Most orthodontic websites come from the same handful of templates, so competing practices in the same city end up with nearly the same homepage, the same stock smile photography, and the same generic services page. We build custom-coded websites for orthodontic practices instead: real photography, clear pages for every treatment you actually offer, and forms that work on a parent's phone. Everything is owned by the practice, month-to-month, no contract.
Book a free consultation →Open ten orthodontist websites in any city and the pattern repeats. A homepage built on the same orthodontic-specific platform a hundred other practices are also running: a stretched photo of a teenager mid-laugh, a rotating banner offering a free consultation, and a services list mentioning every treatment an orthodontist could possibly offer, whether or not this particular practice actually does. The color scheme changes. Almost nothing else does.
Underneath the surface, the more damaging problems are usually structural:
None of this reflects the quality of care a practice provides. It reflects a website assembled from a shared template years ago and never rebuilt around how this specific practice actually works. Our free website report card shows you where your own site stands against this list.
A website for an orthodontic practice is not a template with your logo dropped in. It's a specific set of decisions, made around how your practice actually works.
Everything is reported back to you in plain terms, and connected to your Google Business Profile instead of existing separately from it.
A parent researching an orthodontist is rarely browsing casually. The search usually starts from something specific: a general dentist just flagged crowding or a bite issue at a routine cleaning, a school screening note came home, an insurance or FSA year is about to reset, or an adult is finally looking into Invisalign after putting it off for years. By the time they land on your site, they're already comparing it to two or three others open in nearby tabs.
Interest isn't flat through the year either. It tends to build every December and January, as families try to use insurance or FSA dollars before they reset, and again after school starts, when routine dental checkups send a wave of referrals through general dentists' offices. A site that loads slowly or buries the one answer a parent is looking for costs a practice real inquiries during exactly those weeks.
Reviews and photos carry more weight in this decision than in most local services. Choosing who is going to work on a child's teeth for a year or more feels more personal than choosing most local businesses, so parents tend to read reviews and look at real photos of the office closely before ever calling. We can build the same kind of tool into your site that we built for a New Jersey glass and mirror shop, a one-tap review request, so asking a happy patient's parent for a review doesn't depend on someone remembering to do it. If reviews are the bigger gap on their own, that work is covered separately under reputation management.
Compliance sits in the background of every decision, not as an afterthought. Forms are built with HIPAA-conscious handling in mind, pages are built with accessibility in mind, and copy is written aware that some state dental boards restrict specific outcome claims in advertising. We don't promise a number of new patients. Nobody honestly can.
Most companies that sell orthodontic practices a website are reselling the same handful of platforms with a new logo and color scheme swapped in. A few things set our work apart.
Before you hire anyone, run your current site through our website report card or AI visibility checker and see exactly where it stands, free, with no email required. We're based in Orlando and have worked with local service businesses nationwide since 2008.
Every website build starts the same way, whether your practice has one office or four:
Custom website builds run $3,500 to $12,000 or more, one time, depending on how many locations, treatment pages, and forms are involved. A single-location practice with straightforward treatment pages sits at the lower end of that range. A multi-location practice, or one that needs a more complex intake and insurance-verification setup, sits higher.
Ongoing SEO or local SEO is optional and separate from the build itself. Most practices run $1,500 to $3,500 a month. Competitive metros or a practice running a main office plus satellite locations typically run $3,500 to $7,500 a month. For a fuller breakdown, see how much a website costs.
Some practices want paid visibility running alongside the new site. Agencies typically price Google Ads management as either a flat monthly fee or a percentage of ad spend. We quote a flat fee after a free consult, since spend and account scope vary by practice.
This page covers the website build specifically. For the search side, see SEO for orthodontists and local SEO for orthodontists. For the full picture of how we work with orthodontic practices, see our orthodontist page.
Custom website builds for orthodontic practices run $3,500 to $12,000 or more, one time, depending on how many locations, treatment pages, and forms are involved. A single-location practice with straightforward treatment pages sits at the lower end. A multi-location practice, or one needing a more complex intake and insurance-verification setup, sits higher. Ongoing SEO is separate and optional, and every engagement is month-to-month with no long-term contract.
Timelines depend on how many locations, treatment pages, and forms are involved, plus how quickly a practice can turn around content like photos and provider details. A single-location practice with one or two providers moves faster than a multi-location practice needing several fully built-out location pages. We give a specific timeline after the initial consultation, rather than a generic number that has nothing to do with your actual scope.
Yes. We build fillable new patient and insurance-verification forms with HIPAA-conscious handling in mind, along with a booking or consultation-request flow that stays inside your site's own design instead of dropping a parent into a mismatched third-party widget. Where a practice provides one, we also include a plain-language list of accepted insurance and financing options, since that's one of the first things a parent looks for before calling.
Yes. Every office, even one open just a day or two a week, gets its own real page with its own address, hours, and staff, rather than one generic location page trying to represent an entire practice. This matters both for parents trying to find the closest office and for how clearly Google and AI answer engines can read and describe each location.
No. We write clear content about the treatments a practice offers, but clinical claims, outcome promises, and specific results are left to the practice and its providers, not to marketing copy. If a testimonial goes on the site, it comes directly from the patient's family with the practice's own sign-off, never written or staged by us. That keeps the site inside the advertising rules an orthodontic license operates under.
No, and any agency promising a specific number of new patients from a new website is not being straight with you. Results depend on factors outside any agency's control, including your market, your competition, and how families in your area actually search. What we can promise is the work itself: a fast, custom-coded site built around your real practice, kept current, and reported to you in plain language.
Yes. You own your site, your content, and your accounts. There is no long-term contract on the build or on any ongoing maintenance, SEO, or AI-search work, so if you ever want to leave, you take everything with you, including login credentials, source files, and any accounts opened in your name. We built the business this way on purpose, so we keep earning the work every month.
Websites services · Orthodontists: industry overview · SEO for orthodontists · Local SEO for orthodontists · What should you pay? (free tool)
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Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
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