The family comparing three listings at eleven at night is not reading your website yet. They are reading a map, a category, a set of hours, a handful of photos, and whatever the last person wrote about you. This page is about that listing: getting it accurate for the kind of care you are licensed to give, and keeping it that way as things change.
Book a free consultation →Whoever is reading your Google Business Profile is rarely the person the care is for. It is an adult son or daughter, sometimes a few states away, on a phone late at night after a fall, a discharge call, or a doctor visit that did not go the way anyone hoped. They search something plain: “memory care near me,” “home care” plus the name of a town, sometimes the name of a community a neighbor mentioned. Google hands back a map, three listings, and star ratings, and they start eliminating.
They eliminate on things you can see from the outside. Four photos, all of them stock, and no review written in the last two years reads as a place that stopped paying attention. A number that rings to voicemail at nine at night reads as nobody home. A category that says nursing home when what you provide is non-medical companion care at home reads as the wrong kind of help entirely, and nobody calls to check. Most of this happens before your website is ever loaded, which is why the listing is worth treating as its own piece of work rather than a box that got ticked during a website build.
There is a second reader providers forget about. The hospital case manager, the discharge planner, the elder law attorney, the geriatric care manager: they look you up on Google too, usually with a family sitting in front of them and a discharge date already set. What they need off the listing, at a glance, is whether you cover that town, whether you handle the level of care being discussed, and whether somebody will pick up this afternoon. A profile that cannot answer those three things loses the referral to one that can, and you never hear that it happened.
The trouble is structural: settings chosen by whoever built the website or by an administrator who has since moved on, then left alone through sales, renamings and new levels of care.
This is not a one-time cleanup that holds. Google lets the public suggest edits, competitors flag listings, features come and go, and your own operation changes. Here is the work, in plain terms.
Your site has to say the same things, down to each level of care and each town served, with the name, address and phone also in structured data. The free local schema generator writes that markup if you want to compare it with yours before we talk.
Reviews are stored on the listing itself, and in senior care the listing is often older than the current owner, the current name or the current administrator. That turns a few review questions into profile questions.
Who gets asked, when, by which staff member, and what a public reply can say when the reviewer is a family member is its own piece of work, laid out on reputation management for senior care providers.
Profile management is almost always part of a broader local SEO engagement rather than a separate monthly product. The reason is practical: a family reads the levels of care on the listing and then checks the same words on the website. Categories and services on the listing should match the pages behind them, and the tracking only makes sense if both ends report into one place. What this service looks like outside any one industry is covered on the Google Business Profile hub. Everything a provider might buy from us beyond the listing sits on the senior care page.
For most providers, ongoing local SEO runs $1,500 to $3,500 a month. In competitive metros, or for multi-location operators, it runs $3,500 to $7,500 a month. Everything described on this page is inside that figure, alongside the website and content work standing behind it, which is laid out on local SEO for senior care providers. If the website is the weaker half of the picture, start with senior care websites instead.
A one-time cleanup can be scoped on its own when that is genuinely all you need: one pass at categories, address and service area, hours, duplicates, the services and description, and the photo set, then we hand you the keys and you run it. The ongoing half belongs inside the engagement, because the things that break on a senior care listing break on their own schedule. An ownership change, a public edit, a duplicate that reappears, a review at eleven at night.
Everything is month to month with no long-term contract, and you own the profile, the reviews, the photos, and every login. Remove our manager access and nothing goes with us. To test those local SEO figures on your own first, the what should you pay tool estimates search work, and how much SEO costs explains what moves the number. Neither asks for an email.
The ranking system belongs to Google alone, and for a family searching from out of state, the town they type does much of the choosing. No amount of work moves your building. So there is no promise here about a map pack position, a review count, or a number of inquiries. What we promise is accurate, complete, honest work on the listing and clear reporting on what it produced, which is the only part anyone can actually deliver.
Two pieces of work that show the shape of it. We built a one-tap review-request tool for a New Jersey glass and mirror shop, so the ask happens with one thumb at the right moment instead of turning into an errand somebody means to do later. And we run first-party lead dashboards on more than 20 of the sites we manage, so the calls a profile generates are counted in one place rather than estimated at the end of the quarter. Different industries, same two ideas: make the honest thing easy to do, and count what comes back.
If you want to know where your listing actually stands, that is a short conversation and a look at the profile together. We will tell you whether the category matches your license, whether Medicaid and levels of care show up anywhere a family would read, and whether any of this is worth paying for in your market. You can call or text (407) 694-2055, request a quote, or ask for a free mockup when it is the website rather than the listing that worries you.
There is no single right answer, because Google's list does not match how states license this work. We start from what you are licensed and staffed to do, look at what the wording of each available category implies to a family reading it, and pick the one that describes your actual service rather than the one that sounds biggest. It is not permanent. If your services change, the category changes with them.
Usually not. If clients do not come to you, the profile should be set up as a service area business with the street address hidden and the towns or counties you cover listed instead. Showing an office that is not open to the public invites confusion, and a listed address that no family ever visits tends to attract edits and complaints rather than calls.
Only if someone confirms requests the same day. Where Google offers an appointment link for your category, point it at a page where a family can ask for a tour or an assessment, and make sure a named person sees each request quickly. If a request would sit until Monday, leave the link off and let the phone number carry it, because a family who asked and heard nothing assumes that is how the care works too.
The old listing usually still exists, still ranks, and still holds the reviews. The right move is normally to update that profile to the new name and details rather than to build a fresh one, because a new listing starts with nothing and leaves a duplicate behind competing with you. We work out which listing Google considers real, merge or close what should not exist, and correct the details on the survivor.
Video verification asks you to show, in one continuous recording, that the business is where you say it is and that you are the person running it. For a community that usually means signage, the entrance, and a look inside. For a home care agency working from an office nobody visits it means the office, any branded materials, and your management of it. We tell you exactly what to film first, since a rejected recording usually means filming again and waiting again.
It depends on how they actually operate. Separate profiles make sense when the levels of care function as distinct businesses with their own entrances, staff, and phone numbers. When it is one operation under one license and one front desk, splitting it usually creates duplicates that dilute reviews and confuse Google. We look at how it is licensed and run before touching anything.
Google Business Profile services · Senior care providers: industry overview · SEO for senior care providers · Local SEO for senior care providers · Websites for senior care providers · Reputation management for senior care providers · Social media for senior care providers · What should you pay? (free tool)
Email [email protected], call or text (407) 694-2055, or request a quote, and we will go through the profile together: categories, service area, hours, duplicates, and whether the listing says anything at all about Medicaid or levels of care. No contract, and what we find is yours whether or not we work together.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.