A repair shop does not get found on a feed. Social sits one step behind the recommendation instead: it backs up the answer a neighbor already gave, and it keeps you in mind with the customers who know you and are not thinking about you. We build the part of that which lives on your own website, and we cut posts from writing you are already paying for, instead of selling you a calendar.
Book a free consultation →Start with how the work arrives. A car makes a noise on the way in, the driver pulls into a lot and searches. That person is not browsing. They read a map result, a rating and the first two lines of a review, then call somebody who can look at it today. That job belongs to local search, and no amount of posting stands in for it.
Social does a different job here, and it is a real one. Most towns have a neighborhood group where somebody asks who to use for a mechanic, and the answers are names. When your name comes up, the next thing that happens is a tap: whoever asked opens your page to see if you are still open, still at that address, still the same phone number. A page nobody has touched in three years answers that badly, and it answers it to the one person a customer just vouched for you in front of.
The other half is the customers you already have. Repair work is repeat work: oil changes, inspections, tires, the thing the tech told them to watch. Those people already like you and are not searching for you, because a shop only comes to mind when something goes wrong. A page they follow keeps you in the room until then.
What social is not, for this trade, is a steady source of first calls. Our social media page makes that case for businesses in general, and the wider picture for a shop is on the auto repair page. This page is about what actually gets built.
Most of this work is not posting at all. It is the plumbing on your own site that makes anything shared about you look like it belongs to a working business. It goes in while the site is being built, not as a line item afterward.
The listing details, hours, categories and service area sit with Google Business Profile work for auto repair shops and get matched to the site. Same details, same spelling, everywhere.
We do not sell a content calendar. What we do sell, when a shop is on a monthly program, is writing: service pages, repair guides, the answers your counter gives ten times a week. That material is already paid for, already approved by you, already in your voice. Cutting it into posts is a short step at the end, not a separate project.
It works here because the questions repeat. Why an alignment after new tires. What a check engine light does and does not tell you. What a diagnostic fee covers and why it exists. Each is a page that answers it properly, plus a short post that answers it in four sentences and links back.
The posts that beat all of that are the ones only you can take. The part that failed. The thing that came out of a tire. The car that arrived on a hook Friday and drove out Monday. Nobody at a keyboard can produce those. What we can do is make capturing them fit between jobs, with a written routine for what to shoot and what to write under it.
The writing is the half we can genuinely carry. You can judge that half by the 361 in-depth guides in our learning library; a shop's repair guides start the same way, from the questions your counter actually hears. Content marketing is where that program lives. If nothing is being written for your site, there is nothing to cut down, and the posts have to be priced on their own, which is covered further down.
Every trade has its own list. This one runs long, because the thing you are photographing usually belongs to somebody else.
You will not find a monthly social figure on this page. We do not run a posting desk, we do not sit on your messages, and nothing here is billed per post. There are three routes this work actually reaches a shop by.
Nothing ongoing carries a term or exit language; it runs month to month. Accounts get created under your name and your email, the photos and captions are yours, and if we stop working together there is nothing to hand back.
Before comparing quotes, run what should you pay: it prices website builds and SEO work, which covers the first two routes above but not the standalone cleanup job. What a website costs and what SEO costs explain how those two numbers move. For a look at what we would build first, request a free mockup of your home page, or call (407) 694-2055; a text to the same number works too.
Reach gets decided inside the platforms, and nobody else gets a vote. A platform changes what it puts in front of people, and the shop that posted four times a week has a quiet month for reasons that never get explained. So we will not write a follower target, an engagement rate or a lead count into a proposal, because we would be guessing and you would be paying for the guess.
What can be measured is narrower and more useful: whether a tagged link out of a profile turned into a visit, and whether that visit turned into a call or a form. We run first-party lead dashboards on more than 20 of the sites we manage, which is why the answer to whether any of this booked a job is a number instead of a feeling. Sometimes it is a small number, and you should learn that in month two rather than month twelve.
If the read on your shop is that the bays would fill faster with the map listing and the site sorted out first, that is what you get told on the consult, and there is no invoice for the opinion. In the meantime the website report card gives you a rough version of the same answer for free.
We will get you back into it, fix the hours, address, phone and photos on it, and retire any duplicate pages sitting under the shop's name. What we will not do is run it day to day, answer its messages or post between your jobs. A shop that wants that should hire someone who does nothing else, and we will point you that way on the first call instead of selling a thin version of it.
Usually yes, with the plate blurred, the VIN out of frame and any paperwork off the counter before you shoot. Keep the interior out of it, because a back seat is a personal place. If the vehicle is recognizable, a wrapped work truck for instance, ask the owner first. Asking is quick, and a no is easy to respect.
You can, and it will be read as a quote. Repair prices move with the vehicle, so a number that fits a small sedan turns up at your counter attached to a three quarter ton truck. If you want prices out in public, publish a starting-at figure with the conditions written next to it, on a page of your site you can update, rather than in a caption that lives forever.
Usually the one with the most history behind it, which is often Facebook, because that is where the neighborhood groups are and where the question about who to use gets asked. Instagram is worth a second account when the work photographs well: restoration, collision, wheels, engine builds. One current profile beats three that all look abandoned, and retiring the extras is part of the cleanup.
Once, briefly, in public, with an offer to sort it out by phone, and then stop. The thread is not your audience. The people reading it three months from now are, and they judge your tone more than the facts of the job. If it is a posted review rather than a group comment, the wording works differently, and our reputation management page covers that.
Not as share to win. Meta's rules for promotions on Pages have long barred making a share to a personal timeline, or tagging friends, a condition of entry, so read the current terms before any sign goes up by the register. Keep reviews out of any giveaway entirely; how the review ask works for a shop is on our reputation management page. And expect entrants from far outside the area your bays can serve.
Then it is a job of its own. The price is flat, set after a free consult, and it depends on how many accounts the shop has, how much fixing they need and how many starter posts you want written. Bought that way, the writing carries its full cost, which is worth knowing up front. Posts that come out of pages already being written for your site cost less, because that writing was paid for once.
Social Media services · Auto repair shops: industry overview · SEO for auto repair shops · Local SEO for auto repair shops · Websites for auto repair shops · Google Business Profile for auto repair shops · Reputation management for auto repair shops · What should you pay? (free tool)
Book a free consult and we will pull up the shop's page the way a neighbor would after seeing your name in a group thread, check the hours, number and address on it against the site, and tell you what to fix first. Call or text (407) 694-2055 to set it up.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.