A parent weighing two or three orthodontists opens their feeds to see the people a child will face at every adjustment, and whether those people seem glad to be there. What we sell is groundwork on the practice website and posts cut from pages already being written, not somebody posting for you every week.
Book a free consultation →Orthodontics does not get bought the way emergency work does. A general dentist mentions it at a cleaning, a parent sits with it a few months, then spends a couple of weeks comparing two or three practices. That long middle stretch is research, and research is when a feed gets opened.
So social here is corroboration, not discovery. Nobody grades the orthodontics from a phone screen. What a feed can show is whether the office runs calm on a packed afternoon, whether the assistants from the consult are still there in the spring, and whether kids leave in a decent mood. A feed answers that better than a website does.
Two other jobs get less credit and often matter more here. The first is the referring offices. The general dentists who send you cases, and the hygienists who bring it up at the cleaning, are an audience of their own, and a post from a study club night or a lunch with a referring team keeps the practice current with them between visits. The second is hiring. Assistants and treatment coordinators often look at a practice's feed before they apply, and for a practice short a chairside assistant, that can be the most useful thing the account does all year.
What social does not do is fill a schedule by itself. The search, the map result and the reviews carry the first look, and those belong to local search work and the wider orthodontic marketing picture. The general case for the channel is on the social media hub.
Most of the social work we do happens on your website, not on Instagram, and it gets built with the site, alongside the consult request form, rather than quoted later as a social add-on.
We do not run a separate content calendar, and we do not buy stock photos of strangers' teeth. When a practice has content marketing running with us, the writing already exists: treatment pages, the questions parents ask before a consult, what the first visit involves, what a payment plan does and does not cover. A post is one of those pages cut down to a few lines. We write at that volume ourselves: the learning library on this site holds 361 in-depth guides.
Say the content program publishes an answer page this month on what to do when a wire starts poking a cheek. That one page gives the feed three posts: a photo of the wax your front desk hands out, the two-line fix, and the number to call after hours. Each points back to the page a worried parent was going to search for anyway.
The part only the practice can supply is the photos worth posting: a debond smile with the authorization already signed, the team at a school career day, the assistant who has been there nine years. Those come from whoever is in the room, so the routine names that person and the day, usually a debond day.
Many of your patients are minors, the person deciding and paying is usually a parent, and what you know about either is confidential. That makes a grandmother's comment or a tagged debond photo riskier than anything the practice schedules.
The way through is to write the answers before anyone needs them. We built a scripted chat concierge for a Marco Island boat-tour company: it answers guest questions across roughly 500 pages, using owner-approved answers only. A practice needs far less, one page of approved replies for the comments and messages that keep coming back. The contact form they point to is built with HIPAA-conscious intake in mind, a description of how it is built rather than a certification, and your compliance counsel signs off on the wording.
We do not sell social media management to practices: no posting retainer, no content calendar product, no per post price, and nobody on our side reading your comments or messages. In a practice that last point matters twice, because whoever reads that inbox will see patient information, and that job belongs with someone the practice trains and supervises.
What we do sell comes three ways.
Paid social gets quoted flat after a free consult too, and only when a campaign genuinely needs a feed. Everything ongoing is month to month with no long term contract, and the accounts, posts and photos belong to the practice rather than to whichever doctor or assistant opened them.
The free what should you pay tool checks the build and SEO figures. It does not price social work. If seeing the site side first would help, ask for a free homepage mockup of the practice.
There is no follower count, engagement rate, number of consults or date in anything we quote, because platform reach is not ours to sell. It would be the wrong target here anyway. The number a practice runs on is new starts, and a feed is often the last thing a parent looked at, not the reason she called. What you do get is the work, and where the links are tagged, a count of the consult requests that came in through them.
Some practices should leave social for later. If the treatment pages are thin, the consult form is hard to fill in on a phone, or referring offices are still handing families an old number, a busier feed sends more parents into the same problems. Those come first, and the free consult is where you find out which applies, before any quote. Call or text (407) 694-2055, or ask for a straight read.
Someone inside the practice, usually the treatment coordinator or whoever runs the front desk on debond days, because they are in the room when the photo happens and they know whose authorization is on file. We set up the accounts and the site side, cut posts from pages already being written, and hand that person a short routine. The posting and the comments stay with the practice.
A written media authorization on its own form, not folded into the consent to treat, signed by the parent or guardian when the patient is a minor. It should say where the images may appear, that they may be reused, and how to revoke it, with the final wording left to your compliance counsel. Treat a candid hallway photo the same way if a face, a name or a chart is visible.
We would steer you away from that version. Each entry is a family saying publicly that they are patients because the practice put a prize behind it, and announcing the winner is the practice confirming a patient by name. Tying entries to a review is worse, since Google's policies do not allow incentivized reviews. If you want a contest, make entry something anyone in town can do without saying they are a patient.
It can be, and it is usually nobody's fault. A break room photo with a patient visible past a doorway is a disclosure. So is tagging a patient, or replying to one from a personal account. The fix is not a ban, it is a short written rule sheet everyone reads once: what may be photographed, where, and what never gets answered personally.
Only if somebody on staff genuinely wants to make the videos, because we do not produce them. Teens wear the appliance, but a parent books the consult and signs the payment plan, and many parents spend their time on other platforms. Every video with a patient in it also needs the same signed authorization as a photo. Pick the platform where the person who decides already looks, and keep that one current.
Yes, as its own small engagement, quoted flat after a free consult. It costs more that way, because nothing is already being written that the posts can be cut from. A practice in that spot often gets more from fixing the consult page, the profile and the review routine first, and that is better said on the call than after you have paid.
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Text us the link to your consult page and we will show you what a family sees when a referring office sends it, then walk through your accounts on a free consult and quote only the pieces that fix something. Call or text (407) 694-2055, or email [email protected].
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.