with the local schema generator and the llms.txt generator.

Or imagine a three attorney firm chasing estate planning work. It runs estate planning attorney and comes back partly visible: named in one answer, missing from the rest, and the excerpt that does name it calls the firm a general practice handling injury and family matters. Being named and described as something else is its own finding, and rerunning will not fix it. Behind it is a services list with fourteen headings and two sentences under each. The work is writing that one area as a real page, then making the listing profiles match. The website report card for law firms grades the site itself.

What good looks like for a firm online

Assistants work from what is written plainly, not a hero video or a photograph of a gavel. The facts that decide whether a firm gets described accurately are the ones firms treat as fine print.

• Which states the firm is licensed in, and which courts its attorneys are admitted to.
• Which matters you take, and just as usefully which you refer out.
• How you charge: contingency, flat fee, hourly, retainer, or a mix, and whether the first conversation costs anything.
• Which counties your matters come from, which languages you can run a case in, and whether you are taking new matters at all.

Those sentences do a second job the checker never sees, because legal visitors decide in silence, usually on a phone, at an hour when nobody is answering. Nobody controls whether a given assistant uses any of it, and an agency promising you a citation is guessing. Being legible and checkable is the part you control, which is what AI search work and steady local SEO are for.

Timing matters too, since none of this switches on in the month you need it: impaired driving arrests cluster around holidays and summer weekends, divorce inquiries commonly pick up in January and again once summer ends, and estate planning moves at year end. The longer argument for the trade is on the law firm page.