Most property management companies are running the website that came bundled with their software, built to hold a portal login, not to win new business. We build the marketing site separately: pages for owners comparing management companies, pages for renters, a real fees page, and property-type pages your current site probably does not have. It is custom-coded, so it is yours outright, whether you are on AppFolio, Buildium, Rentvine, or anything else.
Book a free consultation →Most property management companies are running the website that came bundled with their software. AppFolio, Buildium, Propertyware, and Rentvine each ship a public-facing site alongside the portfolio-management platform, and most companies use it because it is already paid for and nobody wants to touch it once it is live. The problem is that bundled site was built to hold a portal login, not to win a property owner who is comparing two or three management companies before picking one.
The same handful of problems show up on nearly every one of these sites:
None of that is a mystery once you look at it directly. It shows up as the same symptom every time: a site that gets visits but not calls, or in plenty of cases, a site that barely gets visited at all because it was never built to be found. Whether the fix is a full rebuild or something more targeted depends on how locked down the current site actually is.
We build a custom-coded website that sits next to your property management software, not instead of it. Tenants and owners still log in to AppFolio, Buildium, Propertyware, or Rentvine to pay rent, submit a maintenance request, or view a statement. What we build is the site that gets a property owner to pick up the phone in the first place. Concretely, that means:
We have built tools like this in other industries already: a job board for a Philadelphia staffing agency, where the owner posts new openings straight from her phone, works on the same principle as a vacancy page a property manager could update the same way. More than 20 of the sites we manage also run on a first-party lead dashboard, so you can see exactly which page got an owner to call, not just how much traffic the site had that month.
Property owners do not switch management companies often, but when they do, they research hard first. A self-managing landlord who is finally burned out, or an out-of-state owner who just inherited a rental, usually compares two or three companies before calling any of them, and whoever looks clearest and most specific in that window tends to get the call. That is a different job than chasing general traffic. The site has to already be built and specific before that moment happens, not scrambled together after.
Seasonality shapes this more than most local service businesses. Leasing activity clusters around the spring and summer moving season in most U.S. metros, and in seasonal or snowbird-heavy Florida markets, owner interest in switching management companies often runs the opposite way, climbing over the winter instead. Single-family and small multifamily portfolios tend to follow that leasing calendar closely, while HOA and condo association management stays steadier year-round, since those contracts are not tied to a lease-up cycle the same way.
Reviews are more complicated here than in most industries. Property management is one of the few businesses where the paying customer, the property owner, and the person actually living in the building, the tenant, both leave reviews on the same Google Business Profile. A maintenance delay from a tenant can sit right next to a strong review from a satisfied owner, and a prospective owner reads both before ever calling. The website has to hold up under that scrutiny, with an honest track record page rather than a testimonials section that only shows one side, backed by real review generation and response work behind the scenes.
Content also has to stay accurate on service area, fees, and qualification criteria, and renter-facing pages need to be written with fair housing advertising rules in mind from the start, not edited in afterward. That is a baseline we write to regardless of what any client asks for: specific and honest, never vague language that could be read as steering.
We build custom-coded sites, not a theme stretched over your property management software's built-in site builder, and not a generic small-business template either. That matters specifically here, because every other company on the same AppFolio, Buildium, Propertyware, or Rentvine plan is running some version of the same bundled template, which makes it hard for a search engine, or an owner scrolling through results, to tell any of you apart. Custom code also means we are not limited to whatever page types a vendor's builder allows: a dedicated HOA management page, a vacation rental page, and a five-market service-area section are all just pages to us, not special requests. See how we build for the full approach.
AI search is part of the build, not an add-on sold later. Structured data, an llms.txt file, and content written so tools like ChatGPT and Perplexity can describe your company accurately are included from day one, covered under AI search optimization. Check where your company stands right now with our free AI visibility checker.
Everything runs month to month. There is no long-term contract, and you own your site, your content, and your accounts outright, so nothing is held hostage if you ever decide to leave. For the search side of this same work, see SEO for property managers and local SEO for property managers, or the broader property management page for everything we do in this industry.
Four steps, in order:
A custom-coded property management website runs $3,500 to $12,000 or more, one time, depending on how many property types, service areas, and custom tools it needs to hold. A single-market company with a fees page and two or three property-type pages sits toward the lower end of that range. A company managing single-family, HOA, and multifamily across several cities, with something like a maintenance request router or a custom lead dashboard built in, sits toward the higher end.
Custom tools built into the site, like a vacancy showcase or an intake form, typically run from $600 for a simple calculator-style tool up to $1,500 to $4,000 for something more involved, plus $75 a month per tool if you want us keeping it updated through Tool Care. See custom tools for the full breakdown.
Most companies also want ongoing SEO once the new site is live, so the pages just built actually get found. That runs $1,500 to $3,500 a month for a single-market company, or $3,500 to $7,500 a month for companies competing in a dense metro or managing properties across several cities: see SEO for property managers or local SEO for property managers for what that includes. Some companies also want Google Ads running alongside the new site for faster initial volume. Agencies typically charge for ad management either as a flat monthly fee or a percentage of ad spend; we quote a flat fee after a free consult, covered under Google Ads management.
For more detail, see how much a website costs and how long a build takes, or use our free what should you pay tool to check any quote you have already received.
Most property management software, AppFolio, Buildium, Propertyware, Rentvine, includes a bundled public website, but it is built to hold a portal login, not to win new business. We build a separate custom-coded site that works alongside whatever software you already use. Tenants and owners keep logging into the same portal for rent payments and maintenance requests, while the new site's job is convincing a property owner to pick up the phone in the first place.
Most custom-coded builds take several weeks to a few months from kickoff to launch, depending on how many property types, service areas, and custom tools the site needs to hold. A single-market site with a handful of pages moves faster than a multi-market build with a tool like a maintenance request router built in. We give you a specific timeline during the free audit, based on your actual scope, not a generic estimate.
No. The new site is built to sit alongside your existing property management software, not replace it. Tenants and owners keep using the same portal login for rent payments, statements, and maintenance requests. We link to it, or embed it, from the new site, and make sure old page addresses redirect properly so nothing you are already ranking for, or that owners have bookmarked, gets lost during the switch.
Yes, for whichever of those you actually offer. A single generic services page cannot speak to an HOA board evaluating a management company the same way it speaks to a landlord with one rental house, since the concerns, fees, and decision-makers are different for each. Dedicated pages let each kind of owner find language written specifically for their situation instead of one page trying to cover all of them at once.
The site is built mainly to convince property owners to hire or switch to your company, since owners are the ones deciding who manages the property. We include enough renter-facing content, how applications and screening work, for example, to support that decision and keep the site from reading one-sided, but the core strategy is built around getting an owner to call, not around driving rental applications.
No. The website itself is a one-time build, and you own the code, the content, and the domain outright once it is live. Any ongoing work, SEO, content, or a custom tool added later, runs month to month with no long-term contract. If you ever want to move the site elsewhere, we hand over full access and a plain explanation of what was built and why.
Most custom-coded property management websites run $3,500 to $12,000 or more, one time, depending on how many property types, service areas, and custom tools the site needs to hold. A single-market site with a fees page and two or three property-type pages sits toward the lower end. A multi-market build with a maintenance request router or a custom lead dashboard sits toward the higher end. We quote an exact number after a free audit.
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