Most senior care websites come from the same handful of industry templates, often bundled in with whatever care-management or referral software the operator already licenses, so a memory care community and the assisted living community up the road end up running the same site with a different logo. We build a custom-coded site around the person actually doing the searching, usually an adult child comparing options on a phone, often against a deadline measured in days, not months. Local SEO and AI search visibility get built in underneath it, and it's priced month to month, with no long-term contract.
Book a free consultation →Look at ten assisted living, memory care, or home care websites in the same market and several of them are the same site. A lot of senior care website work comes bundled in with whatever care-management or referral software the operator already licenses, and the site ends up treated as a byproduct of that contract, not something built around how a family actually uses it.
None of this needs a bigger marketing budget to fix. It needs a site built around the person actually reading it, which is what custom web design is for.
A senior care website, built properly, answers the questions a family is asking and supports the decisions your operation has to make, not a shared theme with your logo dropped in.
You own the site, the content, and every account tied to it once it's built. Nothing is licensed back to us.
The person filling out a tour-request form is usually not the person who will move in. Most searches come from an adult child comparing options for a parent, often on a phone, within days of a fall, a hospital stay, or a diagnosis that just turned a someday decision into a this-week one. A site written only to reassure a future resident misses most of its actual audience.
Demand follows a pattern here, not seasonal the way lawn care is, but not flat either. Inquiries tend to climb every January, after adult children spend the holidays with a parent and notice a decline a weekly phone call never showed them. The site needs to be ready before that happens, not rebuilt once the calls start.
Reviews carry more weight here than in most fields, and they usually come from family members, not the resident. A family deciding without being able to fully evaluate day-to-day care leans on those reviews harder than most buyers lean on any review. We build review requests around that reality, asked at an appropriate moment, never gated or tied to an incentive, through reputation management.
Compliance shapes the site too. Assisted living communities and home care agencies operate under state licensing, and nothing on the site claims a level of care the license doesn't cover. Admissions and tour-request forms are built with health-privacy practices in mind, and copy never makes a medical claim or promises a care outcome. None of this is legal advice, and we are not a licensing authority or a compliance firm.
Most vendors selling websites into senior care are really selling a platform: the same system dozens of communities already run, wrapped around whatever care-management or referral software they also sell. We build one site, coded specifically for yours.
For the fuller picture of how we work with this field, see senior care. Once the site itself is handled, SEO for senior care providers and local SEO for senior care providers cover the ongoing visibility work.
If timing matters as much as approach, see how long a website build takes.
Custom website builds for senior care providers run $3,500 to $12,000 or more, one-time, depending on how many communities, levels of care, or service areas need their own page. There's no monthly platform fee bundled in: once it's built, it's yours.
Ongoing local SEO, when a community or agency wants it, runs $1,500 to $3,500 a month for most single-location providers, and $3,500 to $7,500 a month for multi-community operators or agencies covering several counties. That's a separate, month-to-month service; see local SEO for senior care providers.
Some operators also want a specific tool built on top of the site: an availability form, a tour scheduler, something particular to how the community or agency runs. Custom tools like that are priced separately from the website: simple calculators start around $600, most workhorse tools run $1,500 to $4,000, and ongoing care for a tool runs $75 a month. If paid search makes sense too, Google Ads management is available, typically a flat fee or a percentage of ad spend, quoted flat after a free consult.
Every engagement here is month to month: no long-term contract, and you keep ownership of the site, the content, and every account tied to it. For a fuller breakdown, see how much a website costs, how much SEO costs, and our free what should you pay tool.
Custom builds run $3,500 to $12,000 or more one-time, depending on how many communities, levels of care, or service areas need their own page. There's no ongoing platform fee bundled into that. If you also want local SEO, that's a separate month-to-month service, usually $1,500 to $3,500 a month for a single location. A straightforward single-community site lands toward the lower end, multiple communities or heavier custom work land toward the higher end.
This is the website itself: the pages, the structure, and what a family or an AI tool actually finds when they land on it. Local SEO is the Google Business Profile and map pack side, showing up for searches like assisted living near me or home care near me. SEO is the ongoing content and technical work layered on top of the site. Most providers eventually need more than one of these, and we'll say plainly which to start with.
Several, always. Each community gets its own page: its own address, photos, staff, and levels of care offered there. A shared page trying to represent every building usually leaves a family unsure which address or floor plan actually applies to them, and it tends to perform worse in search too, since nothing on it is specific to any one location.
The site gets built around a service area rather than a walk-in location: a page per county or territory you actually cover, with content specific to that area instead of one generic service page. Your Google Business Profile gets configured the same way, hidden address, defined service area, so the two match. See local SEO for senior care providers for how that side works.
Either way works. Some operators keep their existing referral, admissions, or tour-scheduling software, and we build the site around it. Others prefer a form built directly into the site instead. What we avoid is a slow, embedded system that search engines can't read and a phone can't load quickly, since tour requests and availability are often exactly what a family is searching for.
Carefully. Most reviews in this field come from family members rather than the resident, and families lean on them harder than usual since they can't fully evaluate day-to-day care themselves before deciding. We build requests around appropriate moments, never gated or tied to an incentive, and we respond honestly to a negative review instead of arguing publicly. We never fabricate a review, a rating, or a testimonial, for this field or any other.
No, never. Website builds are a one-time project you own outright once finished: the site, the content, and the accounts, including domain and hosting, not just design files. Any ongoing work, whether that's SEO, local SEO, or AI search, runs month to month, and you can stop any time without penalty or explanation.
Websites services · Senior care providers: industry overview · SEO for senior care providers · Local SEO for senior care providers · What should you pay? (free tool)
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