Plenty of management companies still carry the Google listing that was set up around a brokerage license: a real estate agency category, hours that describe the emergency line instead of the office, and a services list that says only property management. This page covers that listing, the listings attached to the communities you run, and what fixing both involves.
Book a free consultation →A management company's listing collects a specific set of problems, and most come from the shape of the business rather than from neglect: an office customers rarely visit, a maintenance line that runs after the office closes, two audiences searching for different things, and a portfolio that changes every year. Here is what we find most often.
Some of this is not listing work at all. City and submarket pages, citations and schema are local SEO for property managers. The overall marketing pitch for this industry sits on property management marketing, and the same service for a business without a portfolio is on the Google Business Profile hub.
This is the part that catches people, and it never comes up for a roofer or a dentist. Your company gets one profile per staffed office. Separately, some of the properties you manage can carry listings of their own: an apartment community with a leasing office, a named commercial building, an association with a staffed clubhouse. Those listings belong to the property, and they stay with it when the management contract ends.
Say a company manages 180 rental units, 140 of them single family homes scattered across a metro and the rest in three small apartment buildings, plus two associations. The houses get nothing, because a private rental home is not a business open to the public and creating a listing for one is a good way to get flagged. Perhaps two of the buildings have enough of a leasing presence to justify a listing. So the real count is one company listing plus a small handful you help maintain on somebody else's behalf. Not 180, and not one.
The mistakes cluster. A company writes its own name into a property's listing, so when the contract moves the next manager inherits your brand on the sign. A listing gets claimed under the company's own Google account and nobody hands it over at turnover. Or you take a property on and its listing keeps the previous manager's phone number for a year.
The fix is dull and it works. Decide in writing, at the point you take the property on, who claims the listing and what happens to it at the end. Then keep your company's own reviews on your company's own listing, because that is the one that stays with you when the doors move.
The job splits in two: a handful of decisions made once and made properly, then a short list checked on a rhythm so the listing does not drift away from how the company really runs.
Getting the same facts in front of AI assistants, which increasingly read profile data, is a nearby job handed off to AI search rather than argued again here. Where the site's structured data has drifted away from the listing, the free local schema generator will rebuild the name, address and phone markup to match it.
The star rating and your newest replies are drawn onto the listing, so reviews come up in profile work even though the program that produces them is its own job. On that program, one line: owners and residents who reach the same point get the same ask, nothing is offered for a review, and nobody is screened out, with the rest set out on reputation management for property managers. The profile side of reviews is about where they land and who can answer them.
Each review link points at one listing. A resident asked through the company's link reviews the company. A resident asked through a community's link reviews that community, and that review stays with the property when the management contract ends. Which link a request uses gets decided on purpose, and the company listing is the one that stays with you when a contract ends.
A rebrand or a merger strands old links. The QR code in last year's move in packet, the button in an owner statement template and a former leasing agent's email signature can all still point at a listing that has since been marked closed or merged away. Part of clearing duplicates is finding those copies and replacing them.
Replies post under the listing's name. Whoever holds a community's listing controls who may answer on it, which is one more thing to settle in writing when you take the property on. On your company listing, replies go up through manager access once someone at your office has approved the wording.
Profile work is not sold here as its own subscription. It is priced inside the local SEO engagement, because the listing and the website answer the same question for the same person, and splitting them wastes half of both. There is no monthly profile fee and no per listing price, because we do not sell it that way.
For most property management companies, ongoing SEO or local SEO runs $1,500 to $3,500 a month. In competitive metros or for multi-location businesses, it runs $3,500 to $7,500 a month. Everything described above is folded into that number rather than added beside it.
A one-time cleanup can be scoped and quoted on its own when that is genuinely all somebody needs: categories, the address setting, duplicates, hours, services, photos and links, done properly in one pass. What we will not pretend is that a cleanup stays done, because your portfolio, staffing and hours all change.
If the website is the weaker half rather than the listing, that conversation belongs on websites for property managers. Everything ongoing is month to month. Ownership of the profile stays in your account and we sit on it at manager level, so removing us is a setting you change yourself, and the listing, the reviews, the photos and the logins never move. The what should you pay tool puts a range on the local SEO engagement, and the how much SEO costs and how long SEO takes guides are free to read first.
A map pack position is not ours to sell, because nobody outside Google controls the local results, and a promise of one should end the meeting. Part of what Google weighs is simply how close your office sits to the person searching, and no agency can change that.
What we promise is narrower and checkable. The listing matches how the company actually operates. Every review gets a reply drafted by a person who was handed the facts, and it posts only after your office approves it. Nothing is faked, bought, filtered or stuffed. And you get to see the results: first-party lead dashboards are running on more than 20 of the sites we manage, so on a site we look after, what arrives from the listing is recorded in a place you control rather than estimated.
If you would rather look at something before you speak to anybody, the website report card grades your site in about twenty seconds and the AI visibility checker shows whether assistants mention you. A free mockup puts a real homepage design in front of you before any money moves. Or request a quote, call (407) 694-2055, or text the same number.
It comes down to whether customers actually come to you during the hours you post. If owners and applicants walk into a staffed office, show the address. If the office is a suite nobody visits, a shared desk or your house, hide it and set a service area covering the places you really manage. A posted address with nobody sitting at it is the version that causes trouble.
Usually one, plus a small handful. Your company gets a profile per staffed office. A private rental house is not a business open to the public and should not have a listing at all. An apartment community with a leasing office, a named commercial building or an association with a staffed clubhouse can have one, and it belongs to the property rather than to you, so decide up front who claims it and what happens when the contract ends.
Not automatically. Two genuinely separate businesses at one address can each hold a listing when each has its own name, its own phone number, its own category and its own staffed hours. The trouble starts when they overlap, because Google may treat the weaker one as a duplicate and merge it. If the management side has no staffed presence of its own, a second listing is the wrong move, and we would check that before creating anything.
Yes, for each office that is staffed during the hours it posts, with a person that owners, applicants or residents can actually reach. A mail-only suite or a coworking address nobody sits in does not qualify, and listing one anyway can end in a suspension. Every office that does qualify gets its own phone number and hours, and its categories and services should describe what that office really handles rather than copying the head office.
We find every version that exists, work out which one holds the history worth keeping, and merge or close the rest through Google. Reviews sometimes carry across in a merge and sometimes do not, so nobody should promise you they will. Then we update the directories still pointing at the old name, since those are usually what recreated the duplicate.
It can be, and sooner after the takeover is better. We find the listings attached to the communities and buildings you took on, confirm whose account holds each one, replace the previous manager's phone number and name where your contract gives you that role, and update your own company listing's services and service area if the portfolio took you into new work or new towns. The quote depends on how many community listings are involved, and what drifts afterward is ongoing work inside a local SEO engagement.
Google Business Profile services · Property management companies: industry overview · SEO for property management companies · Local SEO for property management companies · Websites for property management companies · Reputation management for property management companies · Social media for property management companies · What should you pay? (free tool)
Request a quote, or call or text (407) 694-2055, and we will go through your Google Business Profile with you: the categories, the address setting, the duplicates, and what the listing tells an owner who has never heard of you. No long-term contract, and nothing changes on the listing until you say so.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.