A physical therapy clinic website usually gets built once, at launch, and left alone for years while patient expectations, insurance rules, Google, and now AI search all keep moving. We build and maintain custom-coded sites made to keep working long after launch day, not just to look good on it.
Book a free consultation →Open ten physical therapy clinic websites in any city and the same handful of problems show up again and again. A homepage built on a stock rehab template, the same layout in the same order: a stretched photo of someone stretching a resistance band or working on a treatment table, a "meet our therapists" section reduced to one paragraph, a services list naming every condition a clinic could possibly treat whether or not this particular clinic actually treats it, and a testimonial carousel running text that could belong to any clinic in the country. Sometimes the scheduling widget is a plugin bolted on top, in a different font and a different shade of blue than the rest of the site, so a patient tapping "request an appointment" feels like they just left the clinic's website entirely.
Underneath the surface, the more damaging problems are usually structural:
None of this reflects the quality of care a clinic provides. It reflects a website that was treated as a one-time purchase years ago, instead of something built correctly and kept current since.
A website for a physical therapy clinic is not a template with your logo dropped in. It is a specific set of decisions, made around how your clinic actually works.
Everything is reported back to you in plain terms. No dashboard full of jargon nobody on your staff has time to decode.
Physical therapy patients reach a clinic two different ways, and a website needs to work for both. Someone with a physician's referral already knows they need PT and searches your clinic by name, or searches physical therapy near their doctor's office. Someone self-referring after a new back pain, a sports injury, or a fall searches the condition itself: shoulder pain, sports injury rehab, post-op knee recovery. A site built around one generic services page answers neither search well.
Demand also moves with the calendar. Youth and school sports seasons bring a wave of overuse and acute injury searches. January brings a wave of deconditioning and new-year injury searches, the predictable result of people restarting activity they had paused. In Florida markets specifically, the seasonal population shift brings a steady run of balance, fall-prevention, and joint-replacement rehab searches as older patients arrive for the winter. A website needs to already be in good shape when that demand shows up, not scrambled together afterward.
Reviews carry real weight in this decision, because a patient is trusting someone with their body, not just their money, and insurance often narrows the real choice to a handful of nearby clinics anyway. A steady drip of new reviews reads differently than a stalled profile with nothing recent, even when the quality of care behind both is identical. If you want a system for asking patients for reviews once the new site is live, that is part of our separate reputation management work.
Physical therapy is a licensed medical field, so intake and contact forms are built with HIPAA-conscious handling in mind, and copy is written to describe what a clinic treats and offers, leaving specific clinical outcome claims and results to the clinic and its therapists, never to marketing copy. A clinic with more than one therapist or more than one location needs the site's structure to reflect that from the start: a real page per location, a real bio per therapist, not one generic page standing in for all of it.
Most agencies that sell physical therapy clinics a website are reselling the same handful of themes with your logo and colors swapped in. A few things set our work apart.
Before you hire anyone, run your current site through our website report card or AI visibility checker and see exactly where it stands, free, with no email required. We are based in Orlando and have worked with local service businesses nationwide since 2008.
Every website build starts the same way, regardless of how many therapists or locations your clinic has:
Custom website builds run $3,500 to $12,000 or more, one time, depending on how many therapists, locations, and forms are involved. A single-therapist, single-location clinic sits at the lower end of that range. A multi-therapist or multi-location clinic, or one that needs a more complex scheduling and intake setup, sits higher.
Ongoing SEO or local SEO is optional and separate from the build itself. Most clinics run $1,500 to $3,500 a month. Competitive metro areas or clinics with more than one location typically run $3,500 to $7,500 a month. For a fuller breakdown, see how much a website costs and how long a website build takes.
Some clinics want paid visibility running alongside the new site. Agencies typically price Google Ads management as either a flat monthly fee or a percentage of ad spend. We quote a flat fee after a free consult, since spend and account scope vary by clinic.
This page covers the website build specifically. For the search side, see SEO for physical therapists and local SEO for physical therapists. For the full picture of how we work with physical therapy clinics, see our physical therapy page.
Custom website builds for physical therapy clinics run $3,500 to $12,000 or more, one time, depending on how many therapists, locations, and forms are involved. A single-location clinic with one or two therapists sits at the lower end. A multi-therapist or multi-location clinic, or one that needs a more complex scheduling and intake setup, sits higher. Ongoing SEO is separate and optional, and every engagement is month-to-month with no long-term contract.
Timelines depend on how many therapists, locations, and pages are involved, plus how quickly a clinic can turn around content like therapist bios and photos. A single-location clinic with one or two therapists moves faster than a multi-location clinic needing several fully built-out location pages. We give a specific timeline after the initial audit, rather than a generic number that has nothing to do with your actual scope.
Yes. We build an appointment request flow that stays inside your site's own design instead of sending patients to a mismatched third-party widget, along with fillable new patient forms built with HIPAA-conscious handling in mind. Where a clinic provides one, we also include a plain-language answer on insurance participation and referral requirements, since those are among the first things a new patient tries to figure out before calling.
Yes. Each therapist gets a real bio with credentials and specialties, and each location gets its own real page, rather than one generic page trying to represent an entire clinic. This matters both for patients trying to find the right therapist or the closest office, and for how clearly Google and AI answer engines can read and describe your clinic.
No. We write clear content about what a clinic treats and offers, but clinical claims, outcome promises, and specific results are left to the clinic and its therapists, not to marketing copy. If a testimonial goes on the site, it comes directly from the patient with the clinic's own sign-off, never written or staged by us. That keeps the site inside the advertising rules a physical therapy license operates under.
No, and any agency promising a specific number of new patients from a new website is not being straight with you. Results depend on factors outside any agency's control, including your market, your competition, and how patients in your area actually search. What we can promise is the work itself: a fast, custom-coded site built around your real clinic, kept current, and reported to you in plain language.
Yes. You own your site, your content, and your accounts. There is no long-term contract on the build or on any ongoing maintenance and SEO work, so if you ever want to leave, you take everything with you, including login credentials, source files, and any accounts opened in your name. We built the business this way on purpose, so we keep earning the work every month.
Websites services · Physical therapy clinics: industry overview · SEO for physical therapy clinics · Local SEO for physical therapy clinics · What should you pay? (free tool)
Request a free mockup, or call or text (407) 694-2055. No pressure, no contract, just a real look at what's possible before you commit to anything.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.