A patient six weeks out from a knee replacement asks an AI where to do their rehab, and one short list comes back. The checker below sends that question to Google's Gemini while you watch, then shows whether your clinic made the list, which practices did, and where the answer came from.
Run the free tool ↓Enter your clinic name, the city or suburb you actually draw patients from, and one service to test: physical therapy first, then pelvic floor, vestibular, or a procedure you rehab. The website field is optional and worth filling. No email wall.
Prefer a full page? Open the AI Visibility Checker tool here.
Your clinic name, city, and one service go into the questions a patient would actually type, and Google's Gemini answers with live web search. Back comes a verdict, a count of how many of the three answers named you, the practices named instead, and the source domains behind them.
That strip of names is the part that stings: outpatient rehab is one of the few local services where a hospital department, an orthopedic group's in-house therapy, and a regional chain all chase the same knee as a two-therapist practice. Then read the excerpt: if it credits a competitor for post-surgical programs or one-on-one time while your site offers a wide range of conditions, the loss is legibility, not care.
The service field decides more than the other three. Physical therapy is only one of your doors:
Different service, different names. A clinic can look visible on the general run and vanish from the specialty it paid a therapist to certify in. How the check is built sits on the main AI Visibility Checker page.
The result is not a grade out of a hundred, and no trade average sits under it for comparison. What comes back is a verdict, a count, and names. AI is not recommending you is the bluntest read and the easiest to act on. You are only partly visible is the one worth sitting with: the model knows your clinic exists and did not pick it when the patient asked which one to call.
Two things skew the read for physical therapy. Referral habit: a patient who does not know their state allows direct access asks who their doctor should send them to, and answers framed that way drift toward hospital and physician-owned practices inside that pathway. Geography: rehab is a course of care, two or three visits a week for weeks, so drive time decides more here than for a one-time appointment. Type your suburb, not the metro.
One thing this is not reading. Google now sells ads in and around its AI answers, so budget does reach that neighborhood. The tool reads the organic answer instead, and no spend decides which clinic that answer names. A single run is a snapshot, generated live, so the names that repeat are the signal.
Both are made up, and both show only what this tool returns.
Say a two-therapist orthopedic clinic in a suburb enters its name, its town, and physical therapy. The verdict reads that AI is not recommending it, the count reads zero of three, and the strip underneath holds the hospital system's outpatient rehab, two regional chains, and an orthopedic group's in-house therapy. No source chip is its own domain. None of it is mysterious once you open the site: one services page listing orthopedic rehabilitation, no page on ACL reconstruction recovery, and bios giving first names but not the DPT. The work: a page per condition written answer-first, bios that read like credentials, LocalBusiness schema, an llms.txt file, and unblocked AI crawlers.
Now imagine a pelvic health practice running it twice. With pelvic floor physical therapy it comes back recommended, named in every answer. With plain physical therapy it is only partly visible, named in the best-of answer and absent from the one asking which clinic to call. That pair is a positioning result, not a technical one. The fix is not more pelvic content; it is giving the other lines, the postpartum work and the low back cases, the depth the pelvic pages have. More on the physical therapy websites and physical therapy SEO pages.
The clinics that get named are the ones whose basic facts are written down in one version, in every place a machine might check:
Off the site, the same discipline: one consistent listing everywhere, a maintained Google Business Profile under the right category, and reviews asked at discharge, which is why reputation work sits in the same plan. Build the appointment form with HIPAA in mind, so symptom detail is not landing in a plain inbox. The trade argument in full is on the physical therapy marketing page; the structural side is AI search optimization.
Much of that list is typing, free except for the evenings it takes. The rest is priced like any other web work. A one-time custom build runs $3,500 to $12,000+. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or for multi-location groups. Everything is month-to-month, and you own the site, the content, and the accounts. The SEO cost answer for physical therapy clinics goes deeper, and the what should you pay tool ranges any quote, ours included. Google Ads management we quote flat after a free consult instead of publishing a rate.
The report card for physical therapists next door grades the site itself, one of more than 50 free tools here with no email wall.
Only Google's Gemini, with live web search. Gemini is the engine behind Google's AI Overviews, the largest AI answer surface a patient in pain is likely to hit, so it is the one worth checking first. ChatGPT and Perplexity are not queried here.
Run it both ways, the clinic name and the parent group. An answer recommending the orthopedic group may never name the therapy clinic inside it. If the parent turns up and you do not, that is a branding decision showing up in the answer, not a technical fault.
No. The answer follows what the patient meant, not how the professions divide the work. Someone with a sore back weighs outpatient rehab, an ortho group, a chiropractor, and sometimes a massage clinic against each other. Those are the names competing for the appointment.
Ads do run in and around AI answers now, so your budget reaches that real estate. It is a separate lane from what this tool reads. No spend decides which clinic the organic answer names when a patient asks who to see for their shoulder.
Nothing about patients. The only fields are your clinic name, your city or service area, the service you want tested, and optionally your website. There is no signup and no email wall. The share button builds a link holding the name, city, and service you typed.
AI Visibility Checker: full tool page and methodology · Marketing for physical therapy clinics · SEO cost for physical therapy clinics · Website Report Card for Physical Therapists · What Should You Pay? for Physical Therapists · All free tools
Run the check above and send me what came back. I will tell you straight whether it is a site problem, a listings problem, or a content problem, and the free mockup is yours either way, from an Orlando shop working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.