A clinic owner can be quoted a couple hundred a month by the vendor that already runs the scheduling software and five figures for a build by a marketing shop, and both will describe the work in the same words. Three taps here put an honest band on each piece, next to the fixed red flags worth checking a clinic proposal against before anything gets signed.
Run the free tool ↓Tap what you are buying, how crowded the drive-time radius around your clinic honestly is, and whether you are one therapist, a staffed clinic, or several locations. The band updates as you tap, the whole thing takes about fifteen seconds, and there is no email wall here or on any of the more than 50 free tools on this site.
Prefer a full page? Open the What Should You Pay? tool here.
Three questions, and each one is doing real work. A new website is the build: a page for every specialty and post-op protocol you treat, therapist bios with credentials, plans accepted, and a request path that works on a phone at nine at night. SEO or Local SEO is the ongoing side, the towns inside a realistic drive plus Google Business Profile upkeep and reviews. AI Search prices from its own baseline, because getting your hours, plans, and specialties into machine-readable text is separate work. The whole package prices the build once, then folds SEO and AI Search into a single monthly line.
Question two matters more than owners expect, and this trade answers it unlike most. A plan of care means the same patient drives to you two or three times a week for weeks, so the search that feeds you is tight, and the names inside it usually include a hospital outpatient department and a chain with a marketing team. Count those, not the population of the county. Question three moves with therapists and locations, since every added clinic carries its own listing, hours, reviews, and roster. Out comes a band, its line items, and a fixed red-flag list. The arithmetic behind it is on the main pricing tool page.
No score here, and no clinic average to measure against. The band is a plausibility check on the proposal in your inbox.
A quote well under it has a findable reason. Here it is usually the website bolted onto the practice management or scheduling vendor: a rented template, the stock exercise library every clinic on that platform gets, an automated search line, and the domain registered to them. That library is not wrong. It is identical to the one down the road, and it cannot say what separates clinics, which is who a patient sees and for how long.
A quote well over it can be legitimate when it covers several locations or ad management. Ask which, in writing, with the ad spend split out from the fee.
A quote inside it means the price is plausible, not that the provider is good. At the same money, three things separate them: who holds the domain, site, and profile, whether the term is month-to-month, and whether the report counts calls and appointment requests instead of impressions. A front desk cannot reliably tell a patient handed your name by a surgeon from one who searched at midnight, which is why we run first-party lead dashboards on more than 20 of the sites we manage.
Neither clinic exists. Each run shows only what the tool puts on screen for the answers described.
Say a single-location clinic with one owner therapist and a part-time aide, so small and local on question three, in a mid-size city, tapping a new website. The tool displays $5,000 to $12,500, a single one-time website line, and the fixed red-flag list underneath. In clinic terms, that band is the specialty and post-op pages in your own words, the bio people read before they call, the plans and cash rate in plain text, and an appointment request built with HIPAA in mind so nobody types symptoms into something that emails them around.
Now imagine the same clinic later with three locations across that market, tapping SEO or Local SEO instead. The tool displays $3,400 to $7,800 per month on one monthly line. The number moved because the multi-location answer raises the band, and the work moved with it: three listings, three sets of hours and reviews, three rosters, and three drive times that a single town page cannot serve. Neither run is a quote for anybody. They are what those taps produce.
Two patients pay for nearly everything on the site, and they arrive in opposite states of mind. The referred patient leaves an orthopedic office holding a script and two or three clinic names, then decides in the parking lot on a phone. The self-referred patient searches the problem rather than the profession, pain after a knee replacement or leaking on a run, and does not know whether a referral is required, since direct access rules differ by state. Both hunt the same facts, and those facts belong in text, not inside a header image:
Two limits belong in the build brief: marketing claims that stay inside your state practice act, and an intake path that never carries symptom detail through plain email. The full argument for the trade lives on the physical therapy marketing page, the map side on local SEO.
Our published numbers, for something fixed to read the band against. Custom builds run $3,500 to $12,000+ one-time. Ongoing SEO or Local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or multi-location work. Everything is month-to-month, and you own the site, the content, and the accounts. What pushes a clinic toward the top of that range is usually a second or third location, plus the writing underneath it: every protocol and specialty you genuinely run needs a page of its own instead of a stock exercise library.
The AI Search line needs one thing said plainly. Google now sells ads in and around AI answers, so paid budget does reach those results. What no budget decides is which clinic the organic answer names when somebody asks who to see after a rotator cuff repair in your town. Both figures get unpacked in the clinic SEO cost answer and the clinic website cost answer.
No. The band comes from three broad taps, and it cannot see your scope. Pricing a clinic depends on how many specialties and post-op protocols get their own page, how much has to be written from scratch instead of inherited from a platform, whether it is one address or three, and who holds the domain and the profile today. Clinics land outside the band for sound reasons.
Because they are different products. That fee usually buys a rented template, the stock exercise library every clinic on the platform receives, and an automated search line, which is why the red-flag list names $99 to $299 a month SEO first. Check who your domain and Google Business Profile are registered to before you compare prices.
Answer for who competes inside the drive a patient will make two or three times a week. If a hospital outpatient department and a regional chain both appear in that radius, you are in the harder answer even in a small city, because what they bring to the search is marketing budget, which is a separate question from care.
No, though it is not free either. The business size answer raises the band instead of doubling it, which matches how the work runs. Strategy, specialty pages, and most of the writing carry over to the new address. The location page, listing, review flow, hours, roster, and reporting do not.
No, and be wary of anyone selling that. Google now sells ads in and around AI answers, so paid budget does reach those results. What no budget decides is which clinic the organic answer names when someone asks who treats vertigo nearby. The AI Search line prices stating your facts where a machine can read them.
Not the band, since the tool never asks how you get paid. It changes what the money buys. An out-of-network clinic needs the per-visit rate and the superbill explained on the page, and content written for someone spending their own money rather than someone handed a script.
What Should You Pay?: full tool page and methodology · Marketing for physical therapy clinics · SEO cost for physical therapy clinics · AI Visibility Checker for Physical Therapists · Website Report Card for Physical Therapists · All free tools
Run the tool above, then send over the quote or the vendor agreement and I will tell you what is in it, what you would own, and what is missing for a clinic your size. The free homepage mockup is yours to keep either way.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.