Most law firm websites are built once and never touched again: slow on a phone, generic across every practice area, and invisible to the AI tools more people now use to research a lawyer before they ever open Google. A site like that is easy to click away from, especially when someone is comparing two or three firms in the same few minutes. This page covers the custom-coded website work itself, what gets rebuilt, what a firm keeps control of, and what it costs.
Book a free consultation →A law firm site usually starts the same way: a designer builds a homepage, a handful of practice area pages, and an attorney bio or two, then everyone moves on. A few years later, the problems are easy to spot if you know where to look.
Some of this is a visibility problem more than a website problem. If the bigger gap is showing up in Google or the map pack at all, that's local SEO for law firms or SEO for law firms. This page is about the site itself: what's actually broken, and what a rebuild fixes.
We design and hand-code the site: no page builder, no recycled theme resold to every firm in the state. A law firm build typically includes:
This is custom web design, built the way we build every site: see how we build for the process, or law firm website design for a deeper look at what goes into a strong site. We also run first-party lead dashboards on more than 20 of the sites we manage, so a firm can see where its calls and form fills are actually coming from instead of guessing.
Someone searching for a lawyer is usually searching at a bad moment: after an accident, during a divorce, right after an arrest. They're often on a phone, comparing two or three firms in the same few minutes. A confusing practice area menu or a slow page loses that moment fast, and there often isn't a second chance at it.
None of this is legal advice, and we aren't a firm's ethics counsel. Final language and compliance sign-off is always the firm's call, or its bar counsel's, never ours. If ongoing visibility work makes sense alongside the site, we also run SEO for law firms and local SEO for law firms, separately, month to month.
Most agencies selling law firm websites are reselling the same theme with a new logo dropped in. A few things are different about how we work:
That combination, a custom-built site, AI search work, free tools, and no contract, is built around one goal: easy to see what's being done, and just as easy to leave if it isn't working.
Four steps, in order, starting well before any commitment is made.
Custom website builds for law firms run $3,500 to $12,000+ one-time, depending on how many practice area pages, attorney bios, and intake features the build needs. A single-attorney site with three or four practice areas sits toward the lower end. A multi-attorney firm with a dozen practice areas and more custom intake logic sits higher, and things like a full attorney directory, a detailed intake questionnaire, or an integration with existing case-management software push a build further up that same range.
If a firm adds ongoing SEO or local SEO afterward, that typically runs $1,500 to $3,500 a month for most firms, and $3,500 to $7,500 a month in competitive metro markets or for firms marketing across multiple locations.
If the firm also runs Google Ads, that's quoted separately as a flat fee after a free consult, not built into a website price. Flat fee and percentage-of-spend are both common industry models; we just don't publish one number since ad spend varies too much firm to firm.
Everything is month to month. No long-term contract, and the firm owns the site, the content, and its accounts whether it stays one year or ten. For a broader breakdown, see how much a website costs, or run the what should you pay tool against the firm's own numbers.
For the fuller picture of what we build for law firms beyond the website itself, see law firms. Ready to see specifics? Request a quote, or call or text (407) 694-2055.
Both, but they're separate services. A website build is a one-time project: the firm gets a finished, custom-coded site it owns outright. SEO and local SEO for law firms are ongoing, month-to-month work aimed at visibility in Google and AI search results. Plenty of firms start with just the website and add search work later, or never add it at all. Neither is bundled into the other by default.
Timelines depend on scope. A single-attorney site with a handful of practice area pages moves faster than a multi-attorney firm with a dozen practice areas and custom intake forms. Content, especially attorney bios and practice area copy, is usually the biggest factor, since we're writing real, specific content instead of dropping in placeholder text. We give a real timeline once we know the scope, not a generic estimate up front.
We can structure the site so tools like ChatGPT, Perplexity, and Google's AI Overviews have a clear, accurate read on practice areas, attorney backgrounds, and location: schema markup, plainly written FAQ content, and pages that actually answer the questions people ask. We can't promise placement or citation in any specific AI tool, since none of them publish exactly how they choose sources, but every site is built to give the firm the best structural shot at it.
We build with common bar advertising norms in mind: space for a disclaimer where a firm's bar requires one, and no template default pushing toward case-result claims or client testimonials that could run afoul of a state's rules. We aren't attorneys and we don't provide compliance sign-off. Final wording and compliance review should always go through the firm or its bar counsel before anything goes live. Think of this as a structure that won't fight the firm's requirements, not a substitute for legal review.
Custom website builds run $3,500 to $12,000 or more, one-time, depending on how many practice area pages, attorney bios, and intake features the firm needs. A single-attorney site with a few practice areas lands toward the low end. A multi-attorney firm with a dozen practice areas and custom intake logic lands higher. We quote a flat number once we understand the scope, and there's no subscription required just to have a website.
Yes. The firm owns the site, the code, the content, and any accounts tied to it: hosting, domain, analytics, whatever's part of the build. There's no long-term contract on the website itself, and no lock-in that requires paying us to keep the site live. If the firm ever wants to move the site elsewhere, it can.
We build the mechanics that make reviews easier to collect, a clear request process and a Google Business Profile that's fully set up and consistent with the website, through reputation management and Google Business Profile work. We don't write reviews, incentivize them, or promise a specific number of reviews or a rating: that's against Google's policies and isn't something an honest agency offers. What we build is the plumbing that makes it easy for a satisfied client to leave one.
Websites services · Law firms: industry overview · SEO for law firms · Local SEO for law firms · What should you pay? (free tool)
Request a free, no-obligation mockup of your homepage before you spend anything. Call or text (407) 694-2055 to talk through scope and timeline.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.