The short answer: For most physical therapy clinics, ongoing SEO runs $1,500 to $3,500 a month. Clinics in a competitive metro, clinics running more than one location, and clinics competing against hospital outpatient rehab usually sit at $3,500 to $7,500 a month instead. A single clinic serving one town almost always starts in the first range, and where it lands inside it depends on how many specialties you want found for and whether the current pages came from a practice website vendor. If the site has to be rebuilt first, that is a separate one-time project at $3,500 to $12,000+.
Price follows how crowded your market is, how much of the clinic has to be written up, and how much of the current site has to be fixed first.
The generic version of this argument, why any SEO quote is the number it is, lives in the SEO cost guide. This page is only about how it lands on a clinic.
Both figures below are ones we publish, and both are billed month to month.
Two costs sit outside that fee. Ad budget is separate and goes straight to Google, and ads management has no published price on our side: across the industry it is billed as a flat monthly fee or a percentage of spend, and we quote flat after a free consult, covered on Google Ads. A custom tool is priced on its own, from $600 calculators up.
AI answers ride along with the same monthly work rather than a separate invoice. Google now sells ads in and around AI answers, so budget does reach those screens. What budget does not decide is which clinics the organic answer itself names. That comes from what your site and profile state plainly: the specialties you actually treat, the plans you take, and whether a patient can start without a referral. It falls under AI search optimization.
Two clinics of the same size can land on different numbers.
It costs more when:
It costs less when:
One instinct worth naming: pausing through a slow stretch. Everything is month to month, so you can. It usually costs more than it saves, because new pages need months to be crawled, indexed, and settled, and clinic volume bends around benefit design more than weather. The slow months are when the pages for the busy ones get written.
The only way to turn a range into a number is a short conversation: how many locations, which towns you draw from, which specialties you want found for, and what shape the site is in. Two things worth doing first:
Nobody can honestly promise a ranking, a date, or a number of new patients, and a quote that arrives with one attached is worth a second look. How long SEO takes covers the pace, and the full scope for clinics sits on SEO for physical therapy clinics and the physical therapy page.
We are Orlando based and have worked with local service businesses nationwide since 2008. Everything runs month to month with no long-term contract, and the clinic owns its site, its content, and its accounts. When you want an actual number, get a free mockup, send details through the quote form, or call or text (407) 694-2055.
Not the price, but it should change what you buy first. Even a referred patient usually searches the clinic name and reads the site before calling, so the pages that referral lands on matter whether or not you ever chase a ranking. What costs money is the second channel, the patient who starts from a search after a fall, a sports injury, or a flare up, with no name on a piece of paper. A clinic that only wants the first job done well sits at the low end of the range. A clinic that wants both is publishing more every month, and pays accordingly.
No, though it does push you toward the top of the range or past it. The work done once stays once: technical setup, how the site is built, brand level pages, and reporting. What repeats per location is the part that has to be local, meaning a real page set, its own Google Business Profile, its own review flow, and reporting that separates one clinic from the other. Two locations usually reads as the upper end of $1,500 to $3,500 a month or the start of $3,500 to $7,500, not as two invoices.
Not by category. Price still follows competition, footprint, and how much the site needs. What does tend to happen is that cash-based clinics need more written, because someone spending their own money reads further before booking and wants the rate, the visit length, and the reasoning laid out plainly. That is usually the difference between the bottom and the top of the same range rather than a jump to the next one.
SEO for physical therapy clinics · Physical therapy marketing · Websites for physical therapists · The SEO cost guide · How long does SEO take? · What should you pay tool
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.