Most auto repair shop websites are slow, look like a template every other shop is using, and haven't been touched since the day they went live. Someone searching from a parking lot with a warning light on won't wait for a slow page to load or hunt through stock photos to find your number. We build custom-coded sites for repair shops instead: fast, built around the repairs you actually do, and easy for you to update yourself.
Book a free consultation →Look at your site on your phone, standing in the shop, the way a driver would look at it from a parking lot. A lot of repair shop websites load slow on that connection, show stock photos of an engine or a wrench instead of your actual bays, and use a phone number you can't tap to actually call. Someone dealing with a warning light or a car that won't start is not going to wait for a slow page or hunt for your number.
Most of these sites came from the same place: a page-builder theme or a franchise marketing package, the same layout with a different logo dropped in. It looks like every other shop's site because it is every other shop's site, just re-skinned.
A lot of them are also locked. The shop that built it owns the login, so changing a holiday closure, adding a new technician, or updating a price takes a phone call and a wait, instead of five minutes on your own. Most also have no way to request a quote online at all; the only path in is a phone call during business hours.
If you run more than one shop, this usually gets worse. A lot of multi-bay operations have one page with a city name swapped in a template, so a driver can land on a page showing the wrong hours or the wrong phone number entirely. Every location needs its own real page, not a copy of another one with a find-and-replace.
See what your own site is actually doing with the free website report card.
A website for a repair shop is a specific set of things, not a template with your logo dropped in:
Everything is built by hand, and everything is yours: the content, the hosting, the accounts. If you leave, you take the site with you.
Auto repair search is urgency search. Almost nobody browses for a mechanic for fun. A driver searches because a light came on, a noise started, or a shop just told them something expensive is wrong and they want a second opinion, often from a phone in a parking lot or a driveway. A site that's slow, cluttered, or hard to tap into loses that moment to the next shop on the map.
The site also has to move with the season, not sit still all year. AC questions spike before summer, batteries and starters after the first hard freeze, alignments and tires before road trip season. A site you actually own and can edit yourself can reflect that; a locked template can't.
Trust is the other half of it. A repair shop asks for money before a customer fully understands what was actually wrong, and drivers know it. Before a big repair, most people go looking for reasons to believe the shop is honest: real reviews, real faces, a plain explanation of what the diagnostic fee covers and whether it applies to the repair. We built a one-tap review-request tool for a New Jersey glass and mirror shop for the same reason: asking for a review should take five seconds, not a favor, and displaying real reviews honestly does more for trust than another paragraph of marketing copy.
Pricing transparency belongs on the site itself, not behind a phone call. A driver comparing shops before ever calling is more likely to choose the one that says plainly what a diagnostic visit costs and whether it's credited toward the repair. That's a page, not a marketing campaign, and it either exists on your site or it doesn't.
We hand-code sites instead of assembling them from a page builder or a franchise package, the same approach behind our custom web design work generally. That's most of why a hand-coded site loads faster: no plugin bloat and no page-builder overhead underneath pages that were supposed to be simple.
We also treat AI search as part of the build, not an add-on billed later. Drivers increasingly ask an AI assistant why a check engine light is on or where to find a shop nearby before they ever open Google Maps. Our AI search work structures your content and facts so those tools have something accurate to cite, instead of guessing or pulling from the shop down the street.
The lead capture and review tools built into the site aren't bolted on from a third-party plugin. They're part of the same lead generation and reputation management work we do across every site we build.
If a generic page won't do the job, we build the tool instead: things like a repair estimate calculator or an online scheduler are custom tools work. We publish the same kind of free tools at kellywm.com/tools, no email wall.
Everything runs month to month. No contract locks you in, and you keep the site, the content, and the accounts if you ever decide to leave.
Four steps, in order:
Start with a free mockup of what your site could look like, or request a quote directly.
Custom website builds for auto repair shops run $3,500 to $12,000 or more, one time, depending on how many service pages, locations, and features the site needs. There's no ongoing fee for the site itself once it's live.
Most shops pair the new site with ongoing SEO or local SEO so the work has somewhere to point. That runs $1,500 to $3,500 a month for most shops, or $3,500 to $7,500 a month in competitive metros or with more than one location. Neither is required to launch the site.
If you want a specific tool, like an estimate calculator or an online scheduler, custom tools start around $600 for a calculator and typically run $1,500 to $4,000 for a full workhorse tool, with Tool Care at $75 a month per tool for upkeep.
If you want visibility while the new site settles into search, that's what Google Ads is for. Agencies typically charge either a flat management fee or a percentage of ad spend. We quote a flat fee after a free consult.
See how much a website costs and how long a website takes to build, or request a quote and we'll tell you exactly where your shop falls.
This page covers the website itself: the build, the structure, and the features that make it work for a repair shop. If your site is fine but it's not ranking in search generally, see SEO for auto repair shops. If your main problem is the map pack and your Google Business Profile specifically, see Local SEO for auto repair shops. For the full picture of how we work with the trade, see our auto repair page.
This page covers the website itself: the build, the structure, the photos, and the features that make it work day to day. Our SEO and local SEO pages cover what happens after the site exists, the content and technical work behind ranking for it. Some shops need a new site first, others just need the ranking work built on what they already have, and the free audit tells you honestly which one you're in.
No, and any company promising a specific number of calls from a new website isn't being straight with you. A site can be fast, easy to use, and built around the repairs you actually do, and none of that guarantees what a driver decides once they land on it. What we're accountable for is building the site correctly and being honest about what it can and can't do on its own.
It depends on how many service pages, locations, and features like a scheduler or an estimate calculator the site actually needs. You see a real design concept in the free mockup before any work starts, so you're not guessing what you'll get. We'll walk through realistic timing for your specific shop during the audit, before anything is signed.
A new website is the foundation: fast, structured correctly, with a page for every repair you do and schema Google can read. Ranking well against other shops in your market usually takes SEO or local SEO on top of that. Some shops start with just the site and add SEO later, others do both from the start. Either way, nothing is bundled that you didn't ask for.
Yes. You own the content and the accounts, and the site is built so you can update hours, add a technician, or post a seasonal notice yourself instead of waiting on a phone call. If you'd rather not touch it, we can handle updates as part of an ongoing arrangement. Either way, it's your site, not ours, once it's live.
We map your existing pages to their new equivalents and redirect them properly, so a page that already ranks doesn't just disappear when the new site goes live. It's a normal part of a rebuild, not an afterthought, and we walk through what's changing before launch. Some ranking movement during a transition is possible, but the goal is always to protect what's already working.
Custom builds run $3,500 to $12,000 or more, one time, depending on how many service pages, locations, and features the site needs. There's no ongoing fee for the site itself once it's live, though most shops add ongoing SEO or local SEO afterward, which runs separately, month to month. You'll get a flat quote in writing after a free audit, before any work starts.
Websites services · Auto repair shops: industry overview · SEO for auto repair shops · Local SEO for auto repair shops · What should you pay? (free tool)
Request a free mockup or a straight quote, and we'll tell you honestly what's slowing your current site down and what it would take to fix it.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.