The short answer: A custom-coded website for an orthodontic practice runs $3,500 to $12,000+, one time. One office with one doctor and a short treatment list sits in the lower half of that range, and a practice climbs through it as satellite offices, associates, and a fuller treatment menu each add pages that have to be written rather than copied. What sets the number is page count, how much of the intake has to be designed instead of dropped in, and whether a vendor platform has to be unwound first. The build is one time, and the practice owns the site, the content, and the accounts.
Three things decide what a build costs: the number of pages it needs, how much of what fills them has to be made from scratch instead of carried across, and what has to be untangled before anything new can go up. An orthodontic practice pushes on all three.
The general mechanics behind any website price live in the website cost guide. What follows is only how those mechanics play out in an orthodontic practice.
The published range for a custom build is $3,500 to $12,000+, one time. Here is roughly what each step up buys:
The plain answers and markup that let a machine read a page without guessing sit inside the build, not beside it. When a parent asks an assistant about early treatment, pages built that way are the raw material an answer can quote. Getting cited there is ongoing work rather than build work, and AI search optimization is where we cover it.
The price goes up when:
The price comes down when:
Things that barely move the price: how many chairs you run, how many starts you do in a year, or how long the practice has been open.
A build is one line item, and a quote worth trusting itemizes the rest instead of folding them into a single monthly figure. The largest of those lines is ongoing search work, since a finished site does not promote itself: $1,500 to $3,500 a month for most practices, and $3,500 to $7,500 a month in a competitive metro or across satellite offices, which gets its own answer in what SEO costs for an orthodontist. Management of Google Ads has no single published rate across the industry, billed as a flat monthly fee or a percentage of your spend, and we quote flat after a free consult. Upkeep is small next to the build and not optional, since someone has to own the updates, the backups, and the Tuesday morning a new patient form silently stops delivering, which is website maintenance. Anything custom carries its own quote: calculators from $600, most workhorse tools $1,500 to $4,000, and Tool Care at $75 a month per tool, under custom tools.
The only way to turn a range into a number is a short call: how many offices and doctors, which treatments the site has to sell, how intake runs today, and what the current site is built on. We quote after looking at those four things, not from a rate card. Start with a free mockup, or send a quote request.
Two things you can do first, both free. Run the site you have through the website report card, and put any quote you collect into the what should you pay tool. More than 50 free tools are published at kellywm.com/tools, with no email wall.
No build comes with a promised ranking or a promised number of new starts. What a quote can pin down is the shape of the job: the page list, the forms, the review rounds, and the calendar.
Kelly Webmasters and Marketers is Orlando based and has worked with local service businesses nationwide since 2008. The build itself is described at websites for orthodontists, and how we approach the field is on orthodontic practices. When you want a number, call or text (407) 694-2055. The build is one time, anything ongoing is month to month, and everything stays yours.
They can come across, but treat the gallery as its own line in the quote rather than a checkbox. Moving the image files is the easy part. The work is keeping every pair matched to its case, carrying the case type tags over so filtering still works, and confirming the written authorization for each one is on file, which matters more here because most of those patients were minors at the time. Some platforms export cleanly and others hand over a folder of loose files with no case structure, so we look at what yours will give us before quoting that piece.
Not inside the website price. Anything that does math, or takes in photos and holds them, is a custom tool with its own quote: calculators start from $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75 a month per tool. A photo upload assessment also needs the same careful handling as any other patient information, which is another reason it is scoped separately. A plain consultation request that hands off cleanly to your scheduling system is normal build work and sits inside the published range.
Yes, and it is worth asking any agency the same question before you sign. The pages that change most often in an orthodontic practice are accepted plans, financing terms, office hours, and which doctor is at which office on which day. Those get built so your staff can edit them directly, because a site that needs a support ticket for a Tuesday hours change tends to stay wrong for months. We put that in the quote rather than leaving it to discover after launch.
Websites for orthodontists · How much does SEO cost for an orthodontist? · Orthodontic practices · The website cost guide · How long does it take to build a website? · What should you pay tool
Free consultation, plain-English answer. If you don't need us, we'll say so.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.